Managing WordPress Correctly?

WordPress Website Updates

 

On a regular basis business owners get in touch to ask about their WordPress website. Sometimes it’s a WordPress theme that was custom coded in order to meet a design requirement that is was never meant to support. Other times the website has been hacked by a nefarious 3rd party, BUT MOST often it is a WordPress website that was simply left without updates management. In this case the website is often 2, even 3, years behind in its required code updates and likely in trouble. If ‘WordPress updates management’ doesn’t sound familiar, better look into managing WordPress correctly ASAP because the updates are coming every month. 

The web: browsers, search engines and social networks all advance their code with updates. So how can any serious website solution not advance in sync? Folks, WordPress (including theme and application) advances and that’s an advantage … and it must be managed!    

 

Managing WordPress Construction Website

 

Websites are a core business asset that should be prepared to capture new business at any time! Sooner or later any valuable asset require resources, time and/ or even a little money. Let’s look at what challenges there may be when managing WordPress:

  1. WordPress Core Updates – WordPress releases updates quite regularly in order to advance features and also harden code against vulnerability. Updates must be managed. If there are custom design elements, plugin applications or any unique code modification than updates can require even more careful management.
  2. Theme & Plugin Updates – Like core WordPress, themes and plugin applications release updates that must be managed. Better not to do it, but if the theme or plugin has ever been modified be sure to manage them carefully. Updates will routinely break modifications, if not managed.
  3. Customization & Design – Any brand is going to need some design work. Just be sure design doesn’t undermine website code, or for instance, its’ ability to render based upon mobile responsive standards. This isn’t print folks; there’s nothing static about this so respect there is a stack of technology necessary to have something special on the web. 
  4. Content – It’s creation and updating should never end! It’s should be easily navigated; it’s got to be authoritative, useful and it should talk to search engines without undermining any value with humans. Creating content in WordPress has some learning curve, but it is ultimately simple. And website content must be managed! 
  5. HostingHosting is not simple! Like anything else, you get what you pay for. Be sure to understand the hosts ability to handle WordPress, its’ customer service obligations, amount of memory, storage, bandwidth and backup or assume there will surprises.
  6. Security – Servers get attacked; sites get hacked and business assets needs security. And security plugin applications update. 
  7. Load Times – Load times appeal to both search spiders and humans. If loads get too slow, competitive SEO suffers and humans get impatient potentially defeating the whole purpose of being there! Any combination of plugins or code modification can undermine loads, so management is key.
  8. Page URLs – New page or post URLs should to be set to support search engines, so build them properly.
  9. Avoiding Duplicate Pages – Duplication won’t necessarily kill a website, but it can lessen any positive gains when search engines come to crawl. Do it and risk reducing crucial page, keyword and key phrase indexing.
  10. Lead Capture – It’s one thing to have visitors, another to capture them as leads? What ‘calls to action’ exist to motivate a lead capture form fill. And does the related website contact form email notification reach inboxes? Often email hosts see website driven email as spoofing and block them, potentially negating good leads and new business, so triple check! 
  11. Support – And lot’s more, but consider how much time there is to understand all of the above? If not, WordPress management help is readily available – as about support today!

  

 

5 Reasons A Business May NOT Need WordPress?


Wordpress Security ManagementSome time ago we wrote about the Top Reasons WordPress is Important For Your Business!’ Soon thereafter a business associate called and said,
“If you really want to give folks some ideas, write about what they’re missing when they do not use WordPress.”He had a point and so here are ” Top 5 Reasons A Business May NOT Need WordPress ” :  

 
1. You do not appreciate rapid advancement of your website’s software, all the while knowing the web, browsers, search engines, hacks and information- seeking consumers are moving along with or without you. 

2. You do not wish to own or control your website, online brand and ground zero for where prospective buyers can get informed. Rather you will place it all in an environment offered by those whose goal is to use your for their own endeavors. 

3. You do not want all the search- engine friendly tools necessary to build competitive content, not to mention those added as the software rapidly advances.  

4. You do not appreciate simple content creation.

5. You do not appreciate the unlimited design- ready- theme or the anything- necessary- solution- plugin- application reality of WordPress. 

And while this post pokes some fun, there’s a great deal of truth to the advantages of WordPress for business. At Kinetic Knowledge we are biased: we are a specialized WordPress Designer, Developer, Webmaster, Host And Managed Support Service 🙂 

 

WordPress Supports SEO Mechanics!

WordPress Better For SEO MechanicsWordPress In- Page Search Engine Optimization 


Search engines identify and then rank content based upon a couple hundred ‘legendary signals’, apparently all weighted & change quite often. Years of experience shows that useful content is as important a signal as any! And WordPress software matters because it supports SEO! Per Matt Cutts (formerly) of the Google Search Quality team, “WordPress takes care of 80-90% of SEO mechanics.” Translated, he meant that the fundamentals of content easy for Google spiders to consume is provided with WordPress. 

Why WordPress?

