Top 10 Reasons Your Business Needs Video And YouTube!

Leverage YouTube and Video Content For Business!Video And YouTube

Websites offer a wealth of detailed and specific information about your business; in fact, a website is your brand online; however, in the end does it really matter how new clients find your business? Whether it is through the website, a Facebook page, a Yelp listing, a friendly referral that looks you up and just calls … or YouTube? Depending on their needs or interests or even if they only want a quick phone number, does it really matter? Rounding out a web presence with lots of relevant citations (=your business information on other websites) has become more and more important. At least if your business wishes to be more visible to more prospects and more potential new business. So let’s talk about why video and a YouTube channel has become so important to your competitive presence online.

In fact, leveraging video content and YouTube is a huge potential business driver!

Top 10 Reasons Your Business Needs YouTube:

1. People generally prefer video to reading, in fact 4 billion videos are viewed daily

2. YouTube is the 2nd most trafficked search engine to Google, in fact it is no. 3 overall traffic website to no. 1 Google and no. 2 Facebook

3. What’s posted to YouTube is automatically indexed by Google; Google owns YouTube and logically favors it over any other video host in search results

4. YouTube offers free storage for your videos; storage isn’t cheap and video files aren’t light

5. Youtube provides a free media player, a potentially expensive application to host on your website; video files uploaded to YouTube acquire ‘media player embed code’ for simple use on other website pages making it easy to add video to your website

6. YouTube embedded viewings (on other websites, including yours) are counted towards competitive relevance for that content … or SEO

7. YouTube videos can be used in any social network and across your entire web presence of citations and channels

8. Any website or social network account owner can embed your videos from YouTube, potentially exposing your content and brand to even more people

9. People can subscribe to a YouTube channel meaning that when you put a new video up they get it direct via email

10. 59% of executives surveyed agree that if both text and video are available on the same topic they are more likely to choose video

A reason for concern may be non- channel videos shown right side of a visitors’ page when viewing your video. There may also be some advertising as well. It’s the cost of a free channel, but a paid option is available to rid yourself of these potential distractions. There are other video host aggregators out there, some dedicated to particular industries or locations and even those that are strictly paid with no advertising; however, it’s unlikely any of them will ever touch Youtube’s traffic potential for your business.

 

Recent And Related:

Education Is A Marketing And Advertising Opportunity, YouTube Is The Place To Leverage It

YouTube Is The No. 2 Most Trafficked WebsiteYouTube Video Advertising Campaigns by Kinetic Knowledge

Based upon the number of visitors and pageviews, YouTube is the 2nd most trafficked website online to Google (see top website traffic here). That’s right, YouTube gets more traffic than Facebook! And, by the way, Google owns YouTube so we can be certain its’ video content has favored, if not prioritized, visibility in Google search result pages.

Education Is A Marketing Opportunity

Education is one of the major reasons people visit YouTube and that’s not just a trend; it is an opportunity! Marketers (= you!) can leverage the vast interest in education for branding, traffic and new business leads. How? Whether it’s a clever advertising campaign of pre- roll video or a branded video education channel full of content, there is a qualified audience here for the taking. After all viewers are searching information every day on virtually all subjects and YouTube offers inexpensive targeted ad’ campaign and free video channel options. In the latter option mentioned, often referred to as edutizing, a marketer can build its’ helpful brand amongst the most qualified potential prospects with a channel full of useful answers to their common questions. In the former (pre- roll advertising campaign) example, an advertiser can easily target those qualified searches by presenting their brand value in quick 30 second pre- roll video ads.

How Can Education be Marketing or Advertising For The Average Business?

For a business owner, what education supports selling products and services? How about useful answers to common questions that not only inform, but that build trust among the qualified prospects already searching for them. Answers to questions directly related to the products & services the marketer sells?

Obvious Marketer Video Examples Might Include

Home Builder

What are the best use options for a fixed amount of space when building a new home?

Insurance Agent

How do you value your home for the property damage limits in a homeowners’ policy?

Chiropractor

What kind of stretching can be done to relieve lower back pain?

Home Inspector

What does mold look like or what is the bad mold you need to deal with?

Real Estate Agent

How does a local real estate market determine the prices of homes for sale?

Video ad design Video editing or YouTube Advertising Campaign Management

Wish to talk more about how YouTube can support growth in your business? Whether it’s video ad design, video editing or YouTube advertising campaign management Kinetic Knowledge can help. Give us a call anytime at 732 722 5915 or ask questions here and we’ll get back to you quick!

Related Information:

Why Your SEO Strategy Should Include YouTube

Google has made several algorithm changes in recent months that continue to point to the obvious; Google is rewarding users that use their tools with better search engine rankings. And this includes video. It only makes sense, right? Why would Google rank a video hosted on Vimeo higher than a video hosted on their own platform, YouTube? It’s likely they wouldn’t. So if your SEO strategy can include video (and it should), be sure to use YouTube to host them.

