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What Does A FREE or DIY Website Lack?

Is FREE or DIY a website solution for the serious business? 

DIY Website solutions are advertised as the answer to a small business owners’ prayers. Their argument is a top solution for little to no cost. For the small business just getting off the ground all the way to the most discerning business owner FREE is interesting. However, consider the “hidden” costs in these DIY and FREE website builder solutions (i.e. Wix, Squarespace, GoDaddy, Web.com). We’ll identify some of the likely realities here so you can make an informed decision about what website solution to use. 

Businesses have so many challenges and responsibilities, none less than the presentation of a detailed and relevant brand. Consider these questions before going the FREE or DIY route. 

Top 10 Things to Consider Before Using a FREE or DIY Website

    1. What is the cost of a ‘learning curve’ with a free solution?
    2. Does its’ user own anything, the website or its web footprint development, with a free solution?
    3. Does its’ user control her own content with a free solution?
    4. Is there any support if something goes wrong with a free solution?
    5. Is there any accountability to particular business requirements with a free solution?
    6. Are there legitimate search engine optimization tools, including that advance when search engines advance, with a free solution?
    7. Browsers, Search Engines, Google always evolve… what is a free website solutions’ incentive to keep up?
    8. Will free website solutions change policies to a users’ detriment?
    9. Does a free website provider run its own brand or potentially competitive advertising on the website in order to monetize their platform?
    10. Are all necessary features and applications, plus any flexibility for their customization, available to the average business with a free solution?

Can business assets such as a BRAND be trusted to FREE services? If there are genuine business requirements it may NOT only be useful, but cost-effective to look into website ownership and a genuinely vested interest in support. And let’s not forget the age old reality that marketing agencies exist to offer a breadth of experience in business strategy and promotion. 

Ask us about how WordPress is an advantage and also about webmaster services support the serious marketer!