While a simple web presence may be all it takes for some, a commitment to advertising may be what matters to others. Here are some subjects we marketers may all want to be familiar with in 2016.
OWN YOUR WEB PRESENCE!
If you’re using a platform that doesn’t advocate freedom to move your web presence at will than you are likely supporting their business model more than they are yours. Always own your own domain, your website and its ‘web footprint’ so that you don’t ever have to start over or look back! See: https://www.kineticknowledge.com/website-is-marketing-advertising-priority
THE MOBILE PRIORITY!
There’s no getting around the fact content must be MOBILE FRIENDLY. It’s time to understand what ‘responsive’ is and what it truly looks like, see: https://www.kineticknowledge.com/mobile-sites And Google will tell you if they consider your content mobile friendly via their simple test page. See: https://www.google.com/webmasters/tools/mobile-friendly
PLAN FOR REVIEWS!
They are unavoidable and they must become a priority, so you need to embrace a plan for getting reviews! Looking for new business online, it doesn’t matter > people look for feedback first! See: https://www.kineticknowledge.com/negative-review And don’t ever fake reviews because it can be punish- able by law as ‘False Advertising’. See: https://www.kineticknowledge.com/google-local-reviews
Your content must be useful, or neither humans nor search engines will ever care. If you ever want to be found, you must use keywords the way Google sees as relevant enough to compare and rank you! See: https://www.kineticknowledge.com/website-content-top-competitive- advantage/ and also see: https://www.kineticknowledge.com/content-options
PPC = QUALIFIED LEADS!
Pay Per Click Advertising only drives the most qualified leads. You don’t pay unless they have searched for they keywords that identify your service and clicked through to your website! See https://www.kineticknowledge.com/how-to-determine-a-ppc-advertising-budget
FACEBOOK = CHEAP ADS!
Like it or not, Facebook is a pay to play (i.e. advertising) environment these days. While posting activity is a necessity to demonstrate an interest in sharing good timely information, 80% or more will never see posts unless you advertise. The good news is Facebook Advertising is not only some of the cheapest, but it is by far the most targeted (i.e. interests, age, religion, career, geography, etc. ) there has ever been. See: https://www.kineticknowledge.com/facebook-ads-are-cheap
SECURITY MUST BE TAKEN SERIOUSLY!
Your website is under attack day in and day out, so the methods you deploy to securely host and manage updates will determine whether or not YOUR SECURITY is at risk. See: https://www.kineticknowledge.com/hacked-wordpress-websites
LOCAL SEO IS FOR REAL!
The Google Local Algorithm’s recent ‘Pigeon update’ places a great deal of emphasis on local directory listing information’s relationship with your website and also on reviews. Be sure to have a presence on all local directories and make sure they are well optimized with keywords, links and reviews. See: https://www.kineticknowledge.com/local-search-engine-optimization-services