YouTube-marketing-nj

As of now, if you have an SEO strategy that doesn’t include YouTube, you’re doing it wrong. Phil Nottingham, July 2014

This past summer, Google released an update that dramatically reduced the prevalence of video snippets in search results; however, video on sites like YouTube (where reliable secure video hosting is provided) have not been penalized in the update. In fact, YouTube became the overwhelming source of video in Google search results. As a marketing channel, YouTube’s value has increased considerably.

YouTube channels can also be linked to a personal or business Google Plus profile, where newly uploaded videos are automatically swept in as posts on a Google Plus wall. If you’ve followed our past posts on Google Plus, you know the importance it plays in local SEO efforts.

The bottom line when it comes to video SEO, Google’s algorithms will highlight its own channels wherever possible. And so if you want as many people to see your video as possible, you should be using YouTube.

If you’re ready to start making YouTube a part of your SEO strategy, read our blog about how to optimize your video on YouTube for SEO success.

About Kinetic Knowledge

Based in Monmouth County, NJ, Kinetic Knowledge is a full service digital marketing firm offering website design, SEO, social media, graphic design, e-commerce, content marketing and custom app solutions.

Give us a call to learn more about our social media marketing and content marketing services. We can be reached at 732-722-5915 or visit us online at www.kineticknowledge.com

The Simple Video Advertising Guide For SMBs

Should Video Be In Your Marketing Mix?

For the small to medium sized business looking afor cost effective marketing solutions: YouTube says that *1 billion unique users* now visit them every single month! What this tells us is the broad expansion of high speed data networks NOT only make the video consumption experience accessible, but convenient & fast! And with Internet-enabled smartphones & tablets offering the consumer on- the- go mobile connectivity, they may very well be visiting YouTube for video over written content when searching for business information OR instruction.

Video Edutizing | Kinetic KnowledgeIs Video Effective As A Marketing Tool?

It’s not likely that video will ever replace the written word, but under certain circumstances it certainly performs. Video is 12X more likely to be shared than written content. Talk about content marketing and web optimization! And many will agree that video is easier to digest, so if leveraging content to drive more traffic is a goal (and it should be), video is certainly going to be a complimentary marketing & advertising tool.

Not Quite Sure How Too Produce Video?

If you’re not producing video content yet it’s NOT going to be difficult to jump in and start. The type and quality of video you’ll want to produce depends on the purpose, the brand and the target market, but cost can be minimal to nothing. The fact is virtually every modern PC either offers a camera with recording capabilities or easily allows them to be plugged in. Smartphones offer this too and there are countless other options to create and save video for upload to a website. We do a lot of WordPress tips & instruction using inexpensive screencasting software. In our case it’s a customer service tool and we produce simple screencast videos to do it; however, we’re not shy about mixing in the random advertising video either. For instance, ‘What Does Responsive Website Design Look Video Advertising | Responsive Web Design | Kinetic KnowledgeLike?‘ means to both educate & advertise on the subject of our leading design services. Typically we create video when a client asks a good question and we feel that answer is going to be useful to others. Once created, we upload to the Kinetic YouTube channel where we can optimize with titles, descriptions and other useful configurations. If you’re using a phone camera you maybe be able to set up a YouTube app’, but if not it should be simple to email it to yourself where upload from a PC is simple!

A second and very different example is this NYC Real Estate Team who has committed itself to local authoritative, yet at the same time super folksy, brand marketing video content. It’s on- location based video in the Soho neighborhood of Manhattan and they use a professional videographer for quality required when presenting their unique brand. And they also choose YouTube!

Why Consider A YouTube Channel?

Both ourselves and The Patrick Lilly Team use YouTube for a few obvious reasons, including:

  • First, a video uploaded to YouTube is stored for FREE. Granted there is some advertising to contend with, but video files eat up storage creating cost. And short YouTube or other video host support, they also require media player application hosting and special care for load speeds.
  • Second, YouTube offers a ‘per video media player embed code’ easily used in other websites and social networks. With simple embed code, views will easily multiply!
  • The third is search & web optimization. What’s indexed in YouTube is automatically indexed by Google. Google obviously being the most trafficked search engine in the world; YouTube being the most trafficked video search engine.
  • And fourth is shelf life: versus television, when video is hosted on YouTube and in other places (via the embed code) views and exposure to new audience can be endless. And it’s a heckuva lot cheaper than producing a television commercial, not to mention the potential for more and more visibility.

Summary, Video Marketing For SMBs

You have valuable knowledge and your target market is likely searching for it every day. It’s likely many appreciate video, possibly because they are on the go using mobile devices and video can make consumption more convenient. And sure, planning an approach to video is key depending on what and how you’d like (it) to be presented. No one ever said marketing was easy; however, basic video creation solutions & YouTube certainly make this form of advertising cheaper, easier and potentially much more valuable!

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