Facebook has once again changed its algorithm in an effort to give users the best experience possible. For business pages, you should be aware of the changes and how to better market your content so that it reaches the maximum amount of people possible. Changes to Facebook’s algorithm last year resulted in major losses for business pages. Organic reach was reduced drastically leaving some to wonder if Facebook was trying to force pages into purchasing advertising.
According to the article on InsideFacebook.com, “It will now be essential, rather than just advisable, to plan to boost sales content on Facebook from the start. ”
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