Blogging For Business, Summarized
So you are thinking about ‘how to blog’ to support your web presence. Maybe it is competitive SEO, visibility for the services you offer, and how to use a blog to improve them?
A blog can certainly help with search engine optimization (SEO), active content is a signal that search engines use when comparing one business to another. The posts may be recognized by the most qualified leads out there, those people already researching (= your target audience) the subjects you happen to be familiar with. It is also useful content for social media posts, and it will build more and more pages that serve as a call-to-action.
In a time where our prospective leads believe they can research anything they want, we need to meet that intent & earn their trust by volunteering all the answers they are searching for!
Bog Post Defined
A blog post should offer insight or maybe a story about a particular topic you happen to be familiar with. For a business, there are so many potential lead-driving subjects to blog about. Take a home inspection company, who will see so many “what-this-is”, “how-to” or “how-not-to-do” post opportunities in the course of their work.
A blog post can offer criticism, praise, analyses, instruction, new findings and so many more subjects that are inevitably being searched by the qualified prospective leads that are your target audience.
Writing Better Blog Posts
To start, a business blogger should always ask, “is this blog and the subjects we’ll cover something my target audience will want to read?” Can I make the information in each blog post useful to those who may want to hire or refer us? Better yet, will it help prospective leads answer the questions they are (re)searching.
Begin your posts with something to capture their attention, a call-to-action, because it’s not good enough to simply answer a question. Then provide good context or depth for the issue or subject. From there include the steps for identifying then dealing with the matter. Visual examples like images or videos can only support this effort! And last, it never hurts to remind folks how your business can help.
Local Business Blog Post Examples
- Home Inspector – Why Remove An Underground Tank?
- Insurance Agency – Saving Money On NJ Health Insurance
- Physical Therapist | Chiropractor – What is Deep Tissue Laser Therapy?
- Family Lawyer – Marriage
- Mold Inspector – Is Mold Always Visible?
- Real Estate Agent – Living in Malibu CA, Always Something To Do
- Local SEO Agency – Voice & “Near Me” Search: Is Your Business Prepared?
- Property Inspector – Chimney Construction Potential Hazards NJ
Does Your Business Need A Blog?
Blogging is a cost-effective way to improve your web presence, your SEO, and your overall marketing to prospective leads. Whether you need to set up a blog site, to add a blog to an existing website, assistance with blogging that supports a local SEO goal, or someone to simply write & publish the blog posts for you – Kinetic Knowledge offers website development, copywriting, and blogging services.
