How to Increase Your Facebook Page Engagement

You have a Faceboook page for your business, but it doesn’t get that much action. Sound about right? Does it sometimes feel like you are posting and posting but no one is listening? You’re not alone. There are a few factors that determine the success of a facebook-marketing-njFacebook page, and whether or not people engage. Just because you are using Facebook for business, it doesn’t mean your page should leave out personal elements that help form relationships.

Here are a few things to keep in mind when coming up with content for your social media channels. First, let’s talk about what you are posting.

People are on Facebook for many different reasons, but for the most part, they want to be entertained, informed and educated. Having a Facebook page that meets most of these needs can greatly improve your engagement. So how do you meet these needs as a business?

  • Entertain: Make people laugh, share stories and updates about cheerful things that go on in the news and by all means, share some candid photos of your business in action.

Funny e-cards are very popular on Facebook. Do a Google search for ‘funny e-cards about [insert subject here related to your business]’ and you can find dozens cards that will make a good entertainment post from time to time.

People love to see your product or service in action. Don’t forget to showcase any photos that represent what your business or service can do for people.

When entertaining Facebook fans, remember, you want to relate to your audience and build relationships with them, not just promote your business.

  • Inform: People like to stay in the know, and Facebook is a great place to gather news and information. Help people stay in the know by posting relevant news and information on your Facebook page. You can keep the topics related to your industry so you don’t get too far off topic.

 

  • Educate: Being a trusted provider of information has its benefits. Position yourself as the experts and educate your clients with facts and information that tie back to your business. When people trust you and the knowledge you provide, they are more likely to remain loyal to your business.

Now that you know what to post, let’s talk about how often you should post. There are two ends of the spectrum; posting too much and posting too little. You want to fall somewhere in between. Posting 1-3 times per day is adequate, depending on how active your audience is. You may find that additional posts are acceptable with your audience. What’s more important than quantity of posts, however, is quality of posts. So if you can do at least 1 really great post per day, that’s better than 2-3 posts that don’t generate any engagement from your fans.

Based on the type of posts we discussed above, make a weekly calendar for yourself so each day you know what type of information you will talk about. Monday could be entertainment, Tuesday may be informative, etc. Take 5 minutes before you start your day and get your page updated. More than 30% of consumers claim greater loyalty to a brand if they’re fans of the company on Facebook.

No time to update your social media channels? The social content specialists at Kinetic Knowledge can help. Visit our website to learn about social media marketing services or give us a call for more information.

About Kinetic Knowledge

Based in Monmouth County, NJ, Kinetic Knowledge is a full service digital marketing firm offering website design, SEO, social media, graphic design, e-commerce, content marketing and custom app solutions.

Give us a call to learn more about our social media marketing and content marketing services. We can be reached at 732-722-5915 or visit us online at www.kineticknowledge.com

 

5 Steps To Improve Your Twitter Presence In Time For The Holidays

twitter-tips-njSocial Media channels like Twitter can be a major driver of sales for small businesses. Not only can Twitter help you reach your market in a new way, Twitter can also help capture more exposure for your business beyond local directory listings, your website, blog, etc.

Twitter is not only useful for local businesses targeting local clientele but for small businesses that want to reach consumers worldwide.

To prepare for the holiday season and improve your presence in time to drive more sales, follow these simple tips.

  1. Create a content calendar.

Instead of coming up with last minute ideas to tweet, sit down with your team and plan out what specials you will offer and when. Then, write up a calendar of events and specials that you can use to make sure you tweet about your promotions in a timely manner.

  1. Schedule Tweets.

Small business owners can’t sit in front of their computer all day sending out tweets. You can use the scheduling tool in ads.twitter.com to have your Tweets automatically posted. HootSuite.com and SocialOomph.com also have free scheduling tools to manage your tweets.

  1. Promote special offers.

Be sure to let your Twitter followers know of any promotions and specials that you are running right now or for the holidays. Make it easy for them to take advantage of those specials by including links that direct them to more information.

  1. Give Your Twitter Account a Personality.

No one wants to see advertisements and promotions all day long on Twitter. Make sure the personality of your business shines through in your tweets. Beyond promoting your business, connect with your followers and tweet content that is authentic to your business.

  1. Be Consistent

By being consistent with your tweets, you are more likely to maintain a captive, engaged audience. If days or even weeks go by in between tweets, you’ll lose the attention of your audience. Use the scheduling tweets we talked about in tip #2 to help maintain consistency.

Twitter and other social media channels can help a business establish credibility, share information and connect with current and potential customers. With the start of the holiday promotional season fast approaching, now is the time to make sure your social presence is thriving.

Click here for more information about our Social Media marketing services.

About Kinetic Knowledge

Based in Monmouth County, NJ, Kinetic Knowledge is a full service digital marketing firm offering website design, SEO, social media, graphic design, e-commerce, content marketing and custom app solutions.

Give us a call to learn more about our social media marketing and content marketing services. We can be reached at 732-722-5915 or visit us online at www.kineticknowledge.com

 

 

 

Got Hashtags? How and Where to Use Them For Social Media Marketing Success

Hashtags are perhaps the most misunderstood but grossly overused social media marketing tactic. How many times have you heard someone ask, “How do you use Hashtags? Better yet, What are hashtags anyway?!’ Often times the explanation is just as cryptic as the hashtags we see people use.

hashtag-social-media-marketingLet’s start at the beginning with Twitter. This is where the use of hashtags really became popular. Twitter wanted to make it easy for their users to search and find topics of interest on their popular platform. By adding the # symbol in front of a term or phrase, it instantly became a searchable topic in their environment. Example, if you are interested in learning more about social media marketing, you could search the hashtag #socialmediamarketing and find tons of relevant tweets and conversations. To further that idea, if you wanted your own tweets to be found by people who want to learn more about your subject, you could and maybe should add hashtags. Add ‘#your subject’, plus other relevant tags to the end of your tweets.

