WordPress PHP What is PHP | How Does PHP Relate To WordPress

PHP is the coding language WordPress is built on. It has a history of updates (Oct’ 2020 #7.4), each released as is necessary. What version of PHP used is typically set up server-level by the host company, when a new website is hosted live. And very much like the need to keep WordPress core, the website theme, and any plugin applications updated, PHP updates must also be managed.

Benefits of Updating PHP

There are two primary benefits that stem from keeping PHP up-to-date. The first is a faster loading website, as the latest version of PHP is going to be incrementally more efficient than the last. Obviously many factors can influence performance & speed, but the latest version of PHP can deliver a performance increase, sometimes believed up to 3X quicker than previous versions.

The second benefit is going to be a more secure website. PHP, like WordPress itself, is maintained & updated by its famously organized open-source community. Obviously many factors can influence security, but because PHP is so popular it is a target for hackers. And so the latest version will have improved code and the latest in security features. Older versions of PHP are going to fall behind, raising vulnerability. Needless to say, updating is crucial for better WordPress security.

Troubleshoot | Fix WordPress PHP Issues

If you are experiencing issues with and need to fix your website, we both Troubleshoot and fix WordPress! We have built, serviced, and hosted WordPress websites for over 15 years. Often the existing host or manager has failed to update a theme, a plugin application (app’), the core WordPress software, and now PHP! Any of these situations can lead to issues with your WordPress website.

The Internet, browsers, security, and host standards are all advancing. It is not only to improve ‘user experience’ but also to defend against the relentless efforts of those nefarious hacks crawling the World Wide Web (WWW). Modern website hosting and also management must be managed – ask us about your situation, we will diagnose and fix your WordPress website!

About Hacked WebsitesGoogle And Hacked Websites

Google blacklists around 10,000 websites every day for being hacked, removing these sites from their search results. But WHY? Because these websites have been invaded by nefarious software, possibly aiming to download malware to visitor computers and Google is trying to protect people on the web.

Website Management (And WordPress)

Website security boils down to how it is managed! If you let a website sit without a) proper security support and b) management of updates then its odds for being hacked are multiplied. In fact, security & management is necessary with any good software online. What follows will serve as useful information, plus some opinion for why WordPress is the best solution for business!

When it comes to security with WordPress website software the issue is going to be LESS vulnerability and MORE management. Any rumors to the contrary are more due to ‘upstart website solution companies’ attempting to discredit WP as a competitive tactic than they are factual. WordPress is, after all, the dominant market share solution for business websites – making it a target. And by the way, we fix WordPress website issues. 

Website Hack Examples

The result of a website hack can be:

  1. the site is taken over and used to promote drugs, porn, or any other thing the hacker desires ;
  2. the site is set up for and used to generate email SPAM, which also typically gets the website URL /domain blacklisted;
  3. a page that has subtle, maybe hidden, links (that no one would knowingly add to their own pages) that take visitors elsewhere AND
  4. worst case – the website is used to load malware on to all visitor computers.


Hacked Website Warnings By Google
Google Chrome Hacked Website Warning

A troubling situation for business owners is when Google (because it crawls all websites) identifies a website that is hacked and its Chrome browser discourages visitors with big red warning signs to avoid the website. Even more distressing to a website owner is the fact Google shares its’ ‘hacked website list’ with the other browsers. When hacked no one should expect to slide by with the folks coming in from IE, Safari, or Firefox because eventually, those will be warning people to avoid the website.

In fact, thank goodness for Google’s efforts or we > as information consumers ourselves < would all be in a lot of danger.


How To Avoid Being Hacked

At least for WordPress users, which is the lion’s share of business websites on the World Wide Web today, management should understand the ever-emerging threat of being hacked by having:

  • responsible local computer use, so the PC itself doesn’t become the vulnerability;
  • sincere respect for protecting usernames & passwords, encrypt them with non-dictionary-based words and include a combination of lowercase & capital letters, numbers, and/or symbols;
  • knowledge for what different host & service packages do and do NOT offer; cheap shared plans won’t support much; whereas, a well managed host plan may;
  • prioritized attention for WordPress upgrade(s) execution;
  • (equally) prioritized attention for plugin application and theme upgrades;
  • a VERY conservative approach for what 3rd party applications are allowed into the website, DO NOT just load up every cool thing that comes down the pike;
  • protective software that in real-time by blocks an identified attackers’ IP addresses from visiting WP websites all over the world;
  • protective software that perpetually scans for Malware, Viruses, and security vulnerabilities; that also helps to remove it and a reliable firewall AND THEN FINALLY
  • HT Access protection to lock out any outside access to particular files in the website’s database.

