GBP Suggested Edits

Are You Using Slugs For Your SEO?


nj digital marketingThere’s an SEO tool in your website editor known as the ‘Slug. If you aren’t familiar with it, this tool offers a custom- configurable part of a page URL. Slugs are the words that follow the primary domain name URL & a front slash used to describe a page. The Slug can be the friendly version of a longer maybe less specific page title, otherwise automatically added to the end of a permalink.

Here’s a quick look at how to leverage ‘Slugs’ in your page URLs for better SEO:


Example Of A Potentially Better Slug

While you may wish to write page titles that help motivate human engagement, the same is not necessarily best for simple SEO- friendly URLs. For example, a custom permalink with keyword-targeted slug might be: ‘’, whereas, when there is no effort to customize most website software grabs the entire page title. Maybe that looks something like this:’.

Overriding the page title with a Slug can simultaneously shorten the URL, target specific keywords, and make it easier to use. WordPress, for instance, offers a number of opportunities to improve the presentation of content for both humans and search engines. Depending on your targeted keywords, Slugs makes it possible to serve them both!