Google has made several algorithm changes in recent months that continue to point to the obvious; Google is rewarding users that use their tools with better search engine rankings. And this includes video. It only makes sense, right? Why would Google rank a video hosted on Vimeo higher than a video hosted on their own platform, YouTube? It’s likely they wouldn’t. So if your SEO strategy can include video (and it should), be sure to use YouTube to host them.
As of now, if you have an SEO strategy that doesn’t include YouTube, you’re doing it wrong. – Phil Nottingham, July 2014
This past summer, Google released an update that dramatically reduced the prevalence of video snippets in search results; however, video on sites like YouTube (where reliable secure video hosting is provided) have not been penalized in the update. In fact, YouTube became the overwhelming source of video in Google search results. As a marketing channel, YouTube’s value has increased considerably.
YouTube channels can also be linked to a personal or business Google Plus profile, where newly uploaded videos are automatically swept in as posts on a Google Plus wall. If you’ve followed our past posts on Google Plus, you know the importance it plays in local SEO efforts.
The bottom line when it comes to video SEO, Google’s algorithms will highlight its own channels wherever possible. And so if you want as many people to see your video as possible, you should be using YouTube.
If you’re ready to start making YouTube a part of your SEO strategy, read our blog about how to optimize your video on YouTube for SEO success.
About Kinetic Knowledge
Based in Monmouth County, NJ, Kinetic Knowledge is a full service digital marketing firm offering website design, SEO, social media, graphic design, e-commerce, content marketing and custom app solutions.
Give us a call to learn more about our social media marketing and content marketing services. We can be reached at 732-722-5915 or visit us online at www.kineticknowledge.com