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Does Your Content Stink?

Blogging Copy Writing Services | Kinetic KnowledgeCONTENT IS ADVERTISING!

The subject of content is so incredibly important to your business this post ONLY means to ask you to think about it. Is it or is it not our job(s) to convince prospective buyers that our products and services offer great value? On the web, where consumers have all the control, a demonstration of value is everything and it stems from current useful content!

So, does your content stink?

HOW DOES GOOGLE SEE CONTENT ?

Blogging Copy Writing Services | Kinetic KnowledgeDid you know that Google places its greatest emphasis on content quality? Many would have that it is the number of links or social shares, but the fact is that when comparing your content to all of the competition Google’s algorithm seeks specific topic- authority.

It means that when your pages are current subject- specific sources of information they can deliver dramatic search index results. The algorithm looks at how often a page is chosen from search results, the amount of time spent on the page, etc. to draw conclusions about user experience versus the competition. 

Raw keyword repetition or vast numbers of back- links won’t take a business far in 2017;  only good content will! Google wants to see pages that use words intelligently and logically — that support the queries searchers use. Google’s algorithm places emphasis on page quality with analysis for relevance including whether critical answers to a searchers’ question are on offer.

Is this content the credible, accurate information needed? Today, it is more likely that heavily- linked pages are getting their butts kicked versus pages created by marketers who tend to on-pages’ SEO and the delivery of high quality content.

Remember the rule!: Google’s only goal is to deliver the experience that its’ searchers want.

 

THE POTENTIAL OF USEFUL CONTENT

Blogging Copy Writing Services | Kinetic KnowledgeImagine the viral potential content has for your business as advertising when, for instance, a blog post:

  • appears live on your website, demonstrating value for those qualified visitors;
  • indexes & is discovered high in the search engines for its various topic keywords;
  • feeds out to social networks where it’s potentially visible to thousands;
  • sent out to an entire email database direct;
  • shared by recipients out to their social network connections;
  • bookmarked by many as a reference AND
  • then finally linked to from other websites.

 

There’s so much going on in our ‘business day’ that is useful to prospective clients and customers. If we could only find the time to publish it. Our knowledge has the potential to make someone somewhere searching for the very answers we have … a new client. If your content stinks … maybe it’s only for a lack of commitment. Whatever the case, most of us are failing to leverage the good content we already have … as advertising.

AN ANSWER FOR CONTENT?

If you need help, let’s discuss a content review & strategy. Kinetic Knowledge offers experienced copy writing & blogging services, so let’s discuss a program that fits your particular needs & budget!