WordPress is better for designing websites because it is not only suited for an ease of content creation and editing by humans, but for markup that supports search engine spider crawling & consumption! What Cutts was acknowledging was that with a greater ease for crawling deep into a website’s pages the more likely it is to index keywords … leading to better overall visibility & SEO.  Assuming  a WordPress website is hosted & managed properly, it remains a competitive advantage in a web environment that is always evolving.

 

WordPress Page SEO Tips

WordPress makes easy to use tools readily available for what follows:

    • Page URL or its’ Permalink should include target keywords 
    • Page Title, use of keywords in a page’s title (public facing) 
    • Meta Titles, use of keywords in a page’s meta title (in the page code)
    • Meta Descriptions, use keywords in this excerpt summary (in the page code) in the hope it is consumed as snippet description we all see per result in search result pages to better lure a searchers interest
    • Copy Headers, use of keywords for transitions in a page copy in order to add emphasis 
    • Anchor Text Links, a link laid in text to other pages or posts with depth for that linked text (often made obvious by bold, color and or underline)
    • Image Alt Tags, use of keyword tags in page images (in image code)

And for those business owners that lack time or interest, we custom build websites and pages and in many cases re- engineer WordPress website for business all over North America. Interested, please get in touch!

WordPress.com or WordPress.org – What Is The Difference?

WordPress Webmaster Host Services For BusinessThere Are Two Versions of WordPress

Someone tells someone else,You should use WordPress!and what is routinely confused by end users is not only that there are two versions, but the difference between WordPress.com and WordPress.org. Typically, they don’t know what exactly there is … and why would they? By Googling “WordPress” one will return both wordpress.com and wordpress.org in the top results … and so, what does it all mean? Is it the same thing OR are there huge differences?


WordPress.org

WordPress.org is a free, open source website software that anyone can download and install on their web server. It’s mostly because serious marketers will inevitably want or need customization in design, development and ongoing support. There is no standard paid support for hosting services inherent to the .org site. It is maintained by the WordPress open source community, with a handful of “core contributors” who decide what makes the cut for new updates; when to release updates & upgrades, etc. It’s fairly meritocratic in that no one is paid to do the management or development. In fact, hundreds of volunteers contribute code, offer free support in forums, produce themes and add-on plugin applications. It is the SaaS (e.g. Software as a Service) model, and most of a developer’s day job includes managing and customizing WordPress in the commercial world, but at the end of the day upkeep of the core software is an all volunteer effort that serves the means of everyone involved. Be certain: ‘the power of many’ is at work here, all with the common interest of that core software being the best available anywhere to those who may need it. ‘Open source’ software, managed to the degree WordPress.org is, has proven to be a best option for those interested in controlling their tools and/ or their brands. 


WordPress.com

WordPress.com does offer a free version of their website product. It was originally a basic blog with a wordpress.com URL (i.e. biz.wordpress.com), albeit it has also evolved over the years to a full- fledged website solution. Free usually means some compromise, for instance some limitation in terms of what can and cannot be customized.  Advertising run on pages is standard as well. It is offered by a company (Automattic Inc.) started by one of the original developers of the WordPress open source project. Automattic is a business; they charge for additional services and extended support. They also employ some server level customization to accommodate the fact they have 76.5 million users running websites spread out over 1000’s of servers across the world. They can offer some services and they develop their own custom features; however, at it’s core, .com is still running the same software that is freely available for download from WordpPress.org. It, again, is just not open to do anything you may want. Employees of ‘Automattic’ do even contribute code back to the WordPress.org project as “core contributors”, most having done so long before Automattic was ever formed.

 

Kinetic Knowledge

Here at Kinetic, we use the open source WordPress.org software to build and also webmaster host & manage our client websites. We manage our own servers, tuned specifically for WordPress.org software in order to maximize performance and the visitor experience of our clients. We can deploy custom functions or code to provide features specific to a clients need or, better yet, research a seasoned/ vetted (for security and performance) application from the community to serve the need.

Note: the trademark for WordPress was transferred to the WordPress Foundation, which can confuse the situation a little more. WordPress.com, the ‘Automattic’ business entity, was grandfathered in that transfer; however, no other business or website can use the trademark of WordPress legally in their business name, logo or URL. Only non-profit sites meant to promote the open source project and it’s endeavors. 

 

In Summary

Ultimately what this all means is that yes, you can get a free website at WordPress.com – with a subdomain URL of example.wordpress.com or begin paying for custom services beyond that. Or you or can download WordPress, the software for free from WordPress.org. In this latter case it does not necessarily mean you have a free website for your business. Not unless you are fully capable with websites and hosting, updates support, customization & design. These will all cost money, regardless of the underlying platform. Using an open-source project such as WordPress.org for a website can not only reduce or eliminate development cost, as a part of the equation, but it places its’ user in control as owner! In this case a business can affordably focus its investment on the things that ultimately help grow the business. This is what Kinetic Knowledge focuses on, it is our ongoing goal. Let the platform to get out of the way; let us do the heavy lifting, leaving you to focus on your core business.