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Website Priorities For The Serious Marketer

Consumers Prioritize Detailed Information Before They Will Ever BuyWith Websites What Is Important For Marketers

While there are several powerful marketing & advertising channels (i.e. search engines, social networks, search & listing directories, email marketing platforms, etc.) online, consumers will always prioritize seeing information about your business. Everything else should be seen as a means for driving consumers inbound to that presentation! For those with a healthy ‘long term view’ for their marketing, here are the most important things to consider with websites.

The Priorities For Modern Business Websites: 

  1. Ownership & Control: Own your website and its URL outright! You should always be able to move from host to host, at will. If not, accept the risk of losing an accumulated investment of time and money. Many free, and even some yellow page company providers, sell traps that prioritize their own business interests over yours. No one likes being trapped and no one should accept the possibility of having to start all over again. Amongst many advantages WordPress serves, why accept anything less than ownership? (See: Why A Business Should Use WordPress?) 
  2. Content: We can’t emphasize investment in content enough! Don’t ‘throw up’ all over a homepage like so many business owners do. Rather use it to define a websites’ purpose. Then dedicate pages with a depth of information for every subject relevant to your business. Sooner or later buyers will need useful information on all of your strengths, products & services. And above all other signals, search engines wish to rank pages based upon their subject- specific usefulness to people! (See:
  3. Mobile Friendly: Over 50% of your visitors arrive on mobile devices and that percentage will only increase! Use software that is mobile- responsive / friendly to visitors on phones, tablets and on PCS alike. Not only is it best for YOU with consumers, but it is also a highly weighted competitive signal for search engines. If you are not mobile friendly, assume that Google does NOT want to recommend you in its search results. (See: )
  4.  Host & Manage: Chose a host platform that serves fast loading pages or expect to disappoint people and search engines! The Internet, browsers, devices, apps’ and, unfortunately even, hacks advance. So should your website software! Most website solutions lag this reality, but to be out front of the curve and hardened against attack website software (and its host platform) should be managed! (See: )
  5. SEO: It’s common for a business owner to say, “the website is just a reference for existing clients.” In this day and age we’d argue this thinking is narrow-minded. Even when referred by a trusted party, consumers will all still search. Use website software that, at least, offers search engine friendly support for on- website page SEO mechanics. Pages are ranked on up to 200 different signals, many on and many off page; however, be assured that visibility in searches starts with the on page mechanics of content itself!
    • Web Footprint: A website should forever grow a gigantic far reaching web footprint (See: ) of direct subscribers, back links, likes, shares, reviews and bookmarks … from all over the web. All of these off page signals are prepared to send someone somewhere at any time inbound to our pages! And, by the way, they serve as the off page signals that search engines use to rank your pages competitively! 
  6. Design: Always keep in mind that for visitors it matters what your brand looks like. Your website is an immediate replacement for window shopping. “Drag and drop” gets thrown around loosely by the bottom- dwellers of website software and its rarely ever good enough. Design can’t be one dimensional; it must accept SEO, security, lead capture and various other functions. There’s got to be cooperation so that aesthetic never undermines other required layers. Choose solutions that allow you to carry page URLs from design to redesign, so that a web footprint can remain in tact! (See:
  7. Security: Like it or not, no one can guarantee your website security. What you must do, at minimum, is make sure that website code is updated in order to harden it against vulnerability to hack. Management matters as does personal computer use, but a serious marketer should also invest in highly regarded defense. Like, for instance, solutions that offer a firewall, daily malware scanning, two factor authentication and much more! Some may even guarantee they can clean a site that has been hacked, no matter the time involved. (See: )


ONLY WordPress Meets All Of These Challenges

See: Why Use WordPress