LOCAL SEARCH ENGINE OPTIMIZATION (SEO) SERVICES
While the online space allows modern business marketers to chase clients all over the globe, the average consumer prefers to shop locally. And while carefully placed keywords support a company’s organic search results & traffic, with Local Search Engine Optimization we’re talking about being visible in a locally specific geographic area.
Local SEO Benefits Include:
- It is less costly, yet quite possibly a more effective option versus other forms of advertising.
- It can include positioning in the ‘Local Map Pack‘ area of a Google search results page.
- It creates a brand identity for the most important locally targeted keywords.
- It will attract the most qualified, locally motivated traffic.
- It brings much better lead conversion potential!
Fundamental Local SEO Includes:
- Content Driven Authority > It all starts here, ground zero for any competitive presence
- Keywords > use of the keywords local consumers actually search
- Google My Business Tools > you’ve got to have them and they must be verified
- Search & Directory Listings > broad accurate citations
- Reviews > it is necessary to recruit good coverage.
- And more …
And those are just some of the more fundamental SEO signals necessary to begin to give Google the competitive signals it seeks. Depending on competition Geographic- targeting, Blogging, Social Media, Link- build and/or local PR efforts may be worth pursuing. To learn more about what Local SEO can do for your business, we’d love to answer your questions today!