Using Content And Social Media To Gain Business Leads

Content and Social Media

When it comes down to it, content is ground zero for everything you want your business to achieve online. People search, socialize, share, like and they bookmark things all day long AND you must be there demonstrating your authority when they do!

And while some have good content on their website, many ( maybe you ?? ) neglect to incorporate it into their social media channels as a crucial part of their marketing mix. If so, that is under-utilizing a powerful tool that can take website traffic and new business to a whole new level.

Simply writing up new content on a website is NOT enough. Not to be more visible than the competition! Folks, the masses frequent social media SO USE IT to initiate visibility among those consumers you’d want to drive back to your fully detailed content. Ask yourself: what good is excellent content if no one is present to read it?

Leverage Social Media As A Marketing And Advertising Channel

Social media is essentially available for content sharing. It is estimated that over 4.75 billion pieces of content get shared via social media on a daily basis. Content fuels social media and social media spreads ( sometimes in a viral manner ) quality content fast!

Entertaining content doesn’t hurt either, BUT the key components should be timely, informative, useful and high quality!

How To Find & Choose The Right Content To Share

Figuring out what content to share can be a bit time consuming and overwhelming. Each social network works differently and they change, but there is an endless amount of resources to learn from and to pull content ideas from too.

  • Research what questions people are asking about your industry and identify those that have NOT been answered well, or even at all. Answer them!
  • Ask your customers what they need. Using social media ( even ), reach out and ask people what they are looking for. A clever and invaluable way to leverage social networks as a source for content ideas. It’s interactive, honest and folks often enjoy being involved in the process.
  • Look at the competitors. What are they doing? You can even use social media to spy a bit! By following what they are doing you will see what works and also what gaps are left that you can fill.
  • Let your customers do some of the work. If a customer has quoted you, used your products in a project or has simply offered a good review of your business, share it as good content!

Getting Your Content To The Right People On Social Media

Once you have found your content it’s time to use social networks to get the word out. Social networks like Facebook, Twitter, and Google Plus offer a network of literally billions of potential customers with millions being regular active users. Learning the tricks of targeting, for instance with hashtags, lets you reach the people that are likely to be interested in your content and ultimately your business. It may sound like a needle in a haystack to find them, but use the right keywords, hashtags and they will be coming. Once they learn you share quality, informative content, they will certainly become regular followers of your business and therefore red hot leads.

Build A Good Social Media Reputation

As you gain popularity on social media and start to experience the domino effect social sharing has on your content, people will begin to view you as a trusted source of good information. Every Facebook share and Twitter retweet exposes your content, your business and your website to a network of engaged users, otherwise known as business leads. What better a way to drive traffic to your website and capture leads then by becoming a trusted resource of information and engaging content on social media.

In today’s business world, there is no better way to market your website or business than by utilizing a balanced method of quality content creation, and social media. They work in synergy with each other, exposing your business to an endless amount of leads while simultaneously building your brand a good standing reputation. There truly has never been anything else like it in the marketing world.

Using Instagram For Marketing Yet?

Using Instagram As A Marketing ToolIf your business is not on Instagram yet, it may be time. Last year Instagram was the fastest growing social media network and it shows no sign of slowing down. In fact, 50% of adults ages 18-29 say they use Instagram. And because of this Instagram has become a valuable marketing tool. Let’s get started with some basics. Here are top get- started tips for using Instagram as a new marketing tool.

Post Eye Catching Photos

Instagram is a photo-sharing app by nature. So, the most important thing you want to showcase on Instagram is, of course, nice, sharp, eye-catching photos. You are grabbing attention with pure aesthetic and, if you are creative, it works! Younger generations share Instagram images like crazy, but the older generations are catching up fast.

Create a Brand Specific Hashtag

Creating a brand-specific “official” hashtag will allow not only your customers but you as well to find all of the posts in which your brand has been mentioned. When you start putting that hashtag in all of your posts, your followers and fans will follow suit. In addition to adding a brand-specific hashtag, we must also emphasize that using relevant hashtags is incredibly important if you want to engage this audience. Hashtags are the fastest way to get found by people who are interested in what you have to offer and most likely to become customers. Instagram users actively search hashtags, hungry for particular kinds of content.

Follow Like Brands on Instagram.

Yes, this does include your competitors! When you follow like brands on Instagram it opens up several doors for you. First off, you can see what other brands are posting and what seems to be working and not working for them. This can help you cut down a bit on your trial and error. You also can see people who follow your competitors and like brands and follow them. When you follow these people, they will likely follow you back. They are a warm lead because you already know they have an interest in your brand! This works the other way around too!

Don’t Forget To Include Links

Including links in your posts to products in your store, or relevant blog posts, even an about page is always a good idea. When a follower sees a product they would like to buy on your Instagram, and they can click the link and be taken straight to your website OR shopping cart, they are much more likely to make the purchase then if they would have to open a new window and search your site for the item. Including links gives your customers a path of least resistance to the buy now button.

Cross-Post Your Instagram Photos

Finally, you can and should at times cross-post your Instagram photos. There are several ways you can include your Instagram feed on your website, blog and other social media outlets. Some are simpler than others, and all have their time and place. The easiest way to achieve this is by using the share to Facebook, Twitter etc. buttons you will find underneath your photo when finalizing your post. When using your Instagram photos on other networks, you can showcase the look and hashtags on which your brand is being built. It is a simple and effective way to synergistically cross-promote your brand.

And don’t get overwhelmed! Start slow and execute these tips for using Instagram as a marketing tool one by one as your confidence and comfort level with Instagram grows. Instagram is a huge social network and marketing opportunity. And it’s continuing to grow! You will see fast marketing results with Instagram. In fact these results often are instant!