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Why Video In 2018?

Why Do Business Owners Need To Consider Video in 2018?

When ‘think with Google’ asked its’ audience (1,006 consumers between 18 and 54 surveyed Oct 2017) why they go to YouTube, surprisingly, it was NOT all about entertainment. Think about ‘how- to video’ for a business and have a look at this ‘Why people turn to YouTube’ chart compiled from the resulting data to see:

how- to video on youtube


People Want To Learn Fast, So Help Them!

According to the study, 7 in 10 people turn to YouTube in order to help themselves with a problem. And that’s for their work, their school or studies and also for general hobbies. Better yet, 86% said they turn to YouTube to learn something completely new. ‘How- to content’ actually earns more attention than anything else on YouTube, including even over music and gaming.


How Might Different Types of Businesses Use YouTube To Draw Visibility And New Leads?


Real Estate Agent or Agency

> How I go about getting qualified for a mortgage?

Builder / Developer

> What does it cost per square foot to build a home in my town?

Paving Contractor

> When is it time to re- build a driveway?

Home Inspector

> How would I really know if my home has mold?

Insurance Agency

> How much per incident auto coverage should I have, at minimum?

The point is about demonstrating a knowledge of highly specific subjects in video that prospects are searching AND THEN branding oneself or a business as the authoritative helpful professional to chose! Folks the more useful how- to video the better!