Granted there are several powerful marketing channels (i.e. search engines, social networks, directories, email marketing platforms, etc.) online, but those should be seen as opportunities to drive consumers inbound to a website where qualified potential buyers can get familiar with your unique brand. For those more discerning visitors, it must offer the opportunity to engage with each specific product and/or service, and for everyone else, there must be an obvious means to get in touch quickly.
In spite of all those sexy new marketing ideas clamoring for our attention, the website must always be an immediate & long term marketing priority.
What Should A Website Be?
It is a website’s content that remains ground zero for how we get recognized by and then consumed into the search engine indexes. A website is also our brand presentation to visitors; it differentiates our businesses from the competition, it should engage and call visitors to act!
Many businesses dedicate resources to advertising initiatives, but for those to truly work the brand, its content, and its presentation are always going to matter. A business owner should build a website as if every visitor will review it top to bottom. And while most businesses will fail to do it, there is no excuse for offering anything but the best presentation possible.
- It must clearly demonstrate a purpose, whether that it is to sell products or services, share news information or simply deliver quality information about the brand;
- It must be mobile responsive, for easy viewing from any device;
- It should offer ease for navigation;
- It should offer a comprehensive set of pages full of specific, current & authoritative information:
- It should be aesthetically unique;
- It should have the modern security necessary to protect both itself & all visitors AND
- It should offer obvious ‘calls to action’!
What Website Solution Your Business Chooses Matters
The goal is to grow, but the web isn’t going to stop and wait around for a business to evolve its technology. Most website solutions are limited; they prioritize the provider’s goals and offer little chance for long term survival. It’s why we advocate WordPress where there are no limits and where the technology always advances with a long term view. A business can not only control its website & host it anywhere it pleases, but know that the website will advance with the web, with browsers, and with search engines. It also offers plugin applications for any challenge imaginable and it can be redesigned without ever having to start all over again. Don’t be fooled by sales tactics that, in fact, limit your business. Anything but a long term view can be a costly mistake.
Forever Grow A Larger More Visible Web Presence!
And because the goal must forever be more visibility to those qualified people looking for what your business offers, the website should support a far-reaching digital footprint. It should offer the potential for broad search-indexing and back-links from other sites; it should promote social likes, shares, and reviews from all over the web.
All of these references prepare a web presence that is forevermore ready- to send someone somewhere at any time back (inbound) to a website!
At Kinetic Knowledge, we are a local SEO expert and have helped hundreds of local businesses around NJ increase traffic, visibility, and leads through both our packages for custom website design and our Fundamental SEO services.
Contact us today to find out how we can help!