As mentioned above, we support hacked website ownersKinetic Knowledge offers WordPress Host and Management services that can help to both service and protect against these very issues.


Website Fix & Troubleshooting and ‘Hacked Business Website’ Cleaning Services

While we see it quite often nowadays, more recently a company approached us about their (GoDaddy hosted) WordPress website. They were in a state of emergency because their site had been hacked! To add insult to injury, Chrome (Google’s browser) was warning all visitors to avoid their website … OR risk personal harm. A quick review showed the website was a year plus behind on its core WordPress updates, including updates to a plugin known to have a vulnerability. The site’s management had been poor and, as a result, it had been hacked & loaded up with malware!

The addition of malware detection software, a series of WordPress & WordPress plugin upgrades, the removal & replacement of the before- mentioned application and then a series of scan projects allowed for this website to be rid of its’ malware. The site was then submitted to and accepted by Google in good standing. For this company, it was a temporary traffic & sales death penalty not to mention a complete nerve-racking experience.

Believe it or not, it happens every single day. Microsoft, Twitter, Facebook, Drupal, NBC … the list goes on … have all been hacked! Unfortunately, it may be happening to you right now and you just don’t know it yet. These hackers deploy bots to crawl the web and look for vulnerabilities in the website, database, or application(s) code that allows for invasion with their malicious code. All-day long these nefarious bots crawl the world wide web and search for these vulnerable websites. When, for instance, a vulnerable application is identified they pounce… so unless you wish to manage it, best to look for Specialized WordPress Management Host Services.

 

Revolution Slider: Widely Used WordPress Plugin Application Hacked!

A few years back the Revolution Slider application for WordPress was temporarily unsafe and rumored to have allowed over 100,000 websites to be hacked. While it was fixed and upgrades were released rapidly, people should know that upgrade management (in most cases) did not come rapidly, if at all, AND THAT WAS USER ERROR! WordPress was not the problem and, while the plugin was a temporary problem, the longer-term problem is a website owner that fails to manage to update. Today, anything but thorough software management is a big potential problem.

NOTE: The web and its great tools are advancing with or without us! And folks, typical “shared host plans” DO NOT update or manage website software! $10- $25 a month likely doesn’t cover that kind of support.

 

On WordPress Security: Matt Mullenweg, Co-Creator of WordPress

“As the most widely used CMS ( Content Management System ) in the world, many people use and deploy the open-source version of WordPress ( WordPress.org ) in a sub-optimal and insecure way, but the same could be said of Linux, Apache, MySQL, Node, Rails, Java, or any widely-used software. It is possible and actually not that hard to run WordPress in a way that is secure enough for a bank, government site, media site, or anything.”


Why is WordPress the website solution leader, the ‘open source’ or proprietary question?

To start, it is without rival for choice of sophisticated theme (= design) or plugin application (= functionality) choices. WordPress, due to its unified worldwide support, also identifies vulnerability to hacking faster than any other solution ever has or could. Versus proprietary content management (CMS) solutions, ‘the power of many’ vested interests proves to be better faster! And unlike proprietary solutions that prioritize their own business first, WordPress allows a marketer to OWN its’ website and accumulated digital web footprint. A marketer is never trapped and can move her website from host to host whenever needed.

Month over month WordPress creators (i.e. plugin application, website theme, and core WP code) deploy updates, which may include new features or security updates AND so it requires some management. Often that’s a simple click of a button, but in some circumstances help is necessary. If so, there is never a lack of WordPress support and a timely manageable fix! Themes and plugin applications should be researched, for instance via the WordPress Codex and Envato marketplace. Both offer in-depth reviews, commentary, and vetting for a ‘best case scenario’ when searching for any business website requirement. Needless to say, Kinetic Knowledge supports general management, development, design, and website security for hacked WordPress website owners.

