WordPress, The Top Website Software For Marketers
For those marketers considering their next website solution, WordPress outperforms all other content management systems! According to W3Techs Web Technology surveys WordPress boasts a 58.9% market share, literally blowing all other competitive website solutions away. And there are obvious reasons for why WordPress is so sought after by so many serious business marketers!
I. WordPress Is Portable
WordPress is completely portable, so its’ owner controls it!
What exactly do we mean by portable? It means that an owner can move her entire WordPress website to the next host at any time and without losing a thing. Not only do many website solutions trap users in their host environment, but even if they ever let a marketer go it’s unlikely there would be readily available support (general knowledge or host) outside that environment anyway. A trap? Yes, that is a trap!
Ultimately a SERIOUS marketer (are you?) wants to own & control her web presence to a degree possible. She wants to maintain the integrity of her websites’ past, current & future historic digital footprint and she wants to do it without ever having to look back!
II. WordPress Is Constantly Improving
Some website solutions offer some improvement, and many simply fail to advance at all. Yet the web, search engines, browsers, security requirements and consumer expectations continue to move forward at a rapid pace. Serious marketers must not only recognize what they are getting themselves into, but they should certainly strive to be in sync with all of the above. For this, WordPress leads! In fact, there are at least 3 major WordPress upgrade releases per year where users see new and/ or better features. There can also be bug fixes or security patches as often as every four months and not necessarily because of an emergency, so much as the software is always scrutinized & improved. WordPress never rests on its laurels!
Options & Features
With an enormous worldwide open source community of innovators, designers and developers ( that by the way base their livelihood on WordPress) there are new plugin apps, security patches, code fixes and website themes arriving at a constant pace. And while you may need help vetting what’s best for a given need, the point is there are virtually limitless options. Thousands of open source plugin applications means that anything from an elaborate gallery of project images, to an e-commerce storefront to a multi- website business network can be developed without ever having to build the core base software. And with unlimited choice in options for that unique brand, it should come as no surprise that WordPress is the most universally used website software in the world.
III. WordPress Is Incredibly Search Engine Friendly
While most solutions offer none, the SEO capabilities built into WordPress are without rival. Google’s own Matt Cutts acknowledged that WordPress carries about 80% of the tools needed to be search engine friendly and competitive. In addition to that native ability, there are also easy to use, highly effective SEO plugins to use that take all of the stress out of creating good on- page SEO. Let’s not be naive, being visible also depends on the level of competition, but what is on- page can be half the competitive SEO battle.
IV. WordPress Is Affordable
WordPress is extremely affordable. In fact, its’ use can be free! However, to use the customize- friendly WordPress.org one will need (minimum) to purchase a domain name and a hosting package. If there is a need for sophisticated customization that’s likely going to cost as well. Looking for something simple with all the basics, than WordPress.com can be the fix! It provides free hosting and a domain name, but the downside is its’ one small part of a larger installation of other free sites and the URL will be a sub-domain of WordPress.com (i.e. mybusiness.wordpress.com). What’s more, there is a retained right to run 3rd party advertising and there can be limited customization available.
Serious businesses choose WordPress.org, where there are thousands of solutions for any need and all typically available at a very low cost. Versus the cost of building a custom hand-coded website, WordPress.org is literally cheap. And with constant updates and advancements (assuming they are managed), it will never be obsolete!
V. Even More On WordPress
These are just a handful of the seemingly countless benefits that highlight why WordPress is the best website software for marketers. At Kinetic Knowledge we are there for you every step of the way when it comes to WordPress, specialized WordPress Host & Management Services and all of your digital marketing needs.