WordPress, The Top Website Software For Marketers

Not only is WordPress affordable, but it is also user friendly, constantly improved upon and portable. Here we will explain these reasons why WordPress is the best website software for marketers | Kinetic Knowlege Monmouth County NJ

For those marketers considering their next website solution, WordPress outperforms all other content management systems! According to W3Techs Web Technology surveys WordPress boasts a 58.9% market share, literally blowing all other competitive website solutions away.  And there are obvious reasons for why WordPress is so sought after by so many serious business marketers!

I. WordPress Is Portable

WordPress is completely portable, so its’ owner controls it!

What exactly do we mean by portable? It means that an owner can move her entire WordPress website to the next host at any time and without losing a thing. Not only do many website solutions trap users in their host environment, but even if they ever let a marketer go it’s unlikely there would be readily available support (general knowledge or host) outside that environment anyway. A trap? Yes, that is a trap!

Ultimately a SERIOUS marketer (are you?) wants to own & control her web presence to a degree possible. She wants to maintain the integrity of her websites’ past, current & future historic digital footprint and she wants to do it without ever having to look back!

II. WordPress Is Constantly Improving

Core Software

Some website solutions offer some improvement, and many simply fail to advance at all. Yet the web, search engines, browsers, security requirements and consumer expectations continue to move forward at a rapid pace. Serious marketers must not only recognize what they are getting themselves into, but they should certainly strive to be in sync with all of the above. For this, WordPress leads! In fact, there are at least 3 major WordPress upgrade releases per year where users see new and/ or better features. There can also be bug fixes or security patches as often as every four months and not necessarily because of an emergency, so much as the software is always scrutinized & improved. WordPress never rests on its laurels!

Options & Features

With an enormous worldwide open source community of innovators, designers and developers ( that by the way base their livelihood on WordPress) there are new plugin apps, security patches, code fixes and website themes arriving at a constant pace. And while you may need help vetting what’s best for a given need, the point is there are virtually limitless options. Thousands of open source plugin applications means that anything from an elaborate gallery of project images, to an e-commerce storefront to a multi- website business network can be developed without ever having to build the core base software. And with unlimited choice in options for that unique brand, it should come as no surprise that WordPress is the most universally used website software in the world. 

III. WordPress Is Incredibly Search Engine Friendly

While most solutions offer none, the SEO capabilities built into WordPress are without rival. Google’s own Matt Cutts acknowledged that WordPress carries about 80% of the tools needed to be search engine friendly and competitive. In addition to that native ability, there are also easy to use, highly effective SEO plugins to use that take all of the stress out of creating good on- page SEO. Let’s not be naive, being visible also depends on the level of competition, but what is on- page can be half the competitive SEO battle

IV. WordPress Is Affordable

WordPress is extremely affordable. In fact, its’ use can be free! However, to use the customize- friendly WordPress.org one will need (minimum) to purchase a domain name and a hosting package. If there is a need for sophisticated customization that’s likely going to cost as well. Looking for something simple with all the basics, than WordPress.com can be the fix! It provides free hosting and a domain name, but the downside is its’ one small part of a larger installation of other free sites and the URL will be a sub-domain of WordPress.com (i.e. mybusiness.wordpress.com). What’s more, there is a retained right to run 3rd party advertising and there can be limited customization available.  

Serious businesses choose WordPress.org, where there are thousands of solutions for any need and all typically available at a very low cost. Versus the cost of building a custom hand-coded website, WordPress.org is literally cheap. And with constant updates and advancements (assuming they are managed), it will never be obsolete!

V. Even More On WordPress

These are just a handful of the seemingly countless benefits that highlight why WordPress is the best website software for marketers. At Kinetic Knowledge we are there for you every step of the way when it comes to WordPress, specialized WordPress Host & Management Services and all of your digital marketing needs.   

Wordpress-web-design-njOnce regarded as just a tool for bloggers, WordPress has quickly become the Content Management System (CMS) of choice not just for bloggers, but for web designers and businesses of all sizes. It is literally used by millions of people around the world and you’ll soon realize why.

WordPress is famous for its user-friendly management system which allows for unlimited amounts of content, but the software is flexible enough to accommodate seemingly infinite design possibilities, advanced technology features, responsive designs, necessary SEO features, e-commerce platforms and much, much more.

WordPress is proven software trusted by large companies, small businesses and millions of web site owners. Below are the top 5 reasons why Kinetic Knowledge in NJ uses WordPress for all of our web design projects:

  1. It is the most universally used website software in the world!
  2. It is supported by a massive open source community of talented developers & designers
  3. It is EASY for our clients to learn to use and affords them the flexibility of making changes to their website without having to wait or incur additional charges
  4. It is completely customizable
  5. Because Google’s own Matt Cutts acknowledges “(WordPress) may take care of 80% of the SEO mechanics”, meaning (short content activity) website’s built in WordPress are much more search engine friendly!

Kinetic Knowledge is a leading custom WordPress website design firm based in Monmouth County, NJ with experience in its design, SEO, social integration, cooperation, hosting, education and service management.

It just makes sense from every angle to power your website with WordPress. If you would like to learn more about getting a new WordPress website or redesigning your existing website in the WordPress platform, give us a call at 732-722-5915.

Read more about why WordPress is important for your business.

Check out our YouTube channel for WordPress tutorials and tips.

The digital marketing landscape can be a confusing one for business owners. Beyond trying to find a reputable website design company – most small business owners need assistance creating a blueprint for Search Engine Optimization.

