Understanding WordPress For Business

With websites what a business uses not only matters, but determines how much control they will truly have! A business does not ever want to be trapped and that is a typical scenario with proprietary website and free solutions. It’s why it’s important to understand what WordPress can offer a business. Certainly knowing there are cost effective solutions for any application or design element is a relief; how about endless options for support and an ability to build web footprint references, links and citations without any interference! No business should be held hostage, which is why it helps to understand WordPress!

The WordPress Options

WordPress Services For BusinessFor business owners we think it’s incredibly relevant to understand the above, so this post breaks down how WordPress works and is supported. To begin it’s best to know the WordPress use options, which include:

1) Create a free website or blog via WordPress.com, which offers free hosting only if you use a subdomain URL of WordPress ( i.e. http://www.YOUR_NAME.wordpress.com )

2) Download WordPress.org software and host a user owned & controlled website via any user owned domain ( i.e. http://www.YOUR_NAME.com )

3) Hire an independent programmer to set it all up for you OR

4) Hire a comprehensive WordPress setup, manage, maintain and regular upgrades support or Webmaster Host serviceincluding for ongoing support.

 

Context for how WordPress and its’ open source community of programmers work together to provide what is the leading solution for business websites worldwide. In fact over 60 million and 27% of the entire worldwide web choose WordPress based upon what follows!

How WordPress Open Source Software Works

Officially there are two versions of WordPress software, each mentioned above. WordPress is managed by a core development team of experienced individuals and it is also supported by a committed international community of independent ‘open source’ programmers & designers. The core development team manages software updates, which include feature improvement as well as any potential code vulnerability. The ‘open source community’ backs them up with immediate knowledge and support for improvements and bug fixes as well as an elaborate choice for plugin applications or design frameworks (themes, templates). The plugin applications or design frameworks are mostly paid- for solutions, understandably so considering pay supports the incentive to participate at a level of quality the discerning business requires. Simply put, there is no other solution with the depth of support and the no. of design & application options. Website and web footprint ownership makes WordPress the undeniable world leader for business. 

Open Source Software Defined

Open Source Software could be summarized as software that harnesses the collective knowledge & experience of many in order to support its’ ongoing advancement. Specifically, software source code is made available by someone (in the case of WordPress via a copyright license) that permits collaborative use, change, improvement and even modified redistribution. Many believe it’s the best way to manage software development because of how (assuming the support environment is committed) the ‘power of many’ can collaborate to enable rapid fixes, improvements and fine tuning.

By no means should we write off proprietary software because there are potential pitfalls! For instance, lots of people contributing to software code doesn’t necessarily guarantee a good thing. Like anything, without a hierarchy and good management things will go wrong. No one pays the ‘open source community’ to participate with WordPress; however, the core development team does manage what ultimately is and is not used. They are paid, likely, from what WordPress.com generates in upsell option’ revenue. In fact, studies have shown that open-source software has a higher, quicker flaw discovery turn around than proprietary. And let’s face it, even Microsoft has had their issues.

how wordpress advances by kinetic knowledgeWhy Do Developers, Programmers and Designers Participate With Open Source WordPress?

Why would so many great programmers and designers participate in something like the advancement of WordPress? Or to be specific, WordPress.org. 

From the core development team you have WordPress software code, which is managed and advanced via use in the WordPress.com environment. From that experience WordPress.org sees regular upgrades to its’ code. Simultaneously the ‘open source community’ produces paid- for themes [framework designs] and plugin applications for virtually any imaginable need. It’s the opportunity to sell these solutions to WordPress.org users that offers them an incentive to participate in bug fixes, random advancement challenges and/ or in defense against the random hack. The core team allows the ‘open source community’ to see what is coming down the pike update- wise. The community is then both encouraged to offer input and it gains insight for how to update their various themes and plugins.

Again, WordPress software is the core team’s full time paid job; whereas, the open source community of talented independent programmers & designers offer both support and paid- for theme designs and plugin applications. They do it part for the love of WordPress, part because their work may serve as recognition for a unique programming skill and part because it affords them an opportunity to be on the leading edge of paid- for WordPress solutions. Other words, it’s virtually free advertising and/or they do it to sell things in what has become a huge managed WordPress marketplace! Imagine it: build something great, form a successful business to sell it in a thriving marketplace and do it all without the need to borrow money. 

