Why A Website Is Still Marketing & Advertising Priority No. 1!

Your Website Is Marketing & Advertising Ground Zero!

Granted there are several powerful advertising channels (i.e. search engines, social networks, directories, email marketing platforms, etc.) online, but those should be seen as opportunities to drive consumers inbound to our website.

Why is a website always Marketing & Advertising Priority No. 1!?

Because it is the website that remains ground zero for where we find impact with buyers. The website becomes our brand representative online, it should enhance image and never detract from it! Many businesses dedicate resources to marketing initiatives that drive traffic to their website, yet are unwilling invest in the website itself where customers actually interact. Consider why the tool responsible for converting traffic into buyers is so often often neglected? It may be a lack of understanding with regards to a website’s purpose in an overall marketing strategy. Business people should focus on their website first; then build the rest of their marketing strategy around it.

Assuming your business owns its’ website and many many do not, it’s where you can control the entire presentation with a comprehensive set of pages full of current authoritative information:

  • It must be mobile responsive, an easily navigated presentation from any device;
  • It should be aesthetically pleasing, but never allow its art to confuse any visitor;
  • Its pages should support an optimal user experience, an ease for navigation with quick- loads and immediate social network connectivity;
  • It should have a blog to generate the most current news & event information AND
  • It should have the modern security needed to protect both you and your visitors from common malware hacks.

What Website Solution You Use Matters

Many website solutions will limit options and advancement, but that can be a problem when the Internet isn’t going to stop and wait around for us to evolve. If you use something like WordPress for your brand you can not only own the site but you are always advancing at the speed of the Internet; its individual elements can be edited OR the entire website can be redesigned without ever undermining any accumulated links, likes or shares. With WordPress you can edit, add or delete pages at will and as your business evolves.

Forever Grow A Digital Footprint!

And because we want to be ever more visible online, the website should be where we will forever grow a gigantic far reaching digital footprint of direct subscribers, back links, likes, shares, plus ones, reviews and bookmarks … from all over the web. All waiting to send someone somewhere at any time inbound to our website’s pages! And ownership means we own and will never have to stop growing or ever give it up!

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Why Your Business NEEDS A WordPress Website

Wordpress-web-design-njOnce regarded as just a tool for bloggers, WordPress has quickly become the Content Management System (CMS) of choice not just for bloggers, but for web designers and businesses of all sizes. It is literally used by millions of people around the world and you’ll soon realize why.

WordPress is famous for its user-friendly management system which allows for unlimited amounts of content, but the software is flexible enough to accommodate seemingly infinite design possibilities, advanced technology features, responsive designs, necessary SEO features, e-commerce platforms and much, much more.

WordPress is proven software trusted by large companies, small businesses and millions of web site owners. Below are the top 5 reasons why Kinetic Knowledge in NJ uses WordPress for all of our web design projects:

  1. It is the most universally used website software in the world!
  2. It is supported by a massive open source community of talented developers & designers
  3. It is EASY for our clients to learn to use and affords them the flexibility of making changes to their website without having to wait or incur additional charges
  4. It is completely customizable
  5. Because Google’s own Matt Cutts acknowledges “(WordPress) may take care of 80% of the SEO mechanics”, meaning (short content activity) website’s built in WordPress are much more search engine friendly!

Kinetic Knowledge is a leading custom WordPress website design firm based in Monmouth County, NJ with experience in its design, SEO, social integration, cooperation, hosting, education and service management.

It just makes sense from every angle to power your website with WordPress. If you would like to learn more about getting a new WordPress website or redesigning your existing website in the WordPress platform, give us a call at 732-722-5915.

Read more about why WordPress is important for your business.

Check out our YouTube channel for WordPress tutorials and tips.

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Hire An NJ Website Design and SEO Company That Cares

The digital marketing landscape can be a confusing one for business owners. Beyond trying to find a reputable website design company – most small business owners need assistance creating a blueprint for Search Engine Optimization.

The tricky part is that many website companies do not double as SEO companies. So that means businesses need to seek out a design firm as well as an SEO firm. Kinetic Knowledge in NJ is different. We are a full service NJ website design company in Monmouth County offering SEO services as well. We work with businesses throughout the country.

We have a close-knit team of professionals who will work with you, one-on-one, to help you with your design and digital marketing needs. Whether you need graphic design services, a new WordPress website, content, SEO help, social media marketing or more…we offer everything in-house so you don’t have to shop around.

One of the differences you’ll find working with our NJ website design company is that we truly care. That’s something you’ll find repeated in many of the testimonials we’ve received from clients that do business with us.   Helping businesses achieve success and making them look good online is our job. To that end, we understand that budgeting for website design and SEO services can be a challenge. However, it’s an investment business owners need to make for the growth of their company. To help, we have created different packages of service offerings that can fit into almost any budget.

Website Design | Kinetic Knowledge in NJ

Having a fully custom website designed for your business can be expensive. We can create an excellent looking WordPress website for your business, customized with your logo, photos, etc, with our flexible WordPress theme options. Our themes offer a variety of proven layouts with flexibility for color scheme, navigational elements, images, titles, fonts, graphic features and 3rd party integrations customized to your liking. Our themes are also mobile websites, crucial for the serious marketer! And regardless of custom or theme, Kinetic Knowledge clients always own their website!

SEO Services | Kinetic Knowledge in NJ

Once you have a website, you need to plan out an ongoing strategy to get people to your website. If you build it, they won’t come, unless you have an effective SEO strategy in place. We can help with that too. Our NJ firm provides SEO services that can include keyword research, content development, social media sharing, blogging, press releases, directory listings and more.

Our SEO services are tailored to your needs. There is no one-size-fits-all package.

Contact Kinetic Knowledge in NJ to get a complimentary consultation on our SEO services, website design, graphic design, social media marketing and more.

Call us at 732 722 5915 or email support@kineticknowledge.com

About Kinetic Knowledge
Based in Monmouth County, NJ, Kinetic Knowledge is a full service digital marketing firm offering website design, SEO, social media, graphic design, e-commerce and custom app solutions.

Visit us online at www.kineticknowledge.com

 

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What Is Responsive Web Design And What Should It Look Like?

So, What Is RWD?

When you consider the on-the-move demands of modern consumers using their iPhones, iPads, Netbooks and Kindles to access the web, it has become essential to consider their experience with your website.

Desktop View

Desktop View

Phone

Phone

Simply put, a responsive website can offer its’ visitor an optimal experience regardless of the size of their device’s display. It’s easy viewing without the need to pull and pan and scroll! As a consumer moves from their PC to a tablet or smartphone, a responsive website will automatically accommodate them. Better yet, it will * respond * to their preferences!

 

And What Should It Look Like?

Tablet View

Tablet View

The practice of Responsive Web Design consists of flexible grids, layouts, images, graphics and a modern approach to CSS media queries. For website developers it requires looking at design in a whole different way. The concept calls for the elements of a page, its’ grid, graphics and images to be re- sized based upon percentages rather than on what has traditionally been a set of fixed units or pixels.

 

“What is Responsive Web design what does it look like?”  is a question we’re asked quite regularly these days. This post and the quick video below mean to demonstrate what it is and what it should look like. If you have any questions at all please do not hesitate to get in touch!