Managing Your WordPress ?

  On a daily basis we’re contacted by various small to medium sized business people asking what it entails to manage a WordPress site for their business. It makes sense they’d ask because, to a large degree, good sites with business blogs add marketing strength where most websites can’t. Successful modern website management and blogging is consuming and, at times, difficult [grunt] work.

  In order to be successful you’ve really got to value the site, accumulated subscribers, social shares, feed connections, links and search indexing as a serious business asset. An asset that can bring leads and new business at any time! Sooner or later all assets require time, resources and/ or money. Busy people may even need ongoing educational resources and service, but let’s look at what the challenges might be when managing WordPress for business:

  1. Customization & Design – Do you want a brand or will you settle for something anyone else can have? If a brand, you’re going to need to do some custom design work.
  2. Hosting – Hosting is not simple! You either pay for it or you get a minimal service. Be sure you understand the customer service obligation, memory, storage, data backup timing and security or you are definitely asking for surprises.
  3. Security – Servers get attacked. Sites get hacked. Your asset needs security.
  4. WordPress Updates – WordPress updates its software quite regularly and this process must be managed on your platform. If you have custom design, plugin features and any unique code modifications, which is very normal for serious business bloggers, than updates have to be managed carefully. Keeping everything in sync, including adequate load times, can get tricky.
  5. Plugin Updates – Like WordPress updates, plugin features must be updated. If there are code modifications, they have to be managed very carefully when updating. Again, keeping everything in sync, including adequate load times, can get really tricky.
  6. Plugin Code Modifications – If you’ve created modified or customized plugins, you’ve got to be sure these are not going to undermine your WP upgrade. Shoddy code modification can easily topple everything.
  7. Load Times – Load times appeal to both search spiders and humans. If load times get too slow, SEO suffers and humans get impatient defeating the whole purpose of being there! Any combination of plugins, single plugin or code modification can undermine load times, so management is key.
  8. Page URLs – New page or post URLs should to be set to support SEO, unless you have other specific requirements. In either event, every new pages URL matters, so set them properly.
  9. Avoiding Duplicate Pages – If not set up properly, your [home page] post, that post in its category and in its archive may look to search engine spiders like duplication. Duplication won’t necessarily kill you, but it can lessen the effectiveness of a search engine crawls. Do that, and you may just reduce crucial key word and phrase indexing.
  10. Return on Investment Tracking – Do you understand what’s actually happening as a result of your business blogging? Are you generating traffic? Are visitors engaging with your business brand or just bouncing? Are you capturing leads? Adding good traffic analytics is an important step. Understanding what they mean and how to use them becomes crucial to getting a return.
  11. Lead Capture – It’s one thing to get visitors there, but what are you doing to capture them? Giving anything away? And if so, what information are you gathering in exchange for that give?
  12. Training & Support – How much time do you have to understand all of the above? Are you keeping up with new feature possibilities or modifying those you do have? If something isn’t right, where do you go for help?
  13. And lot’s more we’ll add as we go…


WordPress Can Be Free, But It Requires You’re OK With Advertising

  We’re often asked how there can be a free version of WordPress without the support of advertising. The fact is, if WordPress is hosting your blog for free it has actually added advertising to cover that cost. And by the way, this shouldn’t be a surprise or a disappointment. Valuable software like WordPress shouldn’t be free. Particularly not if you have actual business requirements and certainly not when the folks at WordPress work so hard to make ‘publishing to the web’ so accessible for so many.

  To clarify and according to WordPress itself, “To support the service we may occasionally show Google text ads on your blog…” Matt Mullenweg, Founding Developer, adds that the advertising has enabled his team to offer an ever- improving software without charging for upgrades; however, he also adds there are enterprises that would never want the advertising. This is important particularly because WordPress cannot filter competitive advertising and that is because the ad- software is contextual. [Contextual meaning, the ad system scans the blog for keywords and returns ads based upon the keyword text it finds.] So, for example, if your free blog is based upon Real Estate or Architecture or Travel, etc. it’s likely you’re pulling competitive advertising on to your site/ blog.

  Now, this doesn’t leave one without a choice. For the business that wishes to manage WordPress on its’ own, they now offer an advertising opt- out for a monthly cost of about $30. Obviously you have choices with WordPress and we’re certainly here to offer comprehensive & affordable management services, including branded design, feature plugin, software update management and extensive ongoing education. If it interests, please don’t hesitate to get in touch.

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  Kinetic Knowledge is a WordPress Management Service offering build, design, search optimization, ongoing technology management & advancement, hosting, storage, security, blog marketing education, blog content options and more.