Sure You Do NOT Need WordPress?

NOT Need WordPress Some time ago we wrote about the Top reasons this website software is so important for the serious business!’ Soon thereafter a business associate called to say,
“If you really want to give folks some ideas, write about what they’re missing when they do NOT use WordPress.” She had a great point and so here are the: 

Top 5 Reasons A Business May NOT


1. Do NOT Need Advancement – You do not appreciate advancement in your website’s code, all the while knowing the web, browsers, search engines, hacks, and information-seeking consumers are moving forward with or without you.

2. Do NOT NEED Ownership – You do not wish to own or control your website, online brand, and (what is) ground zero for where prospective buyers become leads. Rather you will place it all in an environment offered by those whose goal is to use your presence for their own endeavors. 

3. Do NOT Need Better SEO – You do not want all the search- engine friendly tools necessary to build competitive content, not to mention those added as the software rapidly advances or those endless plugin application options solely designed for WordPress. 

4. Do NOT Need Content – You do not appreciate simple content creation, nor endless plugin application options solely designed for WordPress.

5. Do NOT Need The Most Design Options Possible – You do not appreciate the unlimited design-ready theme option reality of WordPress. 

And while this post pokes some fun, there’s a great deal of truth to the advantages of WordPress for business. Kinetic Knowledge is a specialized WordPress Designer, Developer, Webmaster, Host, And Managed Support Service 🙂 

Simple Hidden Page on WordPress | WordPress Development

wordpress hidden page There may be times when you want to create a hidden page on your WordPress website; one that won’t be included in your main navigation. For example, maybe you are sending out direct mail with a special promotional offer. You want the recipients of the direct mail to be able to go to a special page on your website to claim that offer or get more information, but you don’t want all random visitors to your website to be able to claim the offer.

In this case, you can create a page on your website that is not in navigation so it can only be accessed by the public if they know the URL (example: To ensure exclusive access, only for those you invite, you want to create a ‘hidden’ page. This is very simple to do and actually involves fewer steps than it takes to add a new page to your main navigation.

Here’s how to do it:

  1. Log in to your WordPress website and access your dashboard.
  2. Under pages, select ‘add new’.
  3. Create your new page, complete with title, content, images, and lead capture forms (if you are using any).
    Be sure to edit the permalink (directly under the page title) to be an exact match of the URL you may include in your marketing materials.
  4. Once you have finalized your page, hit ‘publish’ in the upper right-hand corner.
  5. To access this page, users will need to enter the exact URL address you specified for the page. For that reason, you may want to keep it short and sweet. You can access this page at any time by going to your dashboard and selecting ‘all pages.’
wordpress services | hidden pages

Be sure to edit the permalink to match your marketing materials.


Learn more about using WordPress websites for business.

About Kinetic Knowledge NJ Digital Marketing Services 

Based in Monmouth County NJ, Kinetic Knowledge is a full service digital marketing firm offering SEO, website design, social media, graphic design, e-commerce, content marketing, video editing and more.

Contact us here or give us a call to learn more at 732-722-5915.

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WordPress Webmaster Host Services For or, Which One Does Your Business Need?


Someone tells someone else,You should use WordPress! because it’s the best solution for a business marketer. What is routinely confused by end-users is not only that there are two versions, but what the difference between and actually is. Typically they had no idea what exactly there is … and why would they?

By Googling “WordPress” one will return both and in their top results. So one must wonder, is it the same thing OR are there important differences my company should understand?

Define is free open-source website software that anyone can download and install on their web server. It’s mostly because serious marketers will inevitably want or need customization in design, development, and ongoing support. There is no standard paid support for hosting services inherent to the .org site. It is maintained by the WordPress open source community, with a very organized talented group of “core contributors” who decide what makes the cut for new updates; when to release updates & upgrades, etc. It’s fairly meritocratic in that no one is paid to do the management or development. In fact, hundreds of volunteers contribute code, offer free support in forums, produce themes, and add-on plugin applications. It is the SaaS (e.g. Software as a Service) model, and most of a developer’s day job includes managing and customizing WordPress for the commercial world.

Be assured: ‘the power of many’ is at work here! There is a common interest in the core software being ‘best in class’ for business owners who need a great website. ‘Open source’ software, managed to the degree is, has proven to be the best option for those interested in controlling their assets and their brand. Skeptical? Consider that having world-class open-source website software affords many a great opportunity to develop compatible plugin application and theme options. For instance, the no. 1 e-commerce application in the world (Woo Commerce) is a plugin application for WordPress. 

Define does offer a free version of their website product. It was originally a basic blog with a URL (i.e., albeit it has also evolved over the years to a full-fledged website solution. Free usually means some compromise, for instance, some limitations in terms of what can and cannot be customized. Advertising running on those website pages is standard as well. The platform is offered by a company (i.e. Automattic Inc.) started by one of the original developers of the WordPress open source project. Automattic is a business; they charge for additional services and extended support. They also employ some server-level customization to accommodate the fact they have 76.5 million users running websites spread out over 1000’s of servers across the world. They can offer some services and they develop their own custom features; however, at its core, .com is still running the same software that is freely available for download from


Kinetic Knowledge Services WordPress


Here at Kinetic, we use the open-source software to build and also webmaster host & manage many client websites. We manage our own servers, tuned specifically for software in order to maximize performance and the visitor experience of our clients. We can support virtually any client need with a seasoned/security and performance vetted application from the community.

Ultimately what this all means is that yes, you can get a free website at If using a subdomain URL ( and other business advertising on your website is OK. Or you can download software. In this case, it does not necessarily mean you have a free website unless you are fully capable of all that it entails; however, using can not only reduce cost, but it places its’ user in control as the owner! Kinetic Knowledge can help with the heavy lifting, leaving you to focus on your core business.

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