New Modern Mobile WordPress Website Effects

Is It My Website? = Is It My Digital Footprint?

Website Digital Footprint Ownership Modern Full Width Responsive Design by Kinetic KnowledgeWebsites and Digital Footprint Ownership




With Kinetic Knowledge the answer is always “yes!” With us you are never ever trapped and you can always move your website from host to host. This is important because with so many website providers the answer is often “no, you can’t take it with you” AND that’s a big problem when you consider what a website’s accumulated ‘Digital Footprint’ is worth to your business.

What will or have you been trying to accomplish with a website? What is the BIG picture? Hopefully it is search engine indexing for lots of keywords from all your individual pages? Bookmarks? Back links? Social popularity in shares, likes, pins and Plus 1’s? Visibility? Traffic? All of it relates directly to records of your content/page URL or ‘permalinks’ out all over the web. All in places where anybody, anywhere at any time can discover you … and it can translate to sales at any moment! 

The question often stems from whether or not a business can take a site it has developed from one host to another. Time, effort and ( past & future ) money is always at stake SO before investing even a moment of time be sure to understand the consequences of not owning it all; be sure to understand the long term value lost and what’s truly at stake when you lose not only a website, but its digital footprint!


A website is the beginning and a means for future marketing. While marketing, search engine optimization and social voice require time, effort and money it all works toward building a long term brand or ‘digital footprint’. What is the technical definition of a ‘digital footprint?

It is a forever growing record of digital interactions recorded via page URLs or permalinks. A cumulative record, for instance, used by search engines to rank a site and its content versus the competition. It’s a page URL that maybe several people have bookmarked (or linked too, shared and/ or liked) possibly to recommend it to others or to save as a reference for when they are ‘ready to buy’. Its a lot of potential new business opportunities … assuming those URL records can stand the test of time.

And for this reason, not owning it can be a big long term mistake.


You see the ads for curiously cheap or even free websites. Ever wonder how or even why it’s free? Maybe the provider is selling something else so profitable [i.e. shared hosting or PPC service plans] it makes throwing in a template website worth doing for free. It can be a classic ‘bait & switch’ for the unsuspecting, and logic has that virtually no one can afford to offer any products or service for free!

Maybe the host offers a platform that suits an immediate need more cost effectively for you than building your own site. There’s the free subdomain of [i.e.] option, where authority gained from digital transactions are passed along to the primary domain… and that’s fair for free. Free or cheap is nice, but not if a marketer wants the opportunity to both build and protect its’ long term historical build & record of digital capital interactions … and its potential for future business growth.


An architect might tell you that the shape or FORM of a building should be based upon its intended FUNCTION or purpose. Let’s parallel a ‘digital footprint’ in a way that defines what a website’s purpose SHOULD be.

The data trail left by interactions in a digital environment or, better yet, the size of a companies’ “online presence” measured by its’ history of interactions is it’s ‘digital footprint’. Inputs to a ‘digital footprint’ may include location, search engine crawls, keyword use and indexing, links, content amount, bookmarks, recommendations, social network activity, direct subscriptions and many more ‘signals’ that lend themselves to visibility (or a website’s function) over time. 

Why does a company build a website in the first place? Hopefully not only to own a Website Digital Footprint Ownership Modern Full Width Responsive Design by Kinetic Knowledgewebsite, but to be ever more visible online; to drive traffic, capture leads and generate business. For perspective, disregard all the signals a marketer’s website can accumulate in it’s ‘footprint’ over time. Rather, look solely at one – the time a business begins hosting its’ website on a particular URL. Time or ‘date stamp’ is a signal and it counts toward a search engine’s definition of authority in a competitive environment. Depending on the level of competition for visibility and traffic, for instance maybe in a less competitive geographic region, ‘date stamp’ for when a business arrived with some content at its’ URL can be enough to outrank the competition. And to outrank is, in theory, to drive traffic and potential new business. But remember, the time record is URL based! Worthless if you don’t own it! 

Most subjects and geographic regions are a great deal more competitive for traffic, but using the one signal demonstrates the larger value proposition and what’s at stake. The big picture is not just that a business should own its’ website, but it should be in control of an entire history of interactions and the means to grow its’ visibility forever and ever! 


Custom WordPress | Website Digital Footprint Ownership | Modern Full Width Responsive Design by Kinetic is open source software available under the ‘General Public License’ or GPL, which *generally* (within GPL scope) gives its’ user the right to do with it what they wish. Open source software might loosely be defined as base software code one can manage, develop, advance and/or launch applications (like themes and plugins) from without having to rewrite that base code. With and a little knowledge or help, a business can change hosts and never concern themselves with whether or not it’s all theirs. What’s more, there is nothing that compares when it comes to support. Whether for people that can pick it up and support generally or virtually any imagine- able application need, already built and ready for plugging in. There’s more support for WordPress than any other solution at any time. Ever. Period.