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Is SEO An IT Function?

Can SEO be Trusted to IT?who does seo by kinetic knowledge

SEO (search engine optimization) is an often confused acronym. It sounds like something that can simply be handed off to a technical or IT (information tech) person; however, unless IT thinks about marketing all day long it is not going to be a best case scenario for the business.

By no means is this post meant to disparage the great IT people with so many necessary technical skills. Consider that an IT person is likely adept at setting up various office technologies (i.e. email printers computers and local area networks), but can any random person create the kind of content that appeals to both humans and search engines? Do they have the necessary experience to capture those particular humans a business must target online? Do they live and breathe digital marketing? 

SEO is Marketing!

There seems to be a perception SEO requires a lot of technical expertise and because of that IT folks can just do who does seo by kinetic knowledgethe work. And sure there are some technical parts to SEO work, but a serious business MUST vet’ what marketing expertise there is at hand … or the SEO is going to be a fruitless effort. And without, at least, fundamental SEO a business is likely going to be near to invisible online when people search. 

For instance there are technical (less and less all the time) aspects in building a website, but the lion’s share of the work in website development is experience with what are the latest themes, plugin applications and what is strategy planning & execution. It’s design; it’s content creation; it’s navigation for, and the optimization of, all website content. And it is an overall effort that will support the greater capture of leads.

Unless your IT is spending her days focused in marketing techniques in an ever- evolving web environment, it’s far from ideal to simply turn the SEO duties over to IT or anyone for that matter. While IT are pros adept in many technical areas – I’m sure they would be the first to admit the typical IT skill set has little to do with what’s needed for a business SEO marketing strategy.


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