Pay Per Click Advertising

Are There Consequences For Duplicate Content?

Duplicating someones content is never a good practice. Plagiarism can, in some cases, involve liability for copyright infringement. While Google isn't interested in policing it, in certain circumstances Plagiarism will get you tossed from search engine indexes.
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How Can A Business Deal With A Negative Review?

Reviews Are Not In A Business Owners' Control   Good Reviews are some of the best advertising; however, web- based reviews and even a negative review are NOT IN a business owner's control! Reviews posted to random search or directory…
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Google Does Not Cold Call!

How many times has “Google" cold- called YOU about your business failing in their index? If so, we are 99.99% sure that you were NOT talking to a Google representative. Think about that: Google creates a fair / honest World Wide Web index…
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What Does the 'Google Crawl' Mean to a Business?

Describes the Google crawl, spiders and what is important for a business to know about those processes.
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Why Does Google Want Us To Use SSL?

First, Define SSL ... For A Layperson SSL stands for Secure Socket Layers. Typically, when you look at a web page URL in your browser you see HTTP://www.URL.com. The 'HTTP' stands for 'Hyper Text Transfer Protocol' and that's techie- speak…
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Big Changes Coming From Google In 2017

Google Improves Mobile Search Experience Updating Mobile Accessibility Requirements   The last few years we’ve seen Google prioritize the importance and its focus on mobile search and accessibility. In 2015 they officially named mobile…
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How To Determine A PPC Advertising Budget?

Pay Per Click Budget For A NEW Advertiser For NEW advertisers it can challenging to set up a pay per click (PPC) advertising campaign, not to mention determine a beginning budget. There's certainly a learning curve and, while there are reliable…
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April 21 2015 Google Begins Penalizing Non- Mobile Friendly

The April 21st 2015 Google Non- Mobile Friendly Content Deadline! Published March 2015 April 21st will be a significant day for websites & content. According to Gary Illyes, Webmaster Trends Analyst for Google, on this day Google plans…
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No Optimized Google Plus Page? Then You May NOT Have Good SEO!

Yes, it’s that important for local SEO. Simply put- if you did not create a Google+ page and carefully optimize (i.e. Shema Tags, site integration, post & review follow up ) it for your business, you are missing out on a huge opportunity…
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Google Wants To See Users Spending More Time On Your Website

In an ongoing effort to perfect their website quality ratings, Google has once again modified their guidelines that dictate the quality rating they assign to a website. Some of the modifications shouldn’t affect small to medium sized businesses…
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How Does A Business Compete For Traffic?

Takeaways from Matt Cutts effort to answer the question, How Does A Business Compete Against Lesser Opponents For Traffic Online?
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Using Google Alerts?

Video Instruction: Google Alerts Tutorial
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