WordPress Website Business Requirements And Support

Understanding How WordPress Works | Kinetic Knowledge

As a business it’s important to understand all of the above. It’s also relevant to know that where there was once a lack of formal (open source) theme or plugin evaluation there is now! We recommend evaluating any WordPress theme or plugin in Theme Forest where there are public reviews, Q & A forums, ‘update timeliness information’ and visibility for how supportive the developers truly are. To demonstrate, consider this early on business scenario and how it should NEVER be a concern thanks to Theme Forest:

“I’m not familiar with what the protocol is for these matters but…many WP users have installed themes by XYZ. She has stopped updating her themes and her former website is down. I have tried contacting her w/o success. I was wondering whether protocol permits another theme developer to support the thousands of WP users who have these wonderful themes. Many of us hope they won’t be abandoned.”

Let’s face that it can be a miserably frustrating experience when something breaks or doesn’t jibe… and it happens with any software! Business people are often too busy to keep up with the development of software, not to mention vetting a developers’ reliability. In the long run it can pay to have experienced WordPress Webmaster Support and we’ve been providing it for 15 years now. And by the way, serious companies like CNN and Dow Jones deploy WordPress… and they hire good help.

Modern Mobile Website Effects Distinguish Brands!

Creative WordPress Website Effects Help Distinguish Brands

 

 

New modern mobile ( WordPress ) website effects, including video roll / rotating gifs, drop shadow headers, scrolling parallax images, full to boxed width displays and various others can go a long way towards impressing the average visitor and distinguishing your brand from the competition.

Why Is WordPress Better For Business Websites?

WordPress Websites For BusinessWhy Is WordPress Better For A Business Owner?

Often a business owner will approach us with a broken WordPress website. “Why is my website broken? What has or has not been done to cause this? Can you fix it and avoid these problems in the future? And the answers need to be explained in ‘layperson terms’ so that even the least tech’ savvy business owner can feel informed & confident. After all, for a business serious about its’ marketing, all that is at stake is the health of a brand, its’ ever- growing web footprint and money.

A WordPress website is, essentially, a collection of folders and files that you can own, control and move host to host without undermining web footprint, but it also has to be managed month over month. 

WordPress.org is software managed by thousands of people invested in its survival (= open source software) AND NOT its direct profit (= proprietary software). If these managers make a living from WordPress it is first because the core software advances and survives. They can then offer services that add value for a fee. Versus a proprietary solution, which more often than not prioritizes its’ own profitability before it does the value of the software to another, it makes a world of sense. In many ways it has been a best case scenario for a business interested in having control over the long term direction of its’ brand. Virtually limitless pre- coded affordable application options is also a unique advantage stemming from its status as open source.

And so over the course of 15+ years this ingenious, but intuitive content management system has emerged as the go- to website solution for serious marketers. WP doesn’t come without challenges and as above it must be managed & updated, but is anything of value to so many ever simple? As of April 2017 it is believed to be responsible for 27.8% of all the world’s websites.

WordPress Folders Defined

At its base there are three folders that work together, but have specific purpose. These include the wp-content, wp-admin, wp-includes folders.

I.) The wp-content directory folder is where a websites’ actual content lives, for instance it might hold plugins (i.e. functional applications like contact forms or e- commerce), themes (i.e. design framework), uploads (i.e. PDFs and images), etc. When WordPress core is first installed wp- content has nothing except maybe a basic default theme. It is the only folder that is constantly edited and so when core WordPress upgrades come, this folder goes untouched. Not to say that plugin applications and themes do not get their own upgrades because, in fact, they do and nowadays customization should be managed within documented parameters. Plugin application and theme updates often follow the core WordPress updates, and may conflict if theme or application customization was done outside set parameters. To be thorough here, when we say “WordPress core” we mean everything that is NOT in the wp-content folder. The setup makes upgrading core WordPress relatively easy because content and design remain separate from that framework.

