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Facebook To Roll Out New Dynamic Product Ads

On the heels of our most recent blog, Top 10 Reasons to Advertise on Facebook, more exciting news is rolling out about Facebook’s newest ad feature: Dynamic Product Ads.

This new service takes Facebook advertising to the next level by empowering businesses to advertise multiple products, even catalogs of products, to highly targeted audiences across all devices (mobile, desktop, tablet, etc).

Internet Optimization: When To Use SEO, PPC And / Or SMMUsing the new Dynamic Product tool, businesses can showcase multiple products they sell with each product having its own description and own unique URL. Each photo will also have its own statistics, so businesses can measure which photos perform the best.

Multiple images can be used to tell a story (you can set the images in a specific order and get really creative with your social ads) and sell larger packages that require more photos. The possibilities seem endless.  Users can scroll through the images of this type of ad by swiping to the left on mobile phones or tablets or clicking the arrow on desktop computers.

You don’t have to use an entire catalog of products for this tool, but if you have a catalog, you can simply upload the photos to the editor and then Facebook can start generating ads and showing them to your target audience(s). You can also create custom audiences for specific products within your catalog based on gender, age, etc. Dynamic Product Ads really saves you the trouble of guesswork in advertising. Realtors can showcase multiple properties for sale, construction companies can highlight latest projects, home inspectors can advertise different services. This is a good fit for nearly any business.

Another standout feature of these new ads is that Facebook will automatically turn off an ad to users who have already purchased it, ensuring your advertising dollars are not being wasted. These users will still see ads, but only for products they haven’t purchased yet. This creates a new and unique experience each time the customer views your ad.

Dynamic Products Ads aren’t available to everyone just yet- but soon they will be. It has been in the testing phase and has received some very positive feedback.

“The early results have exceeded expectations, with a 20% increase in conversion compared to other Facebook ads. Performance has also been especially strong with people shopping on mobile devices — an important and fast-growing area for Target — where we’re seeing two times the conversion rate.” — Kristi Argyilan, Senior Vice President, Target

To learn more about Facebook’s Dynamic Products ads, give us a call at 732-722-5915.

About Kinetic Knowledge

Based in Monmouth County, NJ, Kinetic Knowledge is a full service digital marketing firm offering website design, SEO, social media, graphic design, e-commerce, content marketing and custom app solutions.

Give us a call to learn more about our social media marketing and content marketing services. We can be reached at 732-722-5915 or visit us online at www.kineticknowledge.com

 

 

 

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Top 10 Reasons To Advertise on Facebook

NJ Facebook Advertising Services | Kinetic Knowledge Top Reasons For Advertising On Facebook

Facebook is the most used social network platform, easily surpassing 1 billion active users monthly.  Compare that to Twitter’s 284 million and Instagram’s 300 million and it’s easy to see where the average web- socialite goes FIRST.

Advertising on Facebook is a remarkably useful tool, particularly when it comes to getting timely and important messages out to large highly specific audiences. Remember: Facebook gathers a ton of personal information about every registered user. For the advertiser, it translates to laser- like target- ability.

Facebook should NOT be overlooked in your marketing plans!

Facebook Advertising Solutions NJ10 Reasons Your Business May Want To Advertise On Facebook

  1. Simply stated- Facebook is the most used social platform there is. Period.
  2. Facebook Advertising can be super-targeted. Select your audience through a series of qualifiers that can include location, age, sex, hobbies, likes, interests, relationship status, religion, job, business ownership, etc., etc.
  3. Facebook loves local! You don’t have to be a worldwide phenomenon to get a good return on your investment. Facebook makes it remarkably simple for local businesses to narrow targets down to the location of their audience, right down to a zip code!
  4. Facebook advertising can be inexpensive. You are never forced to commit to a large spend, you can cap your campaign so that it turns off once it has reached any set budget. Start lean, test, learn and grow with Facebook Advertising.
  5. Reach those coveted mobile users. The majority of Facebook users are scrolling through their wall via their smart phones. Your ad will show up mixed in with friend & family posts, right there in front of their eyes!
  6. Know exactly how many people you can reach. When you set the criteria for your ad, Facebook will let you know how many users are available to meet your requirements. You can ratchet up or down how many can see your ad.
  7. You can use different photos, a great advertising feature. Facebook will let you upload multiple photos for your ad and it will rotate which photo is shown.  You can see in the reporting section if a particular photo is capturing more clicks versus another.
  8. Connect with forgotten fans or those who have liked you at some point. You may have Facebook likes that have gone dormant, maybe they forgot about the page. There was a reason why they liked you in the first place, sometimes it just takes a little reminder to earn their business again. With Facebook ads, you have options: target those who like your page (only), target them and their friends or go outside and target per specific criteria mentioned earlier.
  9. Facebook allows you to choose between cost per click and cost per impression ad types based on which suits your need the best. There’s also retargeting!
  10. You can limit a sale message, just let just your likes know about that timely sale or promotion.

In this day and age, there are multiple ways to advertise. Email is great, but not everyone opens it. Newspaper readership is down, nowadays many folks get their news via soundbite. TV and radio advertising can be expensive and less targeted.  Direct mail can end up right in the trash. Facebook is an affordable, flexible tool to consider adding as that modern marketing option in your plan.

Please visit our website to learn more about Facebook advertising.  You can also give us a call at 732-722-5915.

NJ Digital Facebook Advertising ServicesAbout Kinetic Knowledge

Based in Monmouth County, NJ, Kinetic Knowledge is a full service digital marketing firm offering website design, SEO, social media, graphic design, e-commerce, content marketing and custom app solutions.

Give us a call to learn more about our social media marketing and content marketing services. We can be reached at 732-722-5915 or visit us online at www.kineticknowledge.com

Facebook Algorithm Changes

facebook-marketing-njFacebook has once again changed its algorithm in an effort to give users the best experience possible.  For business pages, you should be aware of the changes and how to better market your content so that it reaches the maximum amount of people possible.  Changes to Facebook’s algorithm last year resulted in major losses for business pages.   Organic reach was reduced drastically leaving some to wonder if Facebook was trying to force pages into purchasing advertising.

According to the article on InsideFacebook.com, “It will now be essential, rather than just advisable, to plan to boost sales content on Facebook from the start. ”

Click here to read the full article then give us a call with any questions you have on your Social Media Management efforts.

Using Twitter to Increase Your Local Audience

Business small and large use Twitter to connect with clients and create new relationships. You can discover what’s going on in the world right now and learn more about what’s happening in your own back yard. The social networking tool can be tailored for global businesses or local ‘mom and pops’. It’s all in how you craft your strategy for your business’s goals.

twitter-tips-njTwitter is an advanced relationship building tool that businesses can use to network with industry colleagues, vendors, clients and even potential clients. Twitter is perhaps one of the most user-friendly and flexible social media platforms in that you can seek out people to follow based on their location, hobbies, interests, etc. Unlike Facebook business pages where you have to wait or pay for people to ‘like’ your page, Twitter let’s you seek out who YOU want to connect with and instantly start a relationship with them.

If you don’t already have a Twitter account for your business, go to Twitter.com and create one. Your user name and your handle can be the same or different. Example, user name= Kinetic Knowledge and handle is @kineticnews. If your business’s name is too long, you will have to abbreviate it for the handle.

One of the first things we recommend doing after creating your Twitter account is to seek out other businesses in your town/county and follow them on Twitter. This is useful down the line for relationship building and cross promoting.

You can find other local business by simply doing a search for their name in the search bar at the top of Twitter. You can also search for the name of your town in the search bar, and find people who are talking about your town. These people are good to follow as well. Chances are they live locally and could be potential customers.

Search out and follow major brand names that have relevance to your industry.  They will probably share news and information about their products like awards won or new launches, and you can ‘retweet’ this information and share with your followers (once you get some, that is).

Announce on your other social networks that you are now on Twitter and ask your clients to follow you. When they do, return the favor and follow them back. Also send out an e-blast and put signs at the front desk saying that people should follow you on Twitter and ‘like’ you on Facebook.

Once your account is set up and you’ve followed some other local businesses, local town residents and industry brands….start Tweeting! What should you tweet? News from your business, special offers, photos of clients enjoying your product or service, staff photos, local news, industry news, trends, funny stories, etc. Keep in mind that you only have 140 characters to get your message out. So keep it short and simple.

In addition to writing your own tweets, tweets from other accounts you follow will appear on your timeline when you log in. If you see something interesting that you want to share with your followers, ‘retweet’ it. People appreciate when you retweet their information, and they may return the favor and retweet your tweets as well, or at the very least, follow you.

Business owners have little free time, so in order to ensure that your social accounts stay updated and active, designate a trusted employee to create the updates for you or set a time in your schedule at least three times a week to go into your social accounts and add info.

At Kinetic Knowledge we are very proud of our Social Media team of professionals who can help you write and disperse content for all of your blogs and social networks. To learn more about our social media marketing services, please visit us online.

About Kinetic Knowledge

Based in Monmouth County, NJ, Kinetic Knowledge is a full service digital marketing firm offering website design, SEO, social media, graphic design, e-commerce, content marketing and custom app solutions.

Give us a call to learn more about our social media marketing and content marketing services. We can be reached at 732-722-5915 or visit us online at www.kineticknowledge.com