Not all search engine optimization (SEO) is the same! What’s necessary for success depends on a presentation of value, visibility with qualified people and how much competition there is.
Rank in search results may require a large number of on and off-website signals or, in some cases, just enough. And while the competition is never ever static and search positions are forever changing, it is only measurement and analysis that will determine whether or not an effort is working.
In fact, only measurement and analysis can show what is necessary for success in the future. If you are not analyzing, you are simply not doing SEO!
What Should SEO Cost?
There’s also a lot of confusion surrounding the cost of SEO; what’s necessary for a particular brand with specific targets and how much it should cost can be all over the map. If a firm is going through the painstaking and costly process of recruiting inbound links from (safe) websites, for instance, it can help a campaign to succeed. But is that signal necessary?
For instance, with a locally targeted business where the active competition (for target keywords) is minimal, there may not be a need to pursue back-links as a part of the effort; thereby, the cost necessary to succeed may be less.
It’s why we recommend a fundamental set of SEO signals, to start. Set realistic goals, jump in and then measure the resulting data! Build fundamental on and off-website signals in order to establish a well rounded visible presence and then begin to measure what stems from it.
It takes time, maybe a few months, but some times the fundamental signals are all that is necessary. It’s also possible analysis will determine more signals are indeed necessary, but either way, it is better to build then waste in an environment where the things that work are forever changing.
What Does A Fundamental SEO Program Include?
- Keyword Research For Target Subjects
- Search Optimized Website Pages, optimized for those target keywords
- Google My Business Tools Setup, Verification, and Optimization
- Claimed And Optimized Search & Directory Listings
- Standards For Maximizing Positive Client Reviews
- Keyword Search Rank Tracking Software
- Traffic Analytics Setup
- Track, Measure and Analyze Traffic Data
- Allow Analysis To Determine Whether Or Not Signals Must Be Added
- Geographic targeting
- Social Media Campaigns
- Links Build Campaign
- Alternative Content
- Structured Data
- And more
With SEO or, for that matter, any form of marketing & advertising – there is a risk; a business may succeed right out of the gates, but the resulting measurement will always determine why or what is necessary to reach the desired result… and even how to grow from there. The point being, “you cannot grow what you do not measure!”