LEARN BASIC SEO CONCEPTS
No less than once per week we get calls from folks dangerously uninformed about SEO. When people finally decide to invest in SEO services, it’s usually because they are panicking about the fact that their website traffic is dead. No visitors or leads, nothing is coming in.
You see just because you build it doesn’t necessarily mean that consumers will come. And while WordPress brings many of the necessary on- page SEO tools, it is the actual use of them that matters. How much competition there is will determine how many tools are necessary to become visible for target keywords. Websites and website pages have to be optimized both on and off site for search engines to rank you high. Ultimately we must have the attention of search engines first in order to then gain the attention of qualified (by their search) consumers.
When in panic mode we often want a resolution fast and, unfortunately, that’s NOT how SEO or search engines work. Granted visibility for some keywords is less competitive than others, but we’ve really got to schmooze Google; we’ve got to wine and dine Yahoo or Bing with the useful content and various other signals they use to compare. The search engines don’t put out results on the first date; you’ve got to earn their attention!
SET REALISTIC EXPECTATIONS ABOUT SEO
There are many facets of SEO: you cannot do one thing and expect to show up on Google Page 1. That’s not how it works, worse it never stops moving (see: What is the Google Crawl). You have to combine the best practices and techniques including website meta data, keyword- optimized content, internal page linking, quality inbound links, quality outbound links, social voice signals, accurate citations and, depending on how competitive it is for keywords in a particular business discipline, quite possibly more. Work that is done over a period of time, NEVER over night. Search engines are way ahead of you!; they are looking for natural compliance with a set of quality guidelines. And that is not paying someone to give you 1,000 back links, which is going to be seen as spamming or gaming … the search engines know.
You may be saying to yourself, “Why invest time or money into SEO if it’s going to take so long to start producing results??” Think about it THIS WAY: you may not be implementing an SEO strategy, but your competitor certainly will. So when that consumer goes to Google and searches for a product or business like yours, you won’t be there but your competitor will.
If you want immediate visibility for a sale or special you are having- get the word out by advertising it. If you want to have the type of web digital footprint that will allow consumers to find their way back to your website on their own terms & timeline, start investing in SEO now. It’s a process and it is ongoing, but without this you essentially don’t exist online.
Whether you are a brick and mortar business or 100% web-based your web presence needs to be available for people considering your product, service or brand; 80% of consumers research businesses online first, so those of us who fail to plan an SEO strategy essentially… plan to fail. Learn more about local SEO services.
About Kinetic Knowledge
Based in Monmouth County, NJ, Kinetic Knowledge is a full service digital marketing firm offering website design, SEO, social media, graphic design, e-commerce, content marketing and custom webmaster service solutions. Give us a call to learn more about our social media marketing and content marketing services. We can be reached at 732-722-5915 or visit us online at www.kineticknowledge.com