Google’s own Matt Cutts tries to answer a question worth sharing here,
“Ranking being so valuable, how does a true biz owner that offers a legitimate business and has a vast number of customers supposed to gain the traffic *deserved* over those that specialize in creating traffic? Is it supposed to be this hard for us?”
It’s Q & A a number of business owners will appreciate, quick & simple!
Here Are Our Takeaways:
- To a degree, the web is a level playing field.
- Google tries to treat all information (online) in a level fashion.
- However Google can’t identify, consume and value or rank information unless it is online.
- If a business has a bad website (or bad web presence), unfortunately it’s all Google has to go on.
- Make sure the website is easily navigated by, and user friendly to, visitors.
- There are many ways to compete for search traffic. For instance, if this particular business was slow to get online they’re not necessarily limited. The business owner claims to have a “vast number of customer relationships”. Relationships are a potentially huge competitive signal online, but the business owner has to learn how to leverage them for Google’s algorithm to see.
What Cutts doesn’t say in so many words is, ‘A good web presence requires planning and execution. Just like in the real world, a business has to get online and leverage what it has in a way that can be seen by a search engine. And no business is entitled to succeed – it has to compete!’
Useful Support On How: