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What Search And Directory Listings Will Do For Your Business When Managed

Listings = Citations What Search And Directory Listings Will Do For Your Business When Managed

Citations are simply a reference on other websites for your information, including Name, Address, Phone Number ( NAP info ), hopefully the all important hours of operation, a primary website link and, if the owner allows, other service related information with back- links. Search and directory listing providers happen to be websites that 1) people visit, that 2) search engines crawl for information and 3) that can dramatically improve an overall web presence.

What Listings Can Do For Your Business

A business with LOTS of accurate information- rich citations out on the web has a much better chance of being ranked high in Google local search results. Wait, what was that?! Most people search and find business websites on Google, SO WHY would a business owner who has a website bother with chasing other citations? Or better yet, “Who is ever going to search for Home Builder or Inspector, for instance, on Topix.com, yellowpages.com or Yelp.com ?”

Well, Google is a search engine (albeit it is also a business listings directory = citations provider via Google My Business & Maps) that is looking to serve the searchers’ interest in the best answers possible. It needs to find and the compare the relevant information on any subject. When there are lots of accurate consistent references to a particular business, especially when consistent with the website’s info, well that’s where citations come in. Logically, a business with plenty of citations on the web will have a far higher chance of being ranked better in Google local search results because the references all support an overall competitive and consistent local presence.

And while Google isn’t disclosing which listing sites they trust or value the most, you can certainly do a quick search and start to draw conclusions. Many of the search and directory sites are there!

What You Need To Know About Listings

But who has the time to register, manage a verify- process and go through a per directory learning curve of option- driven steps in order to get a complete set of listings?  Who has the time time to then update them, for instance when a phone number changes?  It’s even more challenging when you consider that no one knows which citations truly matter to Google.

It’s where a citations service shines! Its also a quick easy way to build some back- links safely, without running the risk of raising red- flags. And while Google doesn’t necessarily count all listing back- links, its algorithm certainly does count some!

Our Listings Service Benefits

For some, the management support for listings/citations is welcomed support, so that a person can focus on your business. We can add a businesses information to most all of the large meaningful search & directory listings sites so that it will not only have the benefit of multiple quality business citations and a better competitive set of signals needed for higher Search Rankings, but potentially more leads and customers. Check out our search & directory listings service, which can add that all PLUS a great deal more for your marketing mix:  https://www.kineticknowledge.com/search-directory-listings-management-plan/