Search engines identify and then rank content based upon a couple hundred signals, whose weight apparently change quite often. Years of experience shows that useful content is as important a signal as any! Per Matt Cutts (formerly) of the Google Search Quality team, “WordPress takes care of 80-90% of SEO mechanics.” He meant that content presented in a WordPress website is easy for Google algorithms to understand.
WordPress is better for designing websites because it is not only suited for an ease of content creation by the average person (no tech’ skill necessary), but for the resulting markup that supports how the Google machine crawls & consumes it! What Cutts was acknowledging was that with a greater ease for crawling deep into pages the more likely it is to index various keywords … leading to better overall visibility & SEO.
Assuming the WordPress website and its’ content is managed properly, it remains a competitive advantage in a web environment that never stops evolving.
WordPress Page SEO Tips
WordPress makes easy to use tools readily available for what follows:
Page URL or its’ Permalink should include target keywords
Page Title, use of keywords in a page’s title (public facing)
Meta Titles, use of keywords in a page’s meta title (in the page code)
Meta Descriptions, use keywords in this excerpt summary (in the page code) in the hope it is consumed as snippet description we all see per result in search result pages to better lure a searchers interest
Copy Headers, use of keywords for transitions in a page copy in order to add emphasis
Anchor Text Links, a link laid in text to other pages or posts with depth for that linked text (often made obvious by bold, color and or underline)
Image Alt Tags, use of keyword tags in page images (in image code)
And for those business owners that lack time or interest, we design & develop websites and pages for serious business owner all over North America. Interested, please get in touch!
There Are Two Versions of WordPress, Which One Does My Business Need?
Someone tells someone else, “You should use WordPress!” and what is routinely confused by end users is not only that there are two versions, but what the difference between WordPress.com and WordPress.org actually is. Typically they had no idea what exactly there is … and why would they? By Googling “WordPress” one will return both WordPress.com and WordPress.org in their top results … and so, is it the same thing OR are there huge differences?
WordPress.org is a free, open source website software that anyone can download and install on their web server. It’s mostly because serious marketers will inevitably want or need customization in design, development and ongoing support. There is no standard paid support for hosting services inherent to the .org site. It is maintained by the WordPress open source community, with a very organized talented group of “core contributors” who decide what makes the cut for new updates; when to release updates & upgrades, etc. It’s fairly meritocratic in that no one is paid to do the management or development. In fact, hundreds of volunteers contribute code, offer free support in forums, produce themes and add-on plugin applications. It is the SaaS (e.g. Software as a Service) model, and most of a developer’s day job includes managing and customizing WordPress in the commercial world, but at the end of the day upkeep of the core software is an all volunteer effort that serves the means of everyone involved.
Be assured: ‘the power of many’ is at work here, all with the common interest of the core software being ‘best in class’ anywhere for those who may need it. ‘Open source’ software, managed to the degree WordPress.org is, has proven to be a best option for those interested in controlling their tools and/ or their brands.
And to confront any skepticism: having world class open source (core) software affords great opportunity for many to develop (paid for) plugin application and theme design options for the software. For instance, the no. 1 e- commerce application in the world (Woo Commerce) is a plugin application for WordPress.
WordPress.com does offer a free version of their website product. It was originally a basic blog with a wordpress.com URL (i.e. biz.wordpress.com), albeit it has also evolved over the years to a full- fledged website solution. Free usually means some compromise, for instance some limitation in terms of what can and cannot be customized. Advertising running on those website pages is standard as well. The platform is offered by a company (Automattic Inc.) started by one of the original developers of the WordPress open source project. Automattic is a business; they charge for additional services and extended support. They also employ some server level customization to accommodate the fact they have 76.5 million users running websites spread out over 1000’s of servers across the world. They can offer some services and they develop their own custom features; however, at it’s core, .com is still running the same software that is freely available for download from WordpPress.org. It, again, is just not open to do anything you may want. Employees of ‘Automattic’ do even contribute code back to the WordPress.org project as “core contributors”, most having done so long before Automattic was ever formed.
Kinetic Knowledge Advocates And Serves WordPress
Here at Kinetic, we use the open source WordPress.org software to build and also webmaster host & manage our client websites. We manage our own servers, tuned specifically for WordPress.org software in order to maximize performance and the visitor experience of our clients. We can deploy custom functions or code to provide features specific to a clients need or, better yet, research a seasoned/ vetted (for security and performance) application from the community to serve the need.
Note: the trademark for WordPress was transferred to the WordPress Foundation, which can confuse the situation a little more. WordPress.com, the ‘Automattic’ business entity, was grandfathered in that transfer; however, no other business or website can use the trademark of WordPress legally in their business name, logo or URL. Only non-profit sites meant to promote the open source project and it’s endeavors.
Ultimately what this all means is that yes, you can get a free website at WordPress.com – with a subdomain URL of example.wordpress.com or begin paying for custom services beyond that. Or you or can download WordPress, the software for free from WordPress.org. In this latter case it does not necessarily mean you have a free website for your business. Not unless you are fully capable with websites and hosting, updates support, customization & design. These will all cost money, regardless of the underlying platform. Using an open-source project such as WordPress.org for a website can not only reduce or eliminate development cost, as a part of the equation, but it places its’ user in control as owner! In this case a business can affordably focus its investment on the things that ultimately help grow the business. This is what Kinetic Knowledge focuses on, it is our ongoing goal. Let the platform to get out of the way; let us do the heavy lifting, leaving you to focus on your core business.
