Listings = Citations
Citations are simply a reference on other websites for your business information, including Name, Address, Phone Number ( = NAP info ), hours of operation, website URL link and, if the directory owner allows, other service related information. Search and directory listing providers happen to be business listing websites that 1) people visit, that 2) search engines crawl & index and 3) that help to search optimize a web presence.
What Listings Can Do For Your Business
A business with LOTS of accurate information- rich citations has a much better chance of being ranked high in Google local search results. Wait, what was that? People search and find business websites on Google, SO WHY would a business owner with a website bother chasing other citations? Or better yet, how many folks are really ever going to search, for instance, for Home Builder or Inspector on Topix.com, yellowpages.com or Yahoo.com?
Well, Google is a search engine (albeit it is also a business listings directory = citations provider) that is looking to satisfy the searchers’ interests in the best way possible. It needs to find and then compare the most relevant information available on any subject, including locally. When there are lots of accurate references to a particular business, especially when consistent with the website’s info, well that’s where citations shine. Logically, a business with plenty of consistent NAP citations on the web will have a far better chance of being ranked higher in Google local search results because those references support an overall competitive and consistent local presence. And how a detailed website, a YouTube channel, a Facebook page or a search | directory listing helps the next prospect to find a business doesn’t really matter – does it? Rounding out a web presence with lots of relevant search and directory listing citations (= your business information on other websites) supports an overall web presence in many ways, none more important than helping to make your business that much more locally relevant!
And while Google isn’t disclosing which listing sites they trust or value the most, you can certainly do a quick business specific search and draw your own conclusions. Many of the ‘search and directory site listings’ for that business are going to be there!
What You Need To Know About Listings
But who has the time to register, and manage a verify- process then go through a per directory learning curve for options in order to get a complete set of listings? Who has the time to update them, for instance, when a phone number changes? It’s even more challenging when you consider that no one knows which citations truly matter to Google, so where is time invested best spent?
It’s where a search & directory listings citation service shines! Its also a quick easy way to build some back- links safely, without running the risk of raising red- flags. And while Google doesn’t necessarily count all listing back- links, its algorithm certainly does count some!
Our Listing Citation Service Benefits
For some, the management support for listings/citations is welcomed support, so that a person can focus on your business. We can add a businesses information to most all of the large meaningful search & directory listings sites so that it will not only have the benefit of multiple quality business citations and a better competitive set of signals needed for higher Search Rankings, but potentially more leads and customers. Check out our search & directory listings service, which can add that all PLUS a great deal more for your marketing mix: https://www.kineticknowledge.com/search-directory-listings-management-plan/