Is WordPress FREE For Business Owners? 


NJ WordPress Developer Designer Management We’re often asked, “Is WordPress is FREE? “. The answer is yes WordPress software is not only FREE, but there are options. WordPress.com offers a FREE hosted solution, with forced advertising & pay- up options. Then there is WordPress.org, which is a FREE downloadable version of the software that must be hosted independently and customized. 

For what it’s worth, FREE pretty much always comes with compromise. In the case of WordPress.com, a user must accept various limitations. As the host, it dictates many things, including advertising the website’s user cannot influence or control. WordPress.com reserves the right to try and cover its’ cost, maybe even profit, from the use of its platform. And this shouldn’t be a surprise or a disappointment because valuable software can’t really be free. Certainly not if quality or reliability is required; certainly not when the folks who put WordPress out work so hard to make ‘publishing to the web’ with the best tool available so accessible for so many.

For the WordPress.org version of the software, there is a need to find one’s own theme for its design, hosting and updates management. This latter solution works best for most business owners because compromise is rarely ever acceptable, certainly not ownership, control or forced competitive advertising; in fact ownership (with its standard licensing agreement) and complete control is the way to go for any unique brand and that’s where WordPress.org becomes necessary! 

Advertising OR Control?

 

According to WordPress itself, “To support the [WordPress.com] service we may occasionally show ads…” – Matt Mullenweg. Founding Developer Matt Mullenweg adds that the advertising has enabled his team to offer an ever-improving software without charging for the upgrades; however, he also adds there are enterprises that would never want advertising. This is important to understand, particularly because the WordPress.com option WILL NOT FILTER competitive advertising. The ad-serving software it uses is contextual, meaning it scans for keywords and then returns advertisements targeting those same keywords. So, for example, if a free WordPress.com website based upon Real Estate in Kalamazoo goes live it’s likely going to be pulling locally competitive Real Estate advertisers.

WordPress.com offers the user a choice for advertising opt-out, for a monthly cost. Other compromises remain, including limited customization, applications, and control for the timing of updates. So if having complete control over one’s web presence and brand matters, it is only going to be possible with WordPress.org. 

 

WordPress Website * Design * Develop * Host * Optimize Management 

 

Obviously, there are choices with WordPress and we’re certainly here to offer comprehensive & affordable host plus updates management service, including branded custom development and design. Our clients own their WordPress website, including the choice of what theme and application plugin software they wish to use as well as timing for updates management, when necessary. If ownership and knowledgeable business support interests, please don’t hesitate to get in touch – we have been working with WordPress from the very beginning.

Related:

 

Website Design | Website Development Services NJ

wordpress experts monmouth county nj

Why Is It Important For A Business To Understand WordPress?

What your business uses for its website will determine how much control you actually have not only now, but in the future! It’s why it helps to understand what WordPress is and what advantages it can offer your business. A business doesn’t ever want to be trapped, yet this is the typical scenario with most website solutions. So why not start with ownership? With WordPress you can own your website, not to mention host it just about anywhere. Knowing there are already cost-effective plugin solutions for any application that a business could ever need is a big relief; how about endless options for design, support, and an ability to build a web footprint of references, links, and citations without any end or interference!

No business should be held hostage, which is exactly why it is important to understand the democratic nature of WordPress!

The WordPress Options For Business Website Design

Let’s look at how WordPress works and how it is supported. To begin, it’s important to know the WordPress use options which include:

  1. Create a free website at WordPress.com, which can offer free hosting. The understanding being that for free you are willing to have a subdomain URL of WordPress (i.e. YOURNAME.wordpress.com) and advertising run through your pages; 
  2. Download WordPress.org software and host a user-owned & controlled website, including on a user chosen domain ( i.e. YOURNAME.com);
  3. Set it up, design and manage it all yourself (both options above) OR 
  4. Hire a comprehensive WordPress setup, maintain and manage updates host support serviceincluding for design and/or ongoing support.

 

This video offers context for understanding how the WordPress open source community of programmers work together in ways that empower the business. In fact, over 36% of the entire worldwide web choose WordPress based upon what follows!


