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Top Keyword Tactics For Better Ranking Website Pages

On Page Keyword Use Tactics For Better Page Rank

Keyword Use Factors Page RankThese are the most important keyword- use tactics for improving the Search Engine Rank of your website pages:

1. Keywords in a Page Title Tag

By leveraging targeted keywords (or key phrases) in a page’s meta title tag you may improve page rank for the page 

2. Keywords in a Page’s Text

By using targeted keywords and phrases throughout the text of the page, albeit NEVER keyword stuff, you may improve page rank for that page

3. Relationship of a Page’s Text/ Content to its Keyword Emphasis

By leveraging useful informative content in a page that supports it’s targeted keywords (or key phrases) we should be able to improve page rank, or better yet Google’s algorithms looks for copy in support of a subject focus in order to decide if the page is truly useful to a human being

4. Keyword Use in a Page’s H1 Tag

By leveraging a page’s primary header or H1 tag (see above H1: ‘On Page Keyword Use Tactics For Better Page Rank’ ) in support of targeted keywords you may improve page rank for that page

5. Keyword Use in a Domain Name

Leveraging targeted keywords in the actual domain name may improve page rank, BUT (important!) this signal only works in support of and takes a back seat to all of the above & what follows in content

6. Keyword Use in a Page’s URL

Leveraging targeted keywords in the web pages URL may improve page rank for the page

7. Keyword Use in H2, H3 Tags

Leveraging secondary header H2, H3 tags in support of a page’s targeted keywords may improve page rank for the page

8. Keyword Use in Picture Image Alt Tags and Titles

Using target keywords inside the image ‘alt HTML tags’ as well as image file name (i.e. SeagirtNJHome.jpg) may improve page rank for the pages that contain them

Google, for instance, doesn’t always crawl everything on a page. Search Engine crawling itself can be influenced by several different factors, so be diligent on all of the above! Any one tactic can easily be the difference for when and if that qualified lead finds you! For more ‘search engine optimization’ tips keep an eye on our Blog