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What Do You Know About Fundamental Local SEO?

Low Cost SEO = Low Cost Search Engine OptimizationDo Leads Find You?

SEO is NO trick: it’s effort, several levels of optimization, requires measurement and there’s no guarantee for how much time to results! However, if your business is not at least working on Fundamental Local SEO ‘ then you will likely remain invisible to those searching for your product or service. SEO doesn’t have to be expensive, but the fundamentals must be present! 

What Does A Fundamental Low Cost SEO Program Include?

  1. Keyword Research for Target Subjects
    – define the obvious target keywords including in a geographic target area
    – research those keywords for activity, similar keywords and for how competitive they are
  2. Search Optimized Website Pages
    – based upon the above apply keywords, including geographic, to titles, URLs, headers, Meta tags
    – add alternative content using keywords in filenames and in Meta tags
    – add in page relevant anchor text links to other website pages
    – make google search console page submissions
    – plan on updating pages to maintain performance
    – Review and fix website for broken links, set up proper 404
  3. Google My Business Tools Setup, Verification and Optimization
    – get listings setup, verified, optimized and aligned with website via back- links
    – get Plus setup for posts and social activity back- links
    – set up search console and analytics, connect the two for consolidation of search data
    – if necessary, set up optimized YouTube Channel and embed optimized videos into appropriate website pages
  4. Claim, Verify and Optimize Top Search & Directory Listings
    – identify top listing sites, register listings
    – seek out all relevant national listings
    – seek out all locally relevant listings
    – align them all with website via back- links
  5. Plan in Place to Maximize Positive Client Reviews
    – identify satisfied clients and ask for their reviews
    – plan to help them when necessary, possibly with instructions
    – send follow up requests
    – setup alerts for all reviews in order to be informed
    – get informed on dealing with any negative reviews
  6. Measure! – You Cannot Grow What You Do Not Measure!
    – setup reliable keywords ranking software, analyze
    – setup website traffic and search analytics software, analyze
    – setup off- website traffic and search analytics software, analyze
    – report on successes, report on action items where needed for improvement
    – have a plan for updating underperforming keywords and pages

What Can Be Added Beyond Fundamentals?  

And once these signals are produced, it’s analysis that determines whether or not they are enough to reach goals and/ or if competition is such that more signals must be deployed, such as: 

  1. Blogging
  2. Social Media Campaigns
  3. Public Releases
  4. Inbound Links Build Campaign
  5. And more

It’s work, requires some experience and it must carry on month to month, but when executed this will bring greater and greater visibility to those businesses that commit! Get in touch to discuss how a fundamental SEO program might support your business today! 


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SEO: YOU CANNOT GROW TRAFFIC THAT YOU DO NOT MEASURE!

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