The tricky part is that many website companies do not double as SEO companies. So that means businesses need to seek out a design firm as well as an SEO firm. Kinetic Knowledge in NJ is different. We are a full service NJ website design company in Monmouth County offering SEO services as well. We work with businesses throughout the country.

We have a close-knit team of professionals who will work with you, one-on-one, to help you with your design and digital marketing needs. Whether you need graphic design services, a new WordPress website, content, SEO help, social media marketing or more…we offer everything in-house so you don’t have to shop around.

One of the differences you’ll find working with our NJ website design company is that we truly care. That’s something you’ll find repeated in many of the testimonials we’ve received from clients that do business with us.   Helping businesses achieve success and making them look good online is our job. To that end, we understand that budgeting for website design and SEO services can be a challenge. However, it’s an investment business owners need to make for the growth of their company. To help, we have created different packages of service offerings that can fit into almost any budget.

Website Design | Kinetic Knowledge in NJ

Having a fully custom website designed for your business can be expensive. We can create an excellent looking WordPress website for your business, customized with your logo, photos, etc, with our flexible WordPress theme options. Our themes offer a variety of proven layouts with flexibility for color scheme, navigational elements, images, titles, fonts, graphic features and 3rd party integrations customized to your liking. Our themes are also mobile websites, crucial for the serious marketer! And regardless of custom or theme, Kinetic Knowledge clients always own their website!

SEO Services | Kinetic Knowledge in NJ

Once you have a website, you need to plan out an ongoing strategy to get people to your website. If you build it, they won’t come, unless you have an effective SEO strategy in place. We can help with that too. Our NJ firm provides SEO services that can include keyword research, content development, social media sharing, blogging, press releases, directory listings and more.

Our SEO services are tailored to your needs. There is no one-size-fits-all package.

Contact Kinetic Knowledge in NJ to get a complimentary consultation on our SEO services, website design, graphic design, social media marketing and more.

Call us at 732 722 5915 or email support@kineticknowledge.com

About Kinetic Knowledge
Based in Monmouth County, NJ, Kinetic Knowledge is a full service digital marketing firm offering website design, SEO, social media, graphic design, e-commerce and custom app solutions.

Visit us online at www.kineticknowledge.com


Recently I saw a relatively high profile social networking consultant recommend his audience use a super cheap host service, with unlimited bandwidth and a free one click WordPress install.

He spoke nothing of the potential pitfalls, probably had no idea himself… BUT I felt we should write something on the subject here for those considering that kind of a service.

Forgive me, this may concern you!

Define Shared Hosting

For the layperson, shared hosting is where the host serves multiple sites from a single Web server. Although shared hosting is a less expensive way for a business to create a web presence, it’s typically priced based upon the bet you won’t use much in the way of server resources. If you’ve chosen cut throat pricing to host your business site, it’s  likely you’ve chosen shared hosting!

If Hosting Sounds Too Good To Be True, It Is!

What shared hosting also means, is you are on a server full of other random sites AND you are potentially at the mercy of all the other sites activity. Shared hosting is usually not sufficient for any one site with potentially high traffic spikes.

You’ve spent time and energy to build products services and a brand, but when you [or anyone else on your server, for that matter] get a popular moment are you prepared? For example, say Digg.com points to your site one day and there’s a traffic surge. With shared hosting, there’s a good chance you’ll go down before you ever benefit from that surge. And if so, what of the reward for all your hard work?

If your site grows in popularity, are there even options to optimize your server for additional traffic? If so, you either pay up or you probably need to move… having learned a hard lesson! Here’s the next one: what is the cost to transfer your site and content seamlessly? Have you thought any about the retention of your data, images and video files? How about your back links? Your subscribers? Search indexing? How much will it cost to get someone experienced enough to successfully transfer all you have accumulated and want to protect?

Hosting with a FREE WordPress Install?

What does a one click install mean anyway? Does it even address WordPress updates, or that the software quickly becomes problematic if you’re not updating it? If a major security release ever came along, will they tell you? Are they responsible? And if so, are you waiting until the installer decides to update… rather than right away?

Do you have any custom design? Any custom configuration? Certainly you have custom Search Engine Optimization? How about plugins? Are you using or embedding any 3rd party software? Analytics maybe? Cool widgets, maybe the weather? And what if all those fun features begin to hog resources; will your shared host simply shut you down with no explanation. Got a question about modifying something or adding a new feature? Either plan on lots of research in the WP support forums, assuming someone there has even dealt with your problem before. And folks, our CTO used to manage those forums! He’ll be the first to tell you  the volume is such, dozens of questions go unanswered. What would you expect when the forums are volunteer?

What Serious Business People Do?

So, what’s an incident really going to cost you? $150 $250? How about the next? Experienced and trusted WP developers aren’t cheap. Just because WP is open source, free to download and install, doesn’t mean it isn’t a complicated piece of software that requires various web technology disciplines to fix, customize or optimize.

And as for unlimited bandwidth, has that been defined? Know that if your server can’t handle peak traffic then having it is probably useless. Need immediate service? Good luck!

Folks, ultimately with shared hosting you may need to be realistic about potential down time, limitations on service, the possibility of things breaking and additional costs.

What do serious business people do? They get a dedicated Web server, either in- house or out with a managed service… maybe like ours. With us, there’s not only realtime customer service platform with human interaction, but complete WordPress care & updating. Throw in server optimization, technology advancement, storage, security, online marketing education,… and you’ve got our standard comprehensive services package!