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With websites what a business uses not only matters, but determines how much control they will truly have! A business does not ever want to be trapped and that is a typical scenario with proprietary website and free solutions. It’s why it’s important to understand what WordPress can offer a business. Certainly knowing there are cost effective solutions for any application or design element is a relief; how about endless options for support and an ability to build web footprint references, links and citations without any interference! No business should be held hostage, which is why it helps to understand WordPress!
The WordPress Options
For business owners we think it’s incredibly relevant to understand the above, so this post breaks down how WordPress works and is supported. To begin it’s best to know the WordPress use options, which include:
1) Create a free website or blog via WordPress.com, which offers free hosting only if you use a subdomain URL of WordPress ( i.e. http://www.YOUR_NAME.wordpress.com )
2) Download WordPress.org software and host a user owned & controlled website via any user owned domain ( i.e. http://www.YOUR_NAME.com )
3) Hire an independent programmer to set it all up for you OR
Context for how WordPress and its’ open source community of programmers work together to provide what is the leading solution for business websites worldwide. In fact over 60 million and 27% of the entire worldwide web choose WordPress based upon what follows!
How WordPress Open Source Software Works
Officially there are two versions of WordPress software, each mentioned above. WordPress is managed by a core development team of experienced individuals and it is also supported by a committed international community of independent ‘open source’ programmers & designers. The core development team manages software updates, which include feature improvement as well as any potential code vulnerability. The ‘open source community’ backs them up with immediate knowledge and support for improvements and bug fixes as well as an elaborate choice for plugin applications or design frameworks (themes, templates). The plugin applications or design frameworks are mostly paid- for solutions, understandably so considering pay supports the incentive to participate at a level of quality the discerning business requires. Simply put, there is no other solution with the depth of support and the no. of design & application options. Website and web footprint ownership makes WordPress the undeniable world leader for business.
Open Source Software Defined
Open Source Software could be summarized as software that harnesses the collective knowledge & experience of many in order to support its’ ongoing advancement. Specifically, software source code is made available by someone (in the case of WordPress via a copyright license) that permits collaborative use, change, improvement and even modified redistribution. Many believe it’s the best way to manage software development because of how (assuming the support environment is committed) the ‘power of many’ can collaborate to enable rapid fixes, improvements and fine tuning.
By no means should we write off proprietary software because there are potential pitfalls! For instance, lots of people contributing to software code doesn’t necessarily guarantee a good thing. Like anything, without a hierarchy and good management things will go wrong. No one pays the ‘open source community’ to participate with WordPress; however, the core development team does manage what ultimately is and is not used. They are paid, likely, from what WordPress.com generates in upsell option’ revenue. In fact, studies have shown that open-source software has a higher, quicker flaw discovery turn around than proprietary. And let’s face it, even Microsoft has had their issues.
Why Do Developers, Programmers and Designers Participate With Open Source WordPress?
Why would so many great programmers and designers participate in something like the advancement of WordPress? Or to be specific, WordPress.org.
From the core development team you have WordPress software code, which is managed and advanced via use in the WordPress.com environment. From that experience WordPress.org sees regular upgrades to its’ code. Simultaneously the ‘open source community’ produces paid- for themes [framework designs] and plugin applications for virtually any imaginable need. It’s the opportunity to sell these solutions to WordPress.org users that offers them an incentive to participate in bug fixes, random advancement challenges and/ or in defense against the random hack. The core team allows the ‘open source community’ to see what is coming down the pike update- wise. The community is then both encouraged to offer input and it gains insight for how to update their various themes and plugins.
Again, WordPress software is the core team’s full time paid job; whereas, the open source community of talented independent programmers & designers offer both support and paid- for theme designs and plugin applications. They do it part for the love of WordPress, part because their work may serve as recognition for a unique programming skill and part because it affords them an opportunity to be on the leading edge of paid- for WordPress solutions. Other words, it’s virtually free advertising and/or they do it to sell things in what has become a huge managed WordPress marketplace! Imagine it: build something great, form a successful business to sell it in a thriving marketplace and do it all without the need to borrow money.
WordPress Website Business Requirements And Support
As a business it’s important to understand all of the above. It’s also relevant to know that where there was once a lack of formal (open source) theme or plugin evaluation there is now! We recommend evaluating any WordPress theme or plugin in Theme Forestwhere there are public reviews, Q & A forums, ‘update timeliness information’ and visibility for how supportive the developers truly are. To demonstrate, consider this early on business scenario and how it should NEVER be a concern thanks to Theme Forest:
“I’m not familiar with what the protocol is for these matters but…many WP users have installed themes by XYZ. She has stopped updating her themes and her former website is down. I have tried contacting her w/o success. I was wondering whether protocol permits another theme developer to support the thousands of WP users who have these wonderful themes. Many of us hope they won’t be abandoned.”
Let’s face that it can be a miserably frustrating experience when something breaks or doesn’t jibe… and it happens with any software! Business people are often too busy to keep up with the development of software, not to mention vetting a developers’ reliability. In the long run it can pay to have experienced WordPress Webmaster Support and we’ve been providing it for 15 years now. And by the way, serious companies like CNN and Dow Jones deploy WordPress… and they hire good help.
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Creative WordPress Website Effects Help Distinguish Brands
New modern mobile ( WordPress ) website effects, including video roll / rotating gifs, drop shadow headers, scrolling parallax images, full to boxed width displays and various others can go a long way towards impressing the average visitor and distinguishing your brand from the competition.
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