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5 Worst Things You Can Do To Your Competitive SEO

5 worst things to do to your SEO5 Of The Worst Things You Can Do To Your SEO?

We always look at the major SEO signals because they can be such an advantage for our clients and also because they are forever changing. At the same time, we’re trying to determine those that may have the largest negative impact? Here’s a look at the 5 factors that will inevitably damage your position in the search engines. While the battle carries on amongst competitive businesses every day, including schemes to game ‘search engine algorithms’, it’s really about the content. We recommend a laser-like focus on creating the most current and useful content possible. And avoid the schemes or tricks, Google is smarter than that!


5 Of The More Negative Factors Influencing Your Search Engine Positions

 

  1. Non-Mobile Friendly Content
    • Simply put, “How did you miss this one?” It’s public knowledge that starting April 2015 Google would begin to penalize nonmobile friendly content in its indexes. Since then it’s only gotten worse for nonmobile friendly offenders. 
  2. Static Content
    • Google only wants to show relevant timely and user-friendly content in its index. Depending on industry news for what is likely happening day to day, Google looks day by day for timely information in posts and or pages. Get into to keeping your content current with new information, keywords and timely publish dates!
  3. Machine Written Or Duplicate Content
    • Popular amongst some short-sighted SEOs, there is software that spits out rewritten versions of an already published article. It’s almost a given that machine written posts are going to be boring or even uninteresting to humans. If so, assume it’s going to be uninteresting to search engine algorithms as well.
    • Google has never wanted duplicate pages in its index. In one instance over 4,100 real estate blogs released the exact same post because their owners purchased the same content from the exact same source. Guess what blog was indexed for that content? Only the guy selling the content. Google is not looking to police plagiarism, but it certainly sees duplication. When your pages are neglected the negative effects may include 1) wasting the keyword indexing a spider crawl brings, 2) the resulting loss of qualified visibility and 3) the loss of back-links, shares and/ or likes favorable to your search engine positions. It’s also believed by some that duplicate pages are, in fact, a ‘bad behavior red flag’ that does bring a penalty.
  4. Links Out To Bad Sites
    • Who you link to matters and it always has. Sometimes we get those email, “Hi, We’d like to exchange a link with you” OR EVEN “we’ll pay you for a link to our site”… and you must ignore them! You control it, so careful about the links.
  5. Keyword Stuffing
    • In 2006 Google may not have noticed that you put the words “Malibu CA Builder” on your page 25 times. In fact back then the more the better, but do it today and your site’s page will disappear from the index. Underestimating a search algorithm’s ability to detect poor content is a mistake, but this practice is the oldest trick in the book and the easiest for a search engine to identify.

And that’s just 5 of the worst and also most obvious things you can do to ruin your SEO? Search isn’t a static environment; the rules are proprietary to Google and the other engines AND they are always changing. The best bet is and has always been based on what Google wants and needs, which is good content. They want information on every subject so they can offer the best answers & solutions possible. Simple logic is to give the people what they need and Google will like it.

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