Google My Business

Do Google Ads Influence Search Results


“If I buy Google Ads does my website (i.e. for pages and keywords) see favorable organic search indexing?” It’s a question we’re often asked. It’s also a common assumption spread by the uninformed. Today’s post from Google titled, ‘Google Search and Search Engine Spam’ should dispel any confusion on the subject of whether or not purchasing Google Ads will influence search engine rank.

In it, Matt Cutts is quoted as follows,

“One misconception that we’ve seen in the last few weeks is the idea that Google doesn’t take as strong action on spammy content in our index if those sites are serving Google ads. To be crystal clear:

    • Google absolutely takes action on sites that violate our quality guidelines regardless of whether they have ads powered by Google;
    • Displaying Google ads does not help a site’s rankings in Google; and
    • Buying Google ads does not increase a site’s rankings in Google’s search results.

These principles have always applied, but it’s important to affirm they still hold true.”

No matter what you’ve heard about the latest silver bullet to the top of Google’s search index, be very skeptical. Consider that Google and it’s army of engineers have an interest in making sure their organic search results are timely & relevant. Their interest being in the satisfaction of those that search, to protect the quality of their experience so they come back and click.

Good search results drive more search loyalty, (eventually) more clicks and more revenue. Anything less than reliable search results are likely to do the opposite.