How WordPress Open Source Software Works


Officially there are two versions of WordPress software, each mentioned above. WordPress is managed by a core development team of experienced individuals and it is also supported by a committed international community of independent ‘open source’ programmers & designers. The core development team manages software updates, which include feature improvement as well as any potential code vulnerability. The ‘open source community’ backs them up with immediate knowledge and support for improvements and bug fixes as well as an elaborate choice for plugin applications or design frameworks (themes, templates). The plugin applications or design frameworks are mostly paid- for solutions, understandably so considering pay supports the incentive to participate at a level of quality the discerning business requires. Simply put, there is no other solution with the depth of support and the no. of design & application options. Website and web footprint ownership makes WordPress the undeniable world leader for business. 


Open Source Software, Defined


Open Source Software could be summarized as software that harnesses the collective knowledge & experience of many in order to support its’ ongoing advance
ment. Specifically, software source code is made available by someone (in the case of WordPress via a copyright license) that permits collaborative use, change, improvement, and even modified redistribution. Many believe it’s the best way to manage software development because of how (assuming the support environment is committed) the ‘power of many’ can collaborate to enable rapid fixes, improvements, and fine-tuning.

By no means should we write off proprietary software because there are potential pitfalls! For instance, lots of people contributing to software code doesn’t necessarily guarantee a good thing. Like anything, without good management things will go wrong. No one pays the ‘open source community’ to participate with WordPress; however, the core development team does manage what ultimately is and is not used. They are paid, likely, from what WordPress.com generates in revenue. In fact, studies have shown that open-source software has a higher, quicker flaw discovery turn around than proprietary. And let’s face it, even Microsoft has had their issues.


Why Do Developers Participate With Open Source WordPress?

Why would so many great programmers and designers participate in something like the advancement of WordPress? Or to be specific, WordPress.org. 

From the core-team, you get software code, which is managed and advanced in the WordPress.com environment. From that experience, WordPress.org sees regular upgrades to its’ code. Simultaneously, the ‘open source community’ produces paid-for theme options and plugin applications for virtually any imaginable need. It’s the opportunity to sell these solutions to WordPress.org users that offer them an incentive to participate in bug fixes, random advancement challenges, and/or in defense against the random hack. The core team allows the ‘open source community’ to see what is coming down the pike update- wise. The community is then both encouraged to offer input and it gains insight for how to update their various themes and plugins.

Again, WordPress software is the core team’s full time paid job; whereas, the open-source community of talented independent programmers & designers offer both support and paid- for theme designs and plugin applications. They do it, part, for the love of WordPress; part because it serves as recognition for unique programming skill and part because it affords them an opportunity to be on the leading edge of paid-for WordPress solutions. It’s virtually free advertising and/or they do it to sell things in what has become a huge managed WordPress marketplace! Imagine it: build something great, form a successful business to sell it in a thriving marketplace, and do it all without the need to borrow money. 


WordPress Website Business Requirements And Support

Understanding How WordPress Works | Kinetic Knowledge

As a business, it’s important to understand all of the above. It’s also relevant to know that where there was once a lack of formal (open source) theme or plugin evaluation there is now! We recommend evaluating any WordPress theme or plugin in Theme Forest where there are public reviews, Q & A forums, ‘update timeliness information’, and visibility for how supportive the developers truly are. To demonstrate, consider this scenario early on and how it should NEVER be a concern thanks to Theme Forest:

“I’m not familiar with what the protocol is for these matters but…many WP users have installed themes by XYZ. She has stopped updating her themes and her former website is down. I have tried contacting her w/o success. I was wondering whether protocol permits another theme developer to support the thousands of WP users who have these wonderful themes. Many of us hope they won’t be abandoned.”

Let’s face that it can be a miserably frustrating experience when something breaks or doesn’t jibe… and it happens with any software! Business people are often too busy to keep up with the development of software, not to mention vetting a developers’ reliability. In the long run, it can pay to have experienced WordPress Webmaster Support and we’ve been providing it for 17 years now. And by the way, serious companies like CNN and Dow Jones deploy WordPress… and they hire good help.

 

Website Design | Website Development Services NJ

At Kinetic Knowledge, we are a local SEO expert and have helped hundreds of local businesses around NJ increase traffic, visibility, and leads through our Fundamental SEO services. We even offer packages for custom website design. Find out how we can help with WordPress and other marketing necessities by contacting us today!