Local SEO, Citations and Link Building Management
Did you know that Google monitors and evaluates links ( = back links ) from other websites pointing to your website?
While content is always the top priority, Google evaluates as many as two hundred (200) different signals when comparing you to the competition and links can matter. The original formula for evaluation was based upon the shear number of links, and while it is no longer that simple – links can still matter as one (1) important signal. It’s also known that Google’s algorithm only trusts links that appear natural and relevant. If they aren’t, the links may be perceived as manipulation bringing penalties. This is where an accurate consistent link building citations management service comes in.
Citations are defined as your business name, address and contact information on other web pages. They can and should include website links, keywords and hours of operation when possible. An example is an online yellow pages directory where your business information is listed. Lots of accurate consistent citations in all the right places help search engines confirm that your business is who they think it is. It is also a trusted back link opportunity, which can be a highly weighted local SEO signal! What’s more, and like your website, they show up in search results.
Citations Help Search Engines Trust Your Local Business Location
There are thousands of websites where a citation – a listing of your business name and address, phone number or website link – can be set up for your local business. Every local business should focus on opportunities to not only expand visibility, but strengthen a search engine’s “trust” for accurate business information. High-quality, authoritative citations are viewed by several experts as the #1 ranking factor in competitive local search markets. Local search engines like Google and Bing crawl the web for citations that validate or correct a business’s information in their own indexes. Getting listed on sites like Google, Facebook, Yelp, Bing, Foursquare, Hotfrog and others will solidify search engine’ confidence in the accuracy of your business name, location, contact info and website.
Who Has The Time To Build Citations?
Most local businesses must either engage in a time consuming citation building campaign to be sure they are listed in the most relevant, quality local business directories OR they can hire support. We take the time and hassle out of managing listings across multiple sites and directories. Assuming there is an existing Google or Facebook listing with accurate consistent: Business Name, Address, Phone Number, and Website we can execute the balance of important listing validations. Our Citations service will 1) set up to 70 of the most important sites, apps, and directories that factor most into your local search engine results. It will also 2) check any existing listing setups, including for 3) inconsistencies or duplicates.
ASK ABOUT LOCAL SEO AND CITATIONS DONE THE RIGHT WAY