IMAGERY CAN DRIVE BUSINESS
We’ve all searched for a product or a service and hoped for good pictures that illustrate that product or service. As the old adage goes: “a picture is worth a thousand words”. How true that is in advertising and marketing! Really strong, illustrative images draw people to whatever you are selling. Be it real estate or window blinds, home inspection services or paving and road construction, medical imaging or long term care, decorative ironwork, antique furniture or dog walkers – you need to appeal to a customer’s emotional attraction. Images are important for search engine optimization.
Like our furry friend and his selfie – emotional attraction for sure!
HOW IMAGERY IS USED MATTERS
Wordy marketing and advertising can be instructional but is not very appealing to today’s average consumer. Some imagery goes a long way toward making the words come alive. Of course, pictures should be well chosen and readily apply to the very words on a page.
Naturally, useful content leveraging targeted keywords needs to be present along with the illustrations. Keywords are what drives search visibility and thereby helps to bring prospective consumers to a website and a product or service page. Pictures then hold their interest and can prompt folks to get in touch!
Informative content, with carefully placed keywords, and impacting PICTURES, named for those same keywords, is of optimum value to marketers. Google – everyone’s favorite search engine – puts a lot of stock in content and it indexes the images when able. As do other search engines, as well as social media sites. When possible, video imagery is a step up in this regard. They all love imagery, if not video, obviously because it is so favored by their users = the consumer.
TOP REASONS FOR ADDING IMAGES IN THE CONTENT
- It’s Simply More Visually Appealing
- Supports Structure For Different Subject- Parts Of Page
- Improves SEO – be sure to name the file and add descriptive al tags
- Supports Understanding
- More Impact In Social Media
- More Memorable
SUPPORT WITH IMAGE CONTENT
Kinetic Knowledge offers experience in copy writing as well as for carefully choosing the images that support it. We also offer on-location photography or video production. Check in, we welcome a conversation about a program that will lead prospective clients to you.