top local seo tactics

Great Blog Posts Should Resurface!

Blog Posts, Content Strategy & Marketing  Blog posts shouldn't be used once or on one day, left to then fade away and die. Yet, it is exactly what happens to most authoritative, useful & still- relevant blog posts on most websites!…
Pay Per Click Advertising

Are There Consequences For Duplicate Content?

Duplicating someones content is never a good practice. Plagiarism can, in some cases, involve liability for copyright infringement. While Google isn't interested in policing it, in certain circumstances Plagiarism will get you tossed from search engine indexes.
Pay Per Click Advertising

Website Priorities For The Serious Marketer

Consumer Priority: Detailed Website Content While there are several powerful marketing & advertising channels online (i.e. search engines via optimization or advertising, social networks, search & listing directories, email marketing…
Pay Per Click Advertising

Why More Video In 2019?

Why Do Business Owners Need To Consider Video in 2019? When 'Think with Google' asked its' audience (1,006 consumers between 18 and 54 surveyed Oct 2017) why they go to YouTube, surprisingly, it was NOT all for the entertainment. Instead consider 'how-…
Pay Per Click Advertising

Faking Reviews Can Get A Business In Trouble With The Law

The Power Of Client Reviews Are you a business owner that doesn’t do much advertising? Maybe you rely on a ‘word of mouth’ method? If so, be sure and leverage the raw power of customer reviews. Do it not only to demonstrate a local…
top local seo tactics

Why Responding To Reviews Is Good For Business

We've written about the importance of a) getting reviews , b) how the law sees a business that fakes reviews, not to mention c) management of negative reviews, but what is rarely discussed is an OPPORTUNITY that lies in the d) response to…
Pay Per Click Advertising

How Can A Business Deal With A Negative Review?

Reviews Are Not In A Business Owners' Control   Good Reviews are some of the best advertising; however, web- based reviews and even a negative review are NOT IN a business owner's control! Reviews posted to random search or directory…
Pay Per Click Advertising

Why A Website Remains Marketing Priority No. 1!

  Website Is Marketing Ground Zero! Granted there are several powerful advertising channels (i.e. search engines, social networks, directories, email marketing platforms, etc.) online, but those should be seen as opportunities to drive…
Pay Per Click Advertising

5 Reasons A Business May NOT Need WordPress?

Wordpress place content as it's priority. Consumers have the luxury of being able to research virtually anything at anytime: if you intend to be relevant online to consumers, you simply must become a visible content marketer.
Pay Per Click Advertising

WordPress Supports SEO Mechanics!

WordPress takes care of 80-90% of the SEO mechanics needed
Pay Per Click Advertising

What Are The Best Practices For Business Blogging?

In order to maximize return, let's review the very best practices for your business blog posts.
Pay Per Click Advertising

Where Does Facebook Stand For Marketers?

So, Where Does Facebook Stand For Local Business Marketers? How much does it matter to be a Facebook marketer/ advertiser? A website remains the place where business owners can CONTROL their brand message online, including the depth of information…