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Faking Reviews Can Get A Business In Trouble With The Law

The Power Of Client Reviews Are you a business owner that doesn’t do much advertising? Maybe you rely on a ‘word of mouth’ method? If so, be sure and leverage the raw power of customer reviews. Do it not only to demonstrate a local…
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Why Responding To Reviews Is Good For Business

We've written about the importance of a) getting reviews , b) how the law sees a business that fakes reviews, not to mention c) management of negative reviews, but what is rarely discussed is an OPPORTUNITY that lies in the d) response to…
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How Can A Business Deal With A Negative Review?

Reviews Are Not In A Business Owners' Control   Good Reviews are some of the best advertising; however, web- based reviews and even a negative review are NOT IN a business owner's control! Reviews posted to random search or directory…
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Why A Website Remains Marketing Priority No. 1!

  Website Is Marketing Ground Zero! Granted there are several powerful advertising channels (i.e. search engines, social networks, directories, email marketing platforms, etc.) online, but those should be seen as opportunities to drive…
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5 Reasons A Business May NOT Need WordPress?

Wordpress place content as it's priority. Consumers have the luxury of being able to research virtually anything at anytime: if you intend to be relevant online to consumers, you simply must become a visible content marketer.
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WordPress Supports SEO Mechanics!

WordPress takes care of 80-90% of the SEO mechanics needed
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What Are The Best Practices For Business Blogging?

In order to maximize return, let's review the very best practices for your business blog posts.
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Where Does Facebook Stand For Marketers?

So, Where Does Facebook Stand For Local Business Marketers? How much does it matter to be a Facebook marketer/ advertiser? A website remains the place where business owners can CONTROL their brand message online, including the depth of information…
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WordPress.com or WordPress.org - What Is The Difference?

Let's differentiate WordPress.com, WordPress.org and discuss FREE wordpress some so you can feel versed on the subject.
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Geo- Targeted Content And Local Authority!

While we often say content is the basis of any competitive web presence, we say it because the goal must always be visiblity as a product and/ or a service authority. For many business owners that authority is local to an area, so using geography…
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SEO: You Cannot Grow What You Do Not Measure!

Finding The Right SEO Mix  Not all search engine optimization (SEO) is the same! What's necessary for success depends on a presentation of value, visibility (i.e. it can be found) and the level of competition! Rank in search results, can require…
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The Value Of Content And Ideas For A Business Marketer

Malcolm Gladwell questions the value of content & ideas