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Is WordPress FREE? | Monmouth County Digital Marketing


NJ WordPress Developer Designer Management We’re often asked if WordPress is FREE. The answer is yes, all WordPress software is FREE. WordPress.com offers a FREE hosted solution and then WordPress.org a FREE downloadable version (hosted at one’s choice).

For what it’s worth, FREE pretty much always comes with compromise. In the case of WordPress.com , a good solution, its user must accept various limitations. As host it dictates many things, including advertising the website’s user cannot influence or control. WordPress.com reserves the right to try and cover its’ cost, maybe even profit, from the use of its platform. And this shouldn’t be a surprise or a disappointment because valuable software can’t really be free. Certainly not if quality or reliability is required; certainly not when the folks who put WordPress out work so hard to make ‘publishing to the web’ with the best tool available so accessible for so many.

For the WordPress.org version of the software, there is a need to find one’s own hosting and updates management. This latter solution works best for most business owners because compromise is rarely ever acceptable, certainly not when it’s competitive advertising or limited control; in fact ownership (with standard licensing agreement) and complete control is the way to go for any unique brand and that’s where WordPress.org becomes necessary! 

Advertising OR Control ?

 

According to WordPress itself, “To support the [WordPress.com] service we may occasionally show ads…” – Matt Mullenweg. Founding Developer Matt Mullenweg adds that the advertising has enabled his team to offer an ever- improving software without charging for the upgrades; however, he also adds there are enterprises that would never want advertising. This is important to understand, particularly because the WordPress.com option WILL NOT FILTER competitive advertising. The the ad- serving software it uses is contextual , meaning it scans for keywords and then returns advertisements targeting those same keywords. So, for example, if a free WordPress.com website based upon Real Estate in Kalamazoo goes live it’s likely going to be pulling locally competitive Real Estate advertisers.

WordPress.com offers its user a choice, in fact they offer an advertising opt- out for a monthly cost; however, compromises remain including what customization, what applications and what control for timing of updates there is, etc. because the website remains in their controlled hosting environment. So far as having complete control over one’s website, if not their entire web- based brand, that is only going to happen with WordPress.org. 

 

WordPress Website Control And Management 

 

Obviously there are choices with WordPress and we’re certainly here to offer comprehensive & affordable host plus updates management service, including branded custom development and design. Our clients own their WordPress website, including the choice of what theme and application plugin software they wish to use as well as timing for updates management, when necessary.

If WordPress ownership and supportive management interests, please don’t hesitate to get in touch – we have been working with WordPress from the very beginning.

Related:

Kinetic Knowledge is a WordPress Host & Updates Management Service offering develop and design support, expert search engine optimization, video editing & production, Google / Facebook advertising campaign management, various content options and more.

With websites what a business uses not only matters, but determines how much control they will truly have! A business does not ever want to be trapped and that is a typical scenario with proprietary website and free solutions. It’s why it’s important to understand what WordPress can offer a business. Certainly knowing there are cost effective solutions for any application or design element is a relief; how about endless options for support and an ability to build web footprint references, links and citations without any interference! No business should be held hostage, which is why it helps to understand WordPress!

The WordPress Options

WordPress Services For BusinessFor business owners we think it’s incredibly relevant to understand the above, so this post breaks down how WordPress works and is supported. To begin it’s best to know the WordPress use options, which include:

1) Create a free website or blog via WordPress.com, which offers free hosting only if you use a subdomain URL of WordPress ( i.e. http://www.YOUR_NAME.wordpress.com )

2) Download WordPress.org software and host a user owned & controlled website via any user owned domain ( i.e. http://www.YOUR_NAME.com )

3) Hire an independent programmer to set it all up for you OR

4) Hire a comprehensive WordPress setup, manage, maintain and regular upgrades support or Webmaster Host serviceincluding for ongoing support.

 

Context for how WordPress and its’ open source community of programmers work together to provide what is the leading solution for business websites worldwide. In fact over 60 million and 27% of the entire worldwide web choose WordPress based upon what follows!