II.) The wp-admin folder houses all the functions of the administrative panel of a WordPress site. It’s where one accesses the inner workings of WordPress, for instance to create or update a user account, a page, a blog post, etc.

III.) The wp-includes folder contains a bunch of function folders that make it all work. It’s where the meat of core WordPress code lives. These folders have a ton of classes and functions, that for instance enable a WordPress website to have a theme that can be designed or developed. It is all loaded before the theme so all themes can then have access to these classes and functions.

WordPress Files Defined

At the base or root level there aren’t many notable files; however, maybe the most important file in all of WordPress does and that is the wp-config.php. This is where the website’s base configuration code lies, such as its database connection information. When people try to hack a WordPress website they start here in order to try and access that database. Wp-config.php is also the only file one might or even should ever edit that’s not of the theme. The rest of the most important files end up in the actual theme itself. These might include:

  • style.css – file holds all the CSS ( cascading style sheets ) for theme(s) and theme info (name, author, version, etc.)
  • index.php – fallback template for all content
  • single.php – template for a single blog post
  • page.php – template for a single page
  • page-{templatename}.php – template for a different type of a page, maybe for instance without any sidebars
  • home.php – template for the front page
  • header.php – template for all header info and navigation
  • footer.php – template for all footer info
  • sidebar.php – template for a sidebar of the site
  • functions.php – where all theme functions live
  • comments.php – the comments template
  • 404.php – template displayed when a URL can’t be displayed

And while the definition of its files & folders, or its ingenious setup, may not be the most exciting thing to understand; what is especially great about WordPress for the business owner is they can not only continually grow an online presence over time, unencumbered with almost unlimited options for advancement & change, but own it all outright! 

WordPress Security- Two-Factor Authentication

Two-Factor Authentication To Enhance WordPress Security | Kinetic Knowledge Monmouth County NJ

Two-Factor Authentication To Enhance WordPress Security | Kinetic Knowledge Monmouth County NJSecurity concerns have grown for all website owners and WordPress is no exception. With a good host and management plan in place WordPress can be as reliable a platform as there is available. Precautions such as adding two-factor authentication can make a dramatic difference.

What Is Two-Factor Authentication?

Simply put, Two- Factor Authentication is where two forms of identity are used to verify a user. During two-factor authentication a person is asked to provide a combination of something they know, something they have or something they are. A common non web example of two factor authentication is providing both a debit card (something you have) and a pin number (something you know) to make a purchase. Traditionally on the web, authentication is simply entering something you know (a username and password). With two-factor authentication, an extra layer of security is added by requiring additional information beyond simply what you know. This makes it much more difficult for your identity to be compromised as it needs to be breached in more than one area, making the theft much more difficult to attain.

How Two-Factor Authentication Works With WordPress Websites

When two-factor authentication is put into action on a WordPress website, more often than not it will work by requiring the username and password, and then utilizing an app on the user’s phone to generate a code, which then needs to be entered on the website. This represents both something you know (your password) and something you have (access to the code). To be able to steal your identity, a hacker would need to both know your password, and have access to the security code. There are many plugins available to implement two-factor authentication, but not all are equal. A reliable, secure, highly rated and regularly updated plugin must be chosen to protect the security of your site (and this goes for all plugins, always)! To avoid making the wrong choices and getting caught without the right security, make sure you are hosted with a dedicated WordPress Host with a reliable management plan and an Advanced WordPress Website Security Plan, because two-factor authentication alone is not enough.

Kinetic Knowledge WordPress Host & Management Offers Two-Factor Authentication

Kinetic Knowledge provides advanced WordPress security to its customers that not only offers the highest level of pre-emptive security designed specifically for WordPress, but we also include manual malware removal and resubmission to Google. Included is also the option to add two-factor authentication. You will be hard pressed to find other security plans out there that offer manual removal, let alone at this level of cost. We do this simply because we know that security is now the most important factor to consider with an online business, and being hacked is a huge headache and major expense. We simply aim to prevent that. Of course there is no perfect security solution since hackers are innovating new methods everyday. But you can have peace of mind knowing our plan includes removal of anything that might get through. With Kinetic Knowledge you are protected.