We’ve been hammering it into your head for a few years now; content is the basis of any business presence online. Everywhere you turn, someone is telling you how important it is to keep your blog up-to-date. So what do you do? You blog. And guess what happens….NOTHING. Why? Because your content may not be unique, relevant or helpful (no offense).
The World Wide Web is full of clutter. There are literally millions of registered blogs and thousand of fancy bloggers, many of them vying for the attention of your target audience. So how do you overcome the competition if you’re not the best blogger in town?
You don’t have to be a relative of Mark Twain to write good content. There’s a basic formula to follow that will help you create better content online that not only gets read but also gets ‘shared’ socially. When creating content for your blog, ask yourself these questions:
Is the topic relevant to your audience? By this we mean does your content meet the needs of your audience (clients) and the people you want to reach (prospects). In addition to attracting clients and prospects, you’ll want to attract the attention of search engines to gain move visibility for your blog. To do so, your content must contain valuable search phrases that a client or prospect might type into a search engine in order to find your blog. Get more tips for writing SEO content.
Is your content helpful? Does your content educate, answer a question or inform? Many people searching for content online are looking to solve a problem or get more information about a question. Can your content help?
Does your content have an engaging headline? Headlines starting with a number (5 Tips…) or words like “What”, “How To”, “You” and “Your” receive more clicks. Click here to read about the types of headlines get the most shares on social media.
Does your content offer a great user experience? This is an important one. Is it easy for users to read and enjoy your content? Can it be viewed on their mobile phone, tablet or desktop? If not, you might be losing potential clients that are frustrated with the format of your website. Learn more about mobile websites.
If you’ve answered yes to these questions, you are well on your way to creating content that gets read and shared online. If you’ve answered no to any of these questions, it’s time to make some changes to your content calendar. Consider thinking of topics ahead of time, one month in advance, to address seasonal, promotional and informative topics for your readers.
About Kinetic Knowledge
Based in Monmouth County, NJ, Kinetic Knowledge is a full service digital marketing firm offering website design, SEO, social media, graphic design, e-commerce, content marketing and custom app solutions.
Give us a call to learn more about our social media marketing and content marketing services. We can be reached at 732-722-5915 or visit us online at www.kineticknowledge.com