It’s a genius way of bringing people with similar interests from all over the world together on a social platform. The popularity of hashtags skyrocketed, by the way, and other social platforms took notice. Many have decided to integrate support for hashtags, but not all were successful. Here’s a look at where to use Hashtags for social media marketing success.

Twitter: The originator of the hashtag and still one of the best places to use them. Incorporating 1-2 hashtags in your tweet could potentially double your engagement. According to research from Buddy Media, tweets with at least 2 hashtags receive 2x more engagement than those without. But don’t go crazy! Research also shows that engagement DROPS if you add more than 2 hashtags.

Instagram: Hashtags work wonders on Instagram without limits on usage. It seems as though ‘the more the merrier’ is the rule of thumb to go by on Insta.  Eleven or more hashtags get great visibility.

Facebook: In 2013 Facebook tried to jump on the hashtag bandwagon but it hasn’t taken off to the extent that it has on other networks. While there are still some active hashtag streams on Facebook, they don’t get as much visibility as they do on the other networks.

Google+ : [UPDATE: This social network in the process of being shut down.] 

LinkedIn: The use of hashtags are no longer supported on LinkedIn. You may still see people using hashtags on LinkedIn, but that’s only because they don’t realize that there is absolutely no benefit to doing so.

Just as important as where you use hashtags is how you use them. For more information on how to use hashtags, please read our hashtag use guide.

If you still have more questions on using hashtags in your social media marketing, give us a call at 732-722-5915.

About Kinetic Knowledge

Based in Monmouth County, NJ, Kinetic Knowledge is a full service digital marketing firm offering website design, SEO, social media, graphic design, e-commerce, content marketing and custom app solutions.

Give us a call to learn more about our social media marketing and content marketing services. We can be reached at 732-722-5915 or visit us online at www.kineticknowledge.com

 

 

,

Top 3 Types of Headlines Most Likely To Be Shared on Social Media

In our most recent blog titled, 7 Things to Know for Good SEO, we once again went over the importance of social network activity as a highly weighted search engine signal. In other words, your content (blogs, web pages) that gets shared around Facebook, Twitter, Google+, etc plays a large role ( not only for increased exposure to more consumers ) in boosting your Search Engine Optimization (SEO) efforts.

So the idea here is to write content ( ideally blog posts on your site ) on a regular basis that not only captures the attention of an audience, but also encourages them to share the content with their social network.

Not all content is created equally, that’s for sure. And there is some evidence that point to certain types of content being shared more often than other types. Share-worthy content starts with the headline. That’s the single biggest hurdle you have to get over to get your content shared online. Write a great headline. BUT- it can’t be just any headline. A recent study of 1 million blog titles by CoSchedule reveals the types of headlines that will give you the best chance at having your content shared online.

Common Words/Phrases Used in Highly Shared Headlines

nj-seo-blogging-companyList Posts: These types of posts make a specific promise as to what’s in store for the reader. Everyone is rushed for time, and people don’t like to waste any. Telling them what’s in store for them makes them more likely to read the post, which is the first step in getting them to share it with their networks. If you successfully satisfy the promise you’ve made in the headline and the topic is interesting- you’ll increase your odds of getting shared. Some examples of list post blog headlines are:

  • 5 Ways to Make Your Home More Eco-Friendly
  • 7 Foods You Should Never Feed Your Dog
  • The Top 10 Ingredients You Never Want to See On a Nutrition Label

Free/Giveaway: Who doesn’t like to get something for free? Doing a contest or give away is a great strategy to get your brand in front of more people and create a social buzz. People love sharing contests and giveaways, especially when there are good freebies involved.

Some examples of free/giveaway blog headlines are:

  • Free Ebook Describes How to Make Simple At Home Acne Regimens (create a simple PDF that can be downloaded for free that provides value to the reader and showcases your expertise)
  • We’re Giving Away a Free Gym Membership To One Lucky Winner (create a fun contest with a great giveaway)
  • Win A $100 Gift Card To Our Restaurant- All You Need is An Email Address (expand your email database- by signing up for your email database users are entered into a content to win a prize)

How To / DIY

There is something about building or making an item on your own that makes it feel more valuable to you. People also love handmade things, and it turns out, even more so when it’s their own hands that made the items! Making something on your own is a great accomplishment, and let’s face it, people love to share their accomplishments on social media.

DIY and How To can cross a wide range of topics from How To Prepare For An Interview to How To Choose The Right Realtor to Sell Your Home. The possibilities are endless for a ‘How To’ blog post for any business.

Ultimately- whether or not your content gets shared on social media will be determined largely by your headline, and of course quality content. There are several things you can do to help your posts get more attention, and we’ll cover more tips in upcoming blog posts. For now, think about the three types of headlines we reviewed above and try to come up with a great blog post using at least one of these strategies.

 

About Kinetic Knowledge – Web Design, SEO and More 

Based in Monmouth County, NJ, Kinetic Knowledge is a full service digital marketing firm offering website design, SEO, social media, graphic design, e-commerce, content marketing and custom app solutions.

Give us a call to learn more about our social media marketing and content marketing services. We can be reached at 732-722-5915 or visit us online at www.kineticknowledge.com