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Why Does Google Want SSL?

Define SSL ... For The Layperson Let's define SSL, which stands for Secure Socket Layers. Typically, when you look at a web page URL in your browser you see HTTP://www.URL.com. The 'HTTP' stands for 'HyperText Transfer Protocol' and that's…
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IMAGES ARE IMPORTANT FOR YOUR SEO

IMAGERY CAN DRIVE BUSINESS We've all searched for a product or a service and hoped for good pictures that illustrate that product or service.  As the old adage goes:  "a picture is worth a thousand words".  How true that is in advertising…
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Managing WordPress Correctly?

Your business blog platform, it's accumulated subscribers, subscribers, social shares, links and search indexing is a very serious business asset. Are you treating it as one?
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Search Or Display Advertising?

Search or Display Advertising, Where Should My Business Spend? Contrary to popular belief, when it comes to web- based advertising it is Display (i.e. Banners, Video and Rich Media) that outsells Search. Likely because display advertisements…
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Does Your Content Stink?

Its’ our content that can go so far on the web FREE, serving as advertising everywhere it goes.
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Does A Keyword Domain Translate To Better SEO?

Does Your Domain Name Support Your SEO?
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Top Keyword Tactics For Better Ranking Website Pages

Post looks at the 8 most positive keyword use factors for determining Search Engine Rank in blog posts, based upon SEMoz.org's recent study
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Are There Consequences For Duplicate Content?

Duplicating someones content is never a good practice. Plagiarism can, in some cases, involve liability for copyright infringement. While Google isn't interested in policing it, in certain circumstances Plagiarism will get you tossed from search engine indexes.
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Website Priorities For The Serious Marketer

Consumer Priority: Detailed Website Content While there are several powerful marketing & advertising channels online (i.e. search engines via optimization or advertising, social networks, search & listing directories, email marketing…
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Why Responding To Reviews Is Good For Business

We've written about the importance of a) getting reviews , b) how the law sees a business that fakes reviews, not to mention c) management of negative reviews, but what is rarely discussed is an OPPORTUNITY that lies in the d) response to…
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Is a FREE or a DIY Website Solution Enough?

Is a FREE or a DIY Website Enough For The Serious Business? FREE and DIY Website solutions are advertised as the answer to small business owners' prayers. Their argument is a top solution for little to no cost. From the 'just getting started…
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Why A Website Remains Marketing Priority No. 1!

  Website Is Marketing Ground Zero! Granted there are several powerful advertising channels (i.e. search engines, social networks, directories, email marketing platforms, etc.) online, but those should be seen as opportunities to drive…