who does seo by kinetic knowledge

What Is The ‘Google Crawl’ ?

What Does the ‘Google Crawl’ Mean?

Spiders, Web Pages and Crawling

For starters, it may help to define what a ‘Google crawl’  is and what spiders do. To find and Understanding The Google Crawl | Kinetic Knowledgeorganize information on the World Wide Web, a search engine deploys software often referred to as a spider (or a crawler or a bot). By using these spiders to crawl web pages search engines are able to identify information and keywords. They then consume it all into organized indexes where it is compared and ranked for search engine result pages (SERPs). NOTE: we did not mention websites so much as we have ‘web pages’. Google applies rank to web pages, NOT just to a website or a website’s home page. It’s important because Google wants to index & compare all web pages. It’s why we really must prioritize content creation, via pages and posts, including with emphasis for important topics and targeted keywords!

Rebuilding The Google Index

According to Google their spiders crawl the web regularly in order to rebuild their index of web pages and keywords. NOTE: Google says it wants to rebuild the index, actually meaning that it is always looking for the most timely information and knowledge it can find! This is very important because many people think they can set up a static website and be done with it. Wrong! Search engines demand much more of the content they recommend in search engine result pages (SERPs)! And so if search engines are constantly rebuilding, well then you want to share your most current knowledge in order to remain relevant in their SERPs (search engine result pages).

In a competitive world for traffic and leads, search engine relevance is NO static exercise. Being timely with new relevant content is certainly an important competitive signal. Blogging ‘what’s new‘, for instance, often motivates a search engine to crawl the site more often than say a site that sits static. The more often a website is crawled, the more pages, posts and keywords it will have consumed into search indexes.

Deep Crawls and Fresh Crawls

The search indexes are in constant motion ( in fact, they are kinetic ) and Google crawls the web at varying depths and on several different schedules. Some are believed to be ‘deep crawls’ and others ‘fresh crawls’. It is believed that there are comprehensive crawls (= the deep crawls), which occur on a per month basis. And then there are intermediate or random crawls (= fresh crawls), which occur more often but don’t go as deep and thereby index less. Some folks refer to the constant motion of the indexes as ‘the Google Dance’, but the fact is new information is ALWAYS being consumed and indexed to search engine servers. Website owners can raise the chance of being crawled deeper and more often, by adding new content frequently. Other words, blog and update or add new useful content!

Google’s spider is capable of comparing previous per page crawls to the current visit at light speed. If it identifies new content often it will schedule more frequent visits. Think of it like a web presence is being judged on each visit. Why? Because it’s highly inefficient, even expensive, for Google to crawl a site over and over when it’s not producing new information. NOTE: there is only so much crawl bandwidth and search engines only succeed when they satisfy their search traffic. In order to satisfy searchers they must provide the best user experience possible, which includes the most timely and accurate information possible. NOTE: due to this Google Dance and the constant re -evaluation of website pages, there is never a guarantee a page will remain indexed in the same position from one day to the next… and that means your pages can move up or down!

Motivate Google: Update Your Pages & Blog!

In all, a website and its’ pages will be re- evaluated over and over. Like anything else in life worth having, rank and position is earned. So a website needs to be current, consistent and on- topic! And while certain things can help (i.e. page submissions into Google Search Console), focus the most on great new content that people will appreciate and share! Why? Because Google is looking for the best new content. SO help Google help you, write often and well  😎

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