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5 Negative Signals That Will Kill Your SEO

5 worst things to do to your SEO5 Of The Worst Things You Can Do To Your SEO?

We always look at the top SEO signals, but what about those that may have negative impact? Here’s a look at 5 factors potentially influencing your position negatively in the search engines. While the battle carries on amongst competitive businesses every day, including schemes to game ‘search engine algorithms’, it’s really about the content folks. We recommend focus on creating the most current and useful content possible … and avoid the schemes or tricks!


5 Of The More Negative Factors Influencing Your Search Engine Positions

 

  1. Non Mobile Friendly Content
    • Simply put, “How did you miss this one?” It’s public knowledge that starting April 2015 Google would begin to penalize non mobile friendly content in its indexes. Since then it’s only gotten worse for non- mobile friendly offenders. 
  2. Never Updating Existing Content
    • Google only wants to show relevant timely and user-friendly content in its index. Depending on the industry new news is likely happening day to day, so it’s likely posts and or pages can be updated ( including re- dating ) as often as every week. Get into to keeping your content current with new information, keywords and publish dates!
  3. Machine Written Or Duplicate Content
    • Popular amongst some short- sighted SEOs, there is software that spits out re- written versions of an already published article. It’s almost a given that machine written posts are going to be boring or even uninteresting to humans. If so, assume it’s going to be uninteresting to search engine algorithms as well.
    • Google has never wanted duplicate pages in it’s index. In one instance over 4,100 real estate blogs released the exact same post because their owners purchased the same content from the exact same source. Guess what blog was indexed for that content? Only the guy selling the content. Google is not looking to police plagiarism, but it certainly sees duplication. When your pages are neglected the negative effects may include 1) wasting the keyword indexing a spider crawl brings, 2) the resulting loss of qualified visibility and 3) the loss of back-links, shares and/ or likes favorable to your search engine positions. It’s also believed by some that duplicate pages are, in fact, a ‘bad behavior red flag’ that does bring a penalty.
  4. Links Out To Bad Sites
    • Who you link to matters and it always has. Sometimes we get those email, “Hi, We’d like to exchange a link with you” OR EVEN “we’ll pay you for a link to our site”… and you must ignore them! You control it, so careful about the links.
  5. Keyword Stuffing
    • In 2006 Google may not have noticed that you put the words “Malibu CA Builder” in your page 25 times. In fact back then the more the better, but do it today and your site’s page will disappear from the index. Underestimating a search algorithm’s ability to detect poor content is a mistake, but this practice is the oldest trick in the book and the easiest for a search engine to identify.

And that’s just 5 of the worst and also most obvious things you can do to ruin your SEO? Search isn’t a static environment; the rules are proprietary to Google and the other engines AND they are always changing. The best bet is and has always been based upon what Google wants and needs, which is good content. They want information on every subject so they can offer the best answers & solutions possible. Simple logic is to give the people what they need and Google will like it.