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Using Website Content In Social Media Can Generate Leadsusing good content in social media

Content is ground zero for everything you want your business to achieve online. People search, read, socialize, share, bookmark, and they ‘like’ social media posts all day long AND SO we must try to be there to demonstrate authority when they do! Using good content, for instance from a website page or blog post or a review, in social media will support that visibility and the generation of leads! 

And while businesses usually have good content on their website pages or review sources, so many (maybe you ??) neglect to use it in their social media channels as a part of their marketing. If so, it under-utilizes a powerful tool that can take brand visibility & new business opportunities to a higher level.

Simply writing up new content on a website is NOT enough. Not if being more visible than the competition is a priority. The masses frequent social media so use the OPPORTUNITY! Grab visibility with the consumers you’d want to contact your company. Ask yourself: what good is my content if we are not taking steps to help more prospects find it?

Leverage Social Media Channels For Free Marketing

Social media is available for free posting, and hopefully the likes, and sharing that can come as a result. Likes and sharing can happen without having to purchase advertising. It is estimated that over 4.75 billion pieces of content get shared via Facebook on a daily basis. Content fuels all social media and social media can spread quality content fast … sometimes in a viral manner! Entertaining content does not hurt, BUT the key components should be timely, informative, useful, and high quality!


How To Find & Choose The Right Content To Sharewebsite for social media post content

Figuring out what content to share can be time-consuming. Each social account works differently and they also change, but there is an endless amount of educational support:

  • Research what questions people are asking about your industry and identify those that have NOT been answered well, or even at all. Answer them!
  • Reach out and ask people what they are looking for. A clever and invaluable way to leverage social networks as a source for content ideas is to simply “ask”. It’s interactive, honest and some folks enjoy being involved in the process.
  • Look at what competitors are doing? It may lead to what works and what gaps are left open that you can fill.
  • Let customers help. If a customer has used your service in a project or offered a good review of your business, share it as good content!


Getting Your Content To The Right People On Social Media

If you have content, use social networks to get it out. Use FB, Instagram, Twitter, and even Google for a network of potential customers. Learning the tricks of targeting, for instance with hashtags, lets you reach the people that are more likely to be interested in your content and ultimately your business. It may sound like a needle in a haystack to find them, but a catchy post with the right keywords, hashtags, and why not. Once they learn you share quality, informative content, they will certainly become followers and/or hot leads.


Be A Trusted Social Media Source Of Good Information

As you gain popularity on social media and possibly experience the domino effect social sharing can have, people will begin to view you as a trusted source of good information. Every Facebook & Instagram share exposes your content, your brand, business, and even your website to a network of new potential leads. In today’s business world, quality content creation, and then distribution online can expose the business to an endless no. of new leads while simultaneously building a good standing reputation and brand!