Signals indicating the importance of social media marketing are all around us. In recent years, there has been a growing shift in the way consumers interact with businesses and how they make purchasing decisions. It’s no longer effective to just place an ad in your local newspaper proclaiming the cheapest prices. Why? Because before consumers purchase anything from you, regardless of the price, they are going to do their due diligence and research your business. Not just on Google, but on social networks too.
If you are relying on the old method of buying ads and hoping people ‘drink the kool-aid,’ you’ll be lost in the noise. Consumers expect to form some sort of relationship with your business before they come, and social media is where they will go looking for it. By tapping into the psychology of social relationships, businesses can retain customers, create loyalty and attract new customers.
By focusing on relationship building through social media, you won’t need to undercut your competitors. Relationship building through good social media marketing has the power to create awareness, establish your brand, increase your reach with consumers and attract customers. This is what a large number of recent advertising success stories are based on; relationship building. The average American aged 18-64 spends 2-3 hours a day on social media. Your customers and potential customers are online, are you?
Building Your Brand Through Social Media Marketing
Here are three tips to build your brand and establish relationships through social media marketing:
1) Decide what the ‘tone’ of your Social Media marketing should be. That decision should be based on your industry. If you run a funeral home- you don’t want a sarcastic, joking tone to your page. On the contrary, if you own a local bar that is very popular among the college kids- that type of tone would work very well. Your tone provides a ‘personality’ for your business through social media and will help you connect with customers.
2) Create a benefit for customers who connect with you through social media. ‘Facebook only’ offers are one example but benefits don’t have to come in the form of a discount. Another benefit could be releasing company news and information to your social audience FIRST.
3) Follow through with all comments, messages, questions, tweets, favorites, retweets, etc. Thank people for their comments and reply to them quickly. ‘Favorite’ and ‘retweet’ others who mention your name or tweet to you on Twitter. In the world of social media, everything is very instantaneous. People expect responses quickly. Set aside time each day to follow through with all social engagement.
Hiring A Social Media Marketing Company
In the real world, business owners can’t wear all the hats in the company. There just isn’t enough time. Every social channel is different. From hashtags to social etiquette, it changes from Twitter to Facebook to Google+, etc. Understanding each channel’s idiosyncrasies is key to a successful presence. What you put into relationship building on social channels will pay you back in the long run. If you don’t have the time to invest in your social presence but would like to reap all of the rewards associated with good social media marketing, talk with one of our social marketing professionals about how we can help manage your accounts. Our NJ based web design, SEO and social media marketing company has customized social media marketing plans for our small business clients, because there is no one-size-fits-all solution for everyone.
About Kinetic Knowledge
Based in Monmouth County, NJ, Kinetic Knowledge is a full service digital marketing firm offering website design, SEO, social media, graphic design, e-commerce and custom app solutions.
Visit us online at www.kineticknowledge.com