We’re often asked if WordPress is FREE. The answer is yes, all WordPress software is FREE. WordPress.com offers a FREE hosted solution and then WordPress.org a FREE downloadable version (hosted at one’s choice).
For what it’s worth, FREE pretty much always comes with compromise. In the case of WordPress.com , a good solution, its user must accept various limitations. As host it dictates many things, including advertising the website’s user cannot influence or control. WordPress.com reserves the right to try and cover its’ cost, maybe even profit, from the use of its platform. And this shouldn’t be a surprise or a disappointment because valuable software can’t really be free. Certainly not if quality or reliability is required; certainly not when the folks who put WordPress out work so hard to make ‘publishing to the web’ with the best tool available so accessible for so many.
For the WordPress.org version of the software, there is a need to find one’s own hosting and updates management. This latter solution works best for most business owners because compromise is rarely ever acceptable, certainly not when it’s competitive advertising or limited control; in fact ownership (with standard licensing agreement) and complete control is the way to go for any unique brand and that’s where WordPress.org becomes necessary!
Advertising OR Control ?
According to WordPress itself, “To support the [WordPress.com] service we may occasionally show ads…” – Matt Mullenweg. Founding Developer Matt Mullenweg adds that the advertising has enabled his team to offer an ever- improving software without charging for the upgrades; however, he also adds there are enterprises that would never want advertising. This is important to understand, particularly because the WordPress.com option WILL NOT FILTER competitive advertising. The the ad- serving software it uses is contextual , meaning it scans for keywords and then returns advertisements targeting those same keywords. So, for example, if a free WordPress.com website based upon Real Estate in Kalamazoo goes live it’s likely going to be pulling locally competitive Real Estate advertisers.
WordPress.com offers its user a choice, in fact they offer an advertising opt- out for a monthly cost; however, compromises remain including what customization, what applications and what control for timing of updates there is, etc. because the website remains in their controlled hosting environment. So far as having complete control over one’s website, if not their entire web- based brand, that is only going to happen with WordPress.org.
WordPress Website Control And Management
Obviously there are choices with WordPress and we’re certainly here to offer comprehensive & affordable host plus updates management service, including branded custom development and design. Our clients own their WordPress website, including the choice of what theme and application plugin software they wish to use as well as timing for updates management, when necessary.
If WordPress ownership and supportive management interests, please don’t hesitate to get in touch – we have been working with WordPress from the very beginning.
Kinetic Knowledge is a WordPress Host & Updates Management Service offering develop and design support, expert search engine optimization, video editing & production, Google / Facebook advertising campaign management, various content options and more.