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What If You Get A Negative Review?

Reviews Can Be The Best Advertising A Business Could Ever Have, But ... Reviews online can sometimes e influenced, BUT in general they are NOT in a business owner's control. Reviews are content about your business that consumers actually look…
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So, Why Does Google Want Us To Use SSL?

First Define SSL To start, SSL stands for Secure Socket Layers. Typically, when you look at the URL of a web page in your browser you see HTTP://URL.com. The 'HTTP' stands for 'Hyper Text Transfer Protocol', which is techie for 'how information…
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What Is The 'Google Crawl' ?

Describes the Google crawl, spiders and what is important for a business to know about those processes.
Kinetic Knowledge WordPress Security Monmouth County NJ

Google Doesn't Cold Call!

How many times has “Google " called you out of the blue to talk about your business? If so, we are 99.99% sure that you were NOT talking to a Google representative. NOPE, you were called by telemarketers. Unrequested telemarketing calls…
Kinetic Knowledge WordPress Security Monmouth County NJ

Big Changes Coming From Google In 2017

Google Improves Mobile Search Experience Updating Mobile Accessibility Requirements   The last few years we’ve seen Google prioritize the importance and its focus on mobile search and accessibility. In 2015 they officially named mobile…
Kinetic Knowledge WordPress Security Monmouth County NJ

Advertising: You Cannot Grow What You Do Not Measure!

Finding The Right Metrics To Determine Marketing & Advertising Success Are metrics determining whether or not a website's traffic, a particular advertising campaign or business in general is successful? What is the definition of success?…
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How To Determine A PPC Advertising Budget?

Pay Per Click Budget For A NEW Advertiser For NEW advertisers it can challenging to set up a pay per click (PPC) advertising campaign, not to mention determine a beginning budget. There's certainly a learning curve and, while there are reliable…
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April 21 Google Begins Penalizing Non- Mobile Friendly Content

April 21st Google Begins Penalizing Non- Mobile Friendly Content April 21st will be a significant day for websites & content. According to Gary Illyes, Webmaster Trends Analyst for Google, on this day Google plans to implement a major change…
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I Have Reviews On My Facebook Page, Do I Really Need Reviews on Google Plus?

Small business owners wear many hats including marketing director, inventory specialist, customer service, computer technician, human resources and more. With so much to do and such little time- marketing efforts can often fall by the wayside.…
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No Optimized Google Plus Page? Then You May NOT Have Good SEO!

Yes, it’s that important for local SEO. Simply put- if you did not create a Google+ page and carefully optimize (i.e. Shema Tags, site integration, post & review follow up ) it for your business, you are missing out on a huge opportunity…
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Google Wants To See Users Spending More Time On Your Website

In an ongoing effort to perfect their website quality ratings, Google has once again modified their guidelines that dictate the quality rating they assign to a website. Some of the modifications shouldn’t affect small to medium sized businesses…
Kinetic Knowledge WordPress Security Monmouth County NJ

How Does A Business Compete For Traffic?

Takeaways from Matt Cutts effort to answer the question, How Does A Business Compete Against Lesser Opponents For Traffic Online?