Social Media channels like Twitter can be a major driver of sales for small businesses. Not only can Twitter help you reach your market in a new way, Twitter can also help capture more exposure for your business beyond local directory listings, your website, blog, etc.
Twitter is not only useful for local businesses targeting local clientele but for small businesses that want to reach consumers worldwide.
To prepare for the holiday season and improve your presence in time to drive more sales, follow these simple tips.
- Create a content calendar.
Instead of coming up with last minute ideas to tweet, sit down with your team and plan out what specials you will offer and when. Then, write up a calendar of events and specials that you can use to make sure you tweet about your promotions in a timely manner.
- Schedule Tweets.
Small business owners can’t sit in front of their computer all day sending out tweets. You can use the scheduling tool in ads.twitter.com to have your Tweets automatically posted. HootSuite.com and SocialOomph.com also have free scheduling tools to manage your tweets.
- Promote special offers.
Be sure to let your Twitter followers know of any promotions and specials that you are running right now or for the holidays. Make it easy for them to take advantage of those specials by including links that direct them to more information.
- Give Your Twitter Account a Personality.
No one wants to see advertisements and promotions all day long on Twitter. Make sure the personality of your business shines through in your tweets. Beyond promoting your business, connect with your followers and tweet content that is authentic to your business.
- Be Consistent
By being consistent with your tweets, you are more likely to maintain a captive, engaged audience. If days or even weeks go by in between tweets, you’ll lose the attention of your audience. Use the scheduling tweets we talked about in tip #2 to help maintain consistency.
Twitter and other social media channels can help a business establish credibility, share information and connect with current and potential customers. With the start of the holiday promotional season fast approaching, now is the time to make sure your social presence is thriving.
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About Kinetic Knowledge
Based in Monmouth County, NJ, Kinetic Knowledge is a full service digital marketing firm offering website design, SEO, social media, graphic design, e-commerce, content marketing and custom app solutions.
Give us a call to learn more about our social media marketing and content marketing services. We can be reached at 732-722-5915 or visit us online at www.kineticknowledge.com