wordpress experts monmouth county nj

Why Is It Important For A Business To Understand WordPress?

What your business uses for its website will determine how much control you actually have not only now, but in the future! It’s why it helps to understand what WordPress is and what advantages it can offer your business. A business doesn’t ever want to be trapped, yet this is the typical scenario with most website solutions. So why not start with ownership? With WordPress you can own your website, not to mention host it just about anywhere. Knowing there are already cost-effective plugin solutions for any application that a business could ever need is a big relief; how about endless options for design, support, and an ability to build a web footprint of references, links, and citations without any end or interference!

No business should be held hostage, which is exactly why it is important to understand the democratic nature of WordPress!

The WordPress Options For Business

Let’s look at how WordPress works and how it is supported. To begin, it’s important to know the WordPress use options which include:

  1. Create a free website at WordPress.com, which can offer free hosting. The understanding being that for free you are willing to have a subdomain URL of WordPress (i.e. YOURNAME.wordpress.com) and advertising run through your pages; 
  2. Download WordPress.org software and host a user-owned & controlled website, including on a user chosen domain ( i.e. YOURNAME.com);
  3. Set it up, design and manage it all yourself (both options above) OR 
  4. Hire a comprehensive WordPress setup, maintain and manage updates host support serviceincluding for design and/or ongoing support.


This video offers context for understanding how the WordPress open source community of programmers work together in ways that empower the business. In fact, over 36% of the entire worldwide web choose WordPress based upon what follows!

How WordPress Open Source Software Works

Officially there are two versions of WordPress software, each mentioned above. WordPress is managed by a core development team of experienced individuals and it is also supported by a committed international community of independent ‘open source’ programmers & designers. The core development team manages software updates, which include feature improvement as well as any potential code vulnerability. The ‘open source community’ backs them up with immediate knowledge and support for improvements and bug fixes as well as an elaborate choice for plugin applications or design frameworks (themes, templates). The plugin applications or design frameworks are mostly paid- for solutions, understandably so considering pay supports the incentive to participate at a level of quality the discerning business requires. Simply put, there is no other solution with the depth of support and the no. of design & application options. Website and web footprint ownership makes WordPress the undeniable world leader for business. 

Open Source Software, Defined

Open Source Software could be summarized as software that harnesses the collective knowledge & experience of many in order to support its’ ongoing advance
ment. Specifically, software source code is made available by someone (in the case of WordPress via a copyright license) that permits collaborative use, change, improvement, and even modified redistribution. Many believe it’s the best way to manage software development because of how (assuming the support environment is committed) the ‘power of many’ can collaborate to enable rapid fixes, improvements, and fine-tuning.

By no means should we write off proprietary software because there are potential pitfalls! For instance, lots of people contributing to software code doesn’t necessarily guarantee a good thing. Like anything, without good management things will go wrong. No one pays the ‘open source community’ to participate with WordPress; however, the core development team does manage what ultimately is and is not used. They are paid, likely, from what WordPress.com generates in revenue. In fact, studies have shown that open-source software has a higher, quicker flaw discovery turn around than proprietary. And let’s face it, even Microsoft has had their issues.

Why Do Developers Participate With Open Source WordPress?

Why would so many great programmers and designers participate in something like the advancement of WordPress? Or to be specific, WordPress.org. 

From the core-team, you get software code, which is managed and advanced in the WordPress.com environment. From that experience, WordPress.org sees regular upgrades to its’ code. Simultaneously, the ‘open source community’ produces paid-for theme options and plugin applications for virtually any imaginable need. It’s the opportunity to sell these solutions to WordPress.org users that offer them an incentive to participate in bug fixes, random advancement challenges, and/or in defense against the random hack. The core team allows the ‘open source community’ to see what is coming down the pike update- wise. The community is then both encouraged to offer input and it gains insight for how to update their various themes and plugins.

Again, WordPress software is the core team’s full time paid job; whereas, the open-source community of talented independent programmers & designers offer both support and paid- for theme designs and plugin applications. They do it, part, for the love of WordPress; part because it serves as recognition for unique programming skill and part because it affords them an opportunity to be on the leading edge of paid-for WordPress solutions. It’s virtually free advertising and/or they do it to sell things in what has become a huge managed WordPress marketplace! Imagine it: build something great, form a successful business to sell it in a thriving marketplace, and do it all without the need to borrow money. 

WordPress Website Business Requirements And Support

Understanding How WordPress Works | Kinetic Knowledge

As a business, it’s important to understand all of the above. It’s also relevant to know that where there was once a lack of formal (open source) theme or plugin evaluation there is now! We recommend evaluating any WordPress theme or plugin in Theme Forest where there are public reviews, Q & A forums, ‘update timeliness information’, and visibility for how supportive the developers truly are. To demonstrate, consider this scenario early on and how it should NEVER be a concern thanks to Theme Forest:

“I’m not familiar with what the protocol is for these matters but…many WP users have installed themes by XYZ. She has stopped updating her themes and her former website is down. I have tried contacting her w/o success. I was wondering whether protocol permits another theme developer to support the thousands of WP users who have these wonderful themes. Many of us hope they won’t be abandoned.”

Let’s face that it can be a miserably frustrating experience when something breaks or doesn’t jibe… and it happens with any software! Business people are often too busy to keep up with the development of software, not to mention vetting a developers’ reliability. In the long run, it can pay to have experienced WordPress Webmaster Support and we’ve been providing it for 17 years now. And by the way, serious companies like CNN and Dow Jones deploy WordPress… and they hire good help.


At Kinetic Knowledge, we are a local SEO expert and have helped hundreds of local businesses around NJ increase traffic, visibility, and leads through our Fundamental SEO services. We even offer packages for custom website design. Find out how we can help with WordPress and other marketing necessities by contacting us today!

