Simple Hidden Page on WordPress

wordpress hidden page There may be times when you want to create a hidden page on your WordPress website; one that won’t be included in your main navigation.

For example, you are sending out a direct mail with a special promotional offer on it. You want the recipients of the direct mail to be able to go to a special page on your website to claim that offer or get more information on it, but you don’t want all visitors to your website to claim the offer.

In that case, you can create a page on your website that can only be accessed by the public if they know the URL (example:

To ensure exclusive access, you want to create a ‘hidden’ page. This is very simple to do and actually involves less steps than it takes to add a new page to your main navigation.

Here’s how to do it:

  1. Log in to your WordPress website and access your dashboard.
  2. Under pages, select ‘add new’.
  3. Create your new page, complete with title, content, images and lead capture forms (if you are using any).
    Be sure to edit the permalink (directly under the page title) to be an exact match of the URL you may include in your marketing materials.
  4. Once you have finalized your page, hit ‘publish’ in the upper right hand corner.
  5. To access this page, users will need to enter the exact URL address you specified for the page. For that reason, you may want to keep it short and sweet. You can access this page at any time by going to your dashboard and selecting ‘all pages.’
wordpress services | hidden pages

Be sure to edit the permalink to match your marketing materials.


Learn more about using WordPress websites for business.

About Kinetic Knowledge NJ Digital Marketing Services 

Based in Monmouth County NJ, Kinetic Knowledge is a full service digital marketing firm offering SEO, website design, social media, graphic design, e-commerce, content marketing, video editing and more.

Contact us here or give us a call to learn more at 732-722-5915.

Is WordPress FREE? | Monmouth County Digital Marketing

NJ WordPress Developer Designer Management We’re often asked if WordPress is FREE. The answer is yes, all WordPress software is FREE. offers a FREE hosted solution and then a FREE downloadable version (hosted at one’s choice).

For what it’s worth, FREE pretty much always comes with compromise. In the case of , a good solution, its user must accept various limitations. As host it dictates many things, including advertising the website’s user cannot influence or control. reserves the right to try and cover its’ cost, maybe even profit, from the use of its platform. And this shouldn’t be a surprise or a disappointment because valuable software can’t really be free. Certainly not if quality or reliability is required; certainly not when the folks who put WordPress out work so hard to make ‘publishing to the web’ with the best tool available so accessible for so many.

For the version of the software, there is a need to find one’s own hosting and updates management. This latter solution works best for most business owners because compromise is rarely ever acceptable, certainly not when it’s competitive advertising or limited control; in fact ownership (with standard licensing agreement) and complete control is the way to go for any unique brand and that’s where becomes necessary! 

Advertising OR Control ?


According to WordPress itself, “To support the [] service we may occasionally show ads…” – Matt Mullenweg. Founding Developer Matt Mullenweg adds that the advertising has enabled his team to offer an ever- improving software without charging for the upgrades; however, he also adds there are enterprises that would never want advertising. This is important to understand, particularly because the option WILL NOT FILTER competitive advertising. The the ad- serving software it uses is contextual , meaning it scans for keywords and then returns advertisements targeting those same keywords. So, for example, if a free website based upon Real Estate in Kalamazoo goes live it’s likely going to be pulling locally competitive Real Estate advertisers. offers its user a choice, in fact they offer an advertising opt- out for a monthly cost; however, compromises remain including what customization, what applications and what control for timing of updates there is, etc. because the website remains in their controlled hosting environment. So far as having complete control over one’s website, if not their entire web- based brand, that is only going to happen with 


WordPress Website Control And Management 


Obviously there are choices with WordPress and we’re certainly here to offer comprehensive & affordable host plus updates management service, including branded custom development and design. Our clients own their WordPress website, including the choice of what theme and application plugin software they wish to use as well as timing for updates management, when necessary.

If WordPress ownership and supportive management interests, please don’t hesitate to get in touch – we have been working with WordPress from the very beginning.


Kinetic Knowledge is a WordPress Host & Updates Management Service offering develop and design support, expert search engine optimization, video editing & production, Google / Facebook advertising campaign management, various content options and more.

