Geo Targeted Business Owners
Content is the cornerstone of any competitive web presence. The goal must always be useful information that discerning potential buyers will appreciate. Useful information that demonstrates authority to a search engine will simultaneously support a visiblity connection to those same potential buyers – when they search. For MOST business owners that authority is neither worldwide nor national, but local to a particular geographic area. And so for the locally targeted business owner, using geography in content – matters!
Consumers often search for answers on what they need or want AND where they wish to get it (i.e. Sacramento CA Blacktop Contractor). For the business owner who diligently creates locally specific content signals & pathways, the reward can be the most qualified website traffic, leads and new business!
Geo- Targeted Content
Defining one’s authority for service in particular towns and/or counties, maybe a page dedicated to the subject of “Home Builder Bergen County NJ”, is a method for appealing to a searching homeowner who happens to live in that county. These pages should represent the major towns or counties the business serves and they should certainly define a body of knowledge or experience for that given town and/ or county.
There are also going to be best types of content for a business serving consumers in a particular geography. For instance, a home builder has a better reason for photographic content than maybe a home inspection services company, but the latter shouldn’t rule out the use of imagery. To detail potentially harmful and safe forms of mold common to a local area using imagery is likely something homeowners in that local area are looking into. Local details in content can easily be the difference in converting a local buyer.
Local Business Authority And Geo- Targeted Content !
The chance of competing for visibility in search engine results pages begins with content. And properly executed Geo- targeted content can be a successful competitive strategy for business owners concerned with a particular radius of operation! Think not only about what you are authoritative for, but where and if SEO Services can help. Contact Kinetic Knowledge for a consultation today!