Sure You Do NOT Need WordPress?

NOT Need WordPress Some time ago we wrote about the Top reasons this website software is so important for the serious business!’ Soon thereafter a business associate called to say,
“If you really want to give folks some ideas, write about what they’re missing when they do NOT use WordPress.” She had a great point and so here are the: 

Top 5 Reasons A Business May NOT


1. Do NOT Need Advancement – You do not appreciate advancement in your website’s code, all the while knowing the web, browsers, search engines, hacks, and information-seeking consumers are moving forward with or without you.

2. Do NOT NEED Ownership – You do not wish to own or control your website, online brand, and (what is) ground zero for where prospective buyers become leads. Rather you will place it all in an environment offered by those whose goal is to use your presence for their own endeavors. 

3. Do NOT Need Better SEO – You do not want all the search- engine friendly tools necessary to build competitive content, not to mention those added as the software rapidly advances or those endless plugin application options solely designed for WordPress. 

4. Do NOT Need Content – You do not appreciate simple content creation, nor endless plugin application options solely designed for WordPress.

5. Do NOT Need The Most Design Options Possible – You do not appreciate the unlimited design-ready theme option reality of WordPress. 

And while this post pokes some fun, there’s a great deal of truth to the advantages of WordPress for business. Kinetic Knowledge is a specialized WordPress Designer, Developer, Webmaster, Host, And Managed Support Service 🙂 


Simple Hidden Page on WordPress

wordpress hidden page There may be times when you want to create a hidden page on your WordPress website; one that won’t be included in your main navigation.

For example, you are sending out a direct mail with a special promotional offer on it. You want the recipients of the direct mail to be able to go to a special page on your website to claim that offer or get more information on it, but you don’t want all visitors to your website to claim the offer.

In that case, you can create a page on your website that can only be accessed by the public if they know the URL (example: www.johnswebsite.com/specialoffer)

To ensure exclusive access, you want to create a ‘hidden’ page. This is very simple to do and actually involves less steps than it takes to add a new page to your main navigation.

Here’s how to do it:

  1. Log in to your WordPress website and access your dashboard.
  2. Under pages, select ‘add new’.
  3. Create your new page, complete with title, content, images and lead capture forms (if you are using any).
    Be sure to edit the permalink (directly under the page title) to be an exact match of the URL you may include in your marketing materials.
  4. Once you have finalized your page, hit ‘publish’ in the upper right hand corner.
  5. To access this page, users will need to enter the exact URL address you specified for the page. For that reason, you may want to keep it short and sweet. You can access this page at any time by going to your dashboard and selecting ‘all pages.’
wordpress services | hidden pages

Be sure to edit the permalink to match your marketing materials.


Learn more about using WordPress websites for business.

About Kinetic Knowledge NJ Digital Marketing Services 

Based in Monmouth County NJ, Kinetic Knowledge is a full service digital marketing firm offering SEO, website design, social media, graphic design, e-commerce, content marketing, video editing and more.

Contact us here or give us a call to learn more at 732-722-5915.

Is WordPress FREE For Business Owners? 

NJ WordPress Developer Designer Management We’re often asked, “Is WordPress is FREE? “. The answer is yes WordPress software is not only FREE, but there are options. WordPress.com offers a FREE hosted solution, with forced advertising & pay- up options. Then there is WordPress.org, which is a FREE downloadable version of the software that must be hosted independently and customized. 

For what it’s worth, FREE pretty much always comes with compromise. In the case of WordPress.com, a user must accept various limitations. As the host, it dictates many things, including advertising the website’s user cannot influence or control. WordPress.com reserves the right to try and cover its’ cost, maybe even profit, from the use of its platform. And this shouldn’t be a surprise or a disappointment because valuable software can’t really be free. Certainly not if quality or reliability is required; certainly not when the folks who put WordPress out work so hard to make ‘publishing to the web’ with the best tool available so accessible for so many.

For the WordPress.org version of the software, there is a need to find one’s own theme for its design, hosting and updates management. This latter solution works best for most business owners because compromise is rarely ever acceptable, certainly not ownership, control or forced competitive advertising; in fact ownership (with its standard licensing agreement) and complete control is the way to go for any unique brand and that’s where WordPress.org becomes necessary! 

Advertising OR Control?


According to WordPress itself, “To support the [WordPress.com] service we may occasionally show ads…” – Matt Mullenweg. Founding Developer Matt Mullenweg adds that the advertising has enabled his team to offer an ever-improving software without charging for the upgrades; however, he also adds there are enterprises that would never want advertising. This is important to understand, particularly because the WordPress.com option WILL NOT FILTER competitive advertising. The ad- serving software it uses is contextual, meaning it scans for keywords and then returns advertisements targeting those same keywords. So, for example, if a free WordPress.com website based upon Real Estate in Kalamazoo goes live it’s likely going to be pulling locally competitive Real Estate advertisers.

WordPress.com offers the user a choice for advertising opt-out, for a monthly cost. Other compromises remain, including limited customization, applications, and control for the timing of updates. So if having complete control over one’s web presence and brand matters, it is only going to be possible with WordPress.org. 


WordPress Website Management 


Obviously there are choices with WordPress and we’re certainly here to offer comprehensive & affordable host plus updates management service, including branded custom development and design. Our clients own their WordPress website, including the choice of what theme and application plugin software they wish to use as well as timing for updates management, when necessary. If ownership and knowledgeable business support interests, please don’t hesitate to get in touch – we have been working with WordPress from the very beginning.


Kinetic Knowledge is a WordPress Host & Updates Management Service also offering website design, SEO, and more.