WordPress Website Updates


On a regular basis business owners get in touch to ask about their WordPress website. Sometimes it’s a WordPress theme that was custom coded in order to meet a design requirement that is was never meant to support. Other times the website has been hacked by a nefarious 3rd party, BUT MOST often it is a WordPress website that was simply left without updates management. In this case the website is often 2, even 3, years behind in its required code updates and likely in trouble. If ‘WordPress updates management’ doesn’t sound familiar, better look into managing WordPress correctly ASAP because the updates are coming every month. 

The web: browsers, search engines and social networks all advance their code with updates. So how can any serious website solution not advance in sync? Folks, WordPress (including theme and application) advances and that’s an advantage … and it must be managed!    


Managing WordPress Construction Website


Websites are a core business asset that should be prepared to capture new business at any time! Sooner or later any valuable asset require resources, time and/ or even a little money. Let’s look at what challenges there may be when managing WordPress:

  1. WordPress Core Updates – WordPress releases updates quite regularly in order to advance features and also harden code against vulnerability. Updates must be managed. If there are custom design elements, plugin applications or any unique code modification than updates can require even more careful management.
  2. Theme & Plugin Updates – Like core WordPress, themes and plugin applications release updates that must be managed. Better not to do it, but if the theme or plugin has ever been modified be sure to manage them carefully. Updates will routinely break modifications, if not managed.
  3. Customization & Design – Any brand is going to need some design work. Just be sure design doesn’t undermine website code, or for instance, its’ ability to render based upon mobile responsive standards. This isn’t print folks; there’s nothing static about this so respect there is a stack of technology necessary to have something special on the web. 
  4. Content – It’s creation and updating should never end! It’s should be easily navigated; it’s got to be authoritative, useful and it should talk to search engines without undermining any value with humans. Creating content in WordPress has some learning curve, but it is ultimately simple. And website content must be managed! 
  5. HostingHosting is not simple! Like anything else, you get what you pay for. Be sure to understand the hosts ability to handle WordPress, its’ customer service obligations, amount of memory, storage, bandwidth and backup or assume there will surprises.
  6. Security – Servers get attacked; sites get hacked and business assets needs security. And security plugin applications update. 
  7. Load Times – Load times appeal to both search spiders and humans. If loads get too slow, competitive SEO suffers and humans get impatient potentially defeating the whole purpose of being there! Any combination of plugins or code modification can undermine loads, so management is key.
  8. Page URLs – New page or post URLs should to be set to support search engines, so build them properly.
  9. Avoiding Duplicate Pages – Duplication won’t necessarily kill a website, but it can lessen any positive gains when search engines come to crawl. Do it and risk reducing crucial page, keyword and key phrase indexing.
  10. Lead Capture – It’s one thing to have visitors, another to capture them as leads? What ‘calls to action’ exist to motivate a lead capture form fill. And does the related website contact form email notification reach inboxes? Often email hosts see website driven email as spoofing and block them, potentially negating good leads and new business, so triple check! 
  11. Support – And lot’s more, but consider how much time there is to understand all of the above? If not, WordPress management help is readily available – as about support today!



Wordpress Security ManagementSome time ago we wrote about the Top Reasons WordPress is Important For Your Business!’ Soon thereafter a business associate called and said,
“If you really want to give folks some ideas, write about what they’re missing when they do not use WordPress.”He had a point and so here are ” Top 5 Reasons A Business May NOT Need WordPress ” :  

1. You do not appreciate rapid advancement of your website’s software, all the while knowing the web, browsers, search engines, hacks and information- seeking consumers are moving along with or without you. 

2. You do not wish to own or control your website, online brand and ground zero for where prospective buyers can get informed. Rather you will place it all in an environment offered by those whose goal is to use your for their own endeavors. 

3. You do not want all the search- engine friendly tools necessary to build competitive content, not to mention those added as the software rapidly advances.  

4. You do not appreciate simple content creation.

5. You do not appreciate the unlimited design- ready- theme or the anything- necessary- solution- plugin- application reality of WordPress. 

And while this post pokes some fun, there’s a great deal of truth to the advantages of WordPress for business. At Kinetic Knowledge we are biased: we are a specialized WordPress Designer, Developer, Webmaster, Host And Managed Support Service 🙂