Hashtags are perhaps the most misunderstood but grossly overused social media marketing tactic. How many times have you heard someone ask, “How do you use Hashtags? Better yet, What are hashtags anyway?!’ Often times the explanation is just as cryptic as the hashtags we see people use.
Let’s start at the beginning with Twitter. This is where the use of hashtags really became popular. Twitter wanted to make it easy for their users to search and find topics of interest on their popular platform. By adding the # symbol in front of a term or phrase, it instantly became a searchable topic in their environment. Example, if you are interested in learning more about social media marketing, you could search the hashtag #socialmediamarketing and find tons of relevant tweets and conversations. To further that idea, if you wanted your own tweets to be found by people who want to learn more about your subject, you could and maybe should add hashtags. Add ‘#your subject’, plus other relevant tags to the end of your tweets.
It’s a genius way of bringing people with similar interests from all over the world together on a social platform. The popularity of hashtags skyrocketed, by the way, and other social platforms took notice. Many have decided to integrate support for hashtags, but not all were successful. Here’s a look at where to use Hashtags for social media marketing success.
Twitter: The originator of the hashtag and still one of the best places to use them. Incorporating 1-2 hashtags in your tweet could potentially double your engagement. According to research from Buddy Media, tweets with at least 2 hashtags receive 2x more engagement than those without. But don’t go crazy! Research also shows that engagement DROPS if you add more than 2 hashtags.
Instagram: Hashtags work wonders on Instagram without limits on usage. It seems as though ‘the more the merrier’ is the rule of thumb to go by on Insta. Eleven or more hashtags get great visibility.
Facebook: In 2013 Facebook tried to jump on the hashtag bandwagon but it hasn’t taken off to the extent that it has on other networks. While there are still some active hashtag streams on Facebook, they don’t get as much visibility as they do on the other networks.
Google+ : [UPDATE: This social network in the process of being shut down.]
LinkedIn: The use of hashtags are no longer supported on LinkedIn. You may still see people using hashtags on LinkedIn, but that’s only because they don’t realize that there is absolutely no benefit to doing so.
Just as important as where you use hashtags is how you use them. For more information on how to use hashtags, please read our hashtag use guide.
If you still have more questions on using hashtags in your social media marketing, give us a call at 732-722-5915.
About Kinetic Knowledge
Based in Monmouth County, NJ, Kinetic Knowledge is a full service digital marketing firm offering website design, SEO, social media, graphic design, e-commerce, content marketing and custom app solutions.
Give us a call to learn more about our social media marketing and content marketing services. We can be reached at 732-722-5915 or visit us online at www.kineticknowledge.com