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Evergreen Content Supports SEO!

It’s no surprise to read that without good content there is no competitive search engine optimization(= no SEO). Any chance of competing for visibility in search results begins with content, so let’s define a type you may not have heard about called evergreen content‘. Really just a buzzword in content strategy, the practice has proven to be a key factor in the battle for search visibility. ‘Evergreen content’ is a page (or post) that is NOT timely; it should remain relevant to a degree that it stands the test of time!

What Does Evergreen Content Offer ?

Because it will always be considered up-to-date, in theory, ‘evergreen content’ will always be of primary interest to visiting readers. With detail, it should define authority for subjects your company is the leader for. In cases where being relevant in a particular area, county or city is important, it can define authority geographically as well.

In contrast a page on the topic, “Current Pay Per Click Advertising Best Practices” is not a good example because it’s meant to be relevant right now. Current, by definition, is about now and so, for instance, “Current Pay Per Click Ad Best Practices” would become less relevant as platforms & strategies advance or change.

Evergreen Content Examples Include

  • Frequent Question & Answers
  • Tutorials Or “How To” guides
  • Useful Resource Lists
  • Support With Related Laws
  • Industry Terminology Definitions
  • Geographic Authority For A Product or Service In A Particular Area

Be careful! Even an evergreen topic can change ever so slightly, so periodic reviews in order to be sure they remain 100 percent correct is recommended. Ideally, the topics should minimize any follow-up needed.

Evergreen Content Does Not Include

  • Evergreen content is not news
  • Evergreen content is not statistics
  • Evergreen content is neither seasonal
  • Evergreen content is no trend
  • Evergreen content is NEVER a bunch of random subjects sprayed all over one page
  • Evergreen content should always be comprehensive coverage & subject specific, so it can stand the test of time!

The chance of competing for visibility in search engine results pages begins with content. When it’s capable of remaining useful to many, if not most, visiting readers for a great deal of time then the likelihood it will motivate signals (i.e. time spent on page, links to the page, bookmarks, likes, shares, pins) search engines use to rank content is much greater.

Needless to say, evergreen content has become an important competitive content strategy that will improve your SEO!