How WordPress Open Source Software Works

Officially there are two versions of WordPress software, each mentioned above. WordPress is managed by a core development team of experienced individuals and it is also supported by a committed international community of independent ‘open source’ programmers & designers. The core development team manages software updates, which include feature improvement as well as any potential code vulnerability. The ‘open source community’ backs them up with immediate knowledge and support for improvements and bug fixes as well as an elaborate choice for plugin applications or design frameworks (themes, templates). The plugin applications or design frameworks are mostly paid- for solutions, understandably so considering pay supports the incentive to participate at a level of quality the discerning business requires. Simply put, there is no other solution with the depth of support and the no. of design & application options. Website and web footprint ownership makes WordPress the undeniable world leader for business. 

Open Source Software Defined

Open Source Software could be summarized as software that harnesses the collective knowledge & experience of many in order to support its’ ongoing advancement. Specifically, software source code is made available by someone (in the case of WordPress via a copyright license) that permits collaborative use, change, improvement and even modified redistribution. Many believe it’s the best way to manage software development because of how (assuming the support environment is committed) the ‘power of many’ can collaborate to enable rapid fixes, improvements and fine tuning.

By no means should we write off proprietary software because there are potential pitfalls! For instance, lots of people contributing to software code doesn’t necessarily guarantee a good thing. Like anything, without a hierarchy and good management things will go wrong. No one pays the ‘open source community’ to participate with WordPress; however, the core development team does manage what ultimately is and is not used. They are paid, likely, from what WordPress.com generates in upsell option’ revenue. In fact, studies have shown that open-source software has a higher, quicker flaw discovery turn around than proprietary. And let’s face it, even Microsoft has had their issues.

how wordpress advances by kinetic knowledgeWhy Do Developers, Programmers and Designers Participate With Open Source WordPress?

Why would so many great programmers and designers participate in something like the advancement of WordPress? Or to be specific, WordPress.org. 

From the core development team you have WordPress software code, which is managed and advanced via use in the WordPress.com environment. From that experience WordPress.org sees regular upgrades to its’ code. Simultaneously the ‘open source community’ produces paid- for themes [framework designs] and plugin applications for virtually any imaginable need. It’s the opportunity to sell these solutions to WordPress.org users that offers them an incentive to participate in bug fixes, random advancement challenges and/ or in defense against the random hack. The core team allows the ‘open source community’ to see what is coming down the pike update- wise. The community is then both encouraged to offer input and it gains insight for how to update their various themes and plugins.

Again, WordPress software is the core team’s full time paid job; whereas, the open source community of talented independent programmers & designers offer both support and paid- for theme designs and plugin applications. They do it part for the love of WordPress, part because their work may serve as recognition for a unique programming skill and part because it affords them an opportunity to be on the leading edge of paid- for WordPress solutions. Other words, it’s virtually free advertising and/or they do it to sell things in what has become a huge managed WordPress marketplace! Imagine it: build something great, form a successful business to sell it in a thriving marketplace and do it all without the need to borrow money. 

WordPress Website Business Requirements And Support

Understanding How WordPress Works | Kinetic Knowledge

As a business it’s important to understand all of the above. It’s also relevant to know that where there was once a lack of formal (open source) theme or plugin evaluation there is now! We recommend evaluating any WordPress theme or plugin in Theme Forest where there are public reviews, Q & A forums, ‘update timeliness information’ and visibility for how supportive the developers truly are. To demonstrate, consider this early on business scenario and how it should NEVER be a concern thanks to Theme Forest:

“I’m not familiar with what the protocol is for these matters but…many WP users have installed themes by XYZ. She has stopped updating her themes and her former website is down. I have tried contacting her w/o success. I was wondering whether protocol permits another theme developer to support the thousands of WP users who have these wonderful themes. Many of us hope they won’t be abandoned.”

Let’s face that it can be a miserably frustrating experience when something breaks or doesn’t jibe… and it happens with any software! Business people are often too busy to keep up with the development of software, not to mention vetting a developers’ reliability. In the long run it can pay to have experienced WordPress Webmaster Support and we’ve been providing it for 15 years now. And by the way, serious companies like CNN and Dow Jones deploy WordPress… and they hire good help.