What Are Landing Pages?
- A landing page can be any page on a website.
- It’s a page visitors arrive at when they get to a website OR maybe a page they arrive at after clicking a link.
Why Create Landing Pages?
- In certain cases, specific product campaign advertising might link to a particular landing page.
- In these cases it might be meant to entice the visitor to sign up for a sale, a particular offer or to download a white paper.
- The idea is to eliminate any distraction and strictly convert product-based leads and sales.
- And in these instances, when a company is promoting a specific product or service, a custom landing page can serve as the tool that gets it done!
- Landing pages can also offer focused reporting information, including where visitors come from; what brought them, how much time they spent and whether or not they were converted by completing a contact form.
- Gong even further, it might be armed with a very specific and track-able phone number too!
What Can Kinetic Knowledge Do With Your Custom Landing Page?
- We will consult on goals for the landing page first.
- Then design and implement custom landing pages via a website page or a stand-alone page, maybe for a special promotion.
- Search marketing or Pay Per Click Advertising campaigns (which we will also develop), maybe to promote a seasonal sale, are great scenarios for custom landing pages.
- With search marketing it should be all about conversion. So, rather than direct people to a potentially distracting home page, Kinetic Knowledge will develop the most specific page highlighting that special promotion and/or the key deliverables.
- The page might be linked to from a banner ad, a sponsored link or a pay-per-click campaign.
Landing Pages for Start-Ups
- And then there are those start-up companies, that maybe aren’t ready for a full website.
- The custom landing page can be a great way to develop a simple affordable online presence that announces availability.
- It can be the foundation for a fully developed website, sometime down the road.