Blog Posts, Content Strategy & Marketing
Blog posts shouldn’t be used once or on one day, left to then fade away and die. Yet, it is exactly what happens to most authoritative, useful & still- relevant blog posts on most websites! In fact, website pages are often in this same predicament.
But why? Is it because someone somewhere might notice and get angry for the sharing of content a second time? So what! As marketers we can’t worry about that nonsense, certainly not when the content remains valuable and possibly useful to newly qualified leads that may find it! Better yet: update that good content with new & timely information, re- date, post and circulate again!
The Value Of Great Blog Post Content
Content demonstrates knowledge and authority for target subjects. Its’ creation is a lot of research, copy writing, formatting and then search-optimizing so, within reason, use it again … and again! Even if the necessary research to know when and where an audience is likely looking for these sorts of answers & information, there is never a guarantee they’ll show up the very day it’s released. Rather than worry about re-circulating, consider that it is a waste of business resources & valuable marketing assets when it’s NOT used again!
Blog Posts Are Marketing Assets
Marketer – ANYTHING BUT the use of good blog posts, repeatedly, is depriving a NEWLY qualified audience the valuable answers and information that may convert them to leads. If not, assume this valuable set of answers and information will be limited to a small number viewers. If not, assume the opportunity to gauge valuable data from how an audience reacts to these subjects …. as lost.
Mix in new and/ or revitalized information (search algorithms like to see that content is timely), but use those posts again! Folks, don’t let good content die when its’ repeated use can be high impact, less- costly strategy for growth in both traffic and new leads.
And if a need for blogging or other types of content strategy support is needed, please do not hesitate to ask about blog | copy write services!
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