Using Website Content In Social Media Can Generate Leadsusing good content in social media

Content is ground zero for everything you want your business to achieve online. People search, read, socialize, share, bookmark, and they ‘like’ social media posts all day long AND SO we must try to be there to demonstrate authority when they do! Using good content, for instance from a website page or blog post or a review, in social media will support that visibility and the generation of leads! 

And while businesses usually have good content on their website pages or review sources, so many (maybe you ??) neglect to use it in their social media channels as a part of their marketing. If so, it under-utilizes a powerful tool that can take brand visibility & new business opportunities to a higher level.

Simply writing up new content on a website is NOT enough. Not if being more visible than the competition is a priority. The masses frequent social media so use the OPPORTUNITY! Grab visibility with the consumers you’d want to contact your company. Ask yourself: what good is my content if we are not taking steps to help more prospects find it?

Leverage Social Media Channels For Free Marketing

Social media is available for free posting, and hopefully the likes, and sharing that can come as a result. Likes and sharing can happen without having to purchase advertising. It is estimated that over 4.75 billion pieces of content get shared via Facebook on a daily basis. Content fuels all social media and social media can spread quality content fast … sometimes in a viral manner! Entertaining content does not hurt, BUT the key components should be timely, informative, useful, and high quality!


How To Find & Choose The Right Content To Sharewebsite for social media post content

Figuring out what content to share can be time-consuming. Each social account works differently and they also change, but there is an endless amount of educational support:

  • Research what questions people are asking about your industry and identify those that have NOT been answered well, or even at all. Answer them!
  • Reach out and ask people what they are looking for. A clever and invaluable way to leverage social networks as a source for content ideas is to simply “ask”. It’s interactive, honest and some folks enjoy being involved in the process.
  • Look at what competitors are doing? It may lead to what works and what gaps are left open that you can fill.
  • Let customers help. If a customer has used your service in a project or offered a good review of your business, share it as good content!


Getting Your Content To The Right People On Social Media

If you have content, use social networks to get it out. Use FB, Instagram, Twitter, and even Google for a network of potential customers. Learning the tricks of targeting, for instance with hashtags, lets you reach the people that are more likely to be interested in your content and ultimately your business. It may sound like a needle in a haystack to find them, but a catchy post with the right keywords, hashtags, and why not. Once they learn you share quality, informative content, they will certainly become followers and/or hot leads.


Be A Trusted Social Media Source Of Good Information

As you gain popularity on social media and possibly experience the domino effect social sharing can have, people will begin to view you as a trusted source of good information. Every Facebook & Instagram share exposes your content, your brand, business, and even your website to a network of new potential leads. In today’s business world, quality content creation, and then distribution online can expose the business to an endless no. of new leads while simultaneously building a good standing reputation and brand!

Using Instagram For Marketing Yet?

Using Instagram As A Marketing ToolIf your business is not on Instagram yet, it may be time. Last year Instagram was the fastest growing social media network and it shows no sign of slowing down. In fact, 50% of adults ages 18-29 say they use Instagram. And because of this Instagram has become a valuable marketing tool. Let’s get started with some basics. Here are top get- started tips for using Instagram as a new marketing tool.

Post Eye Catching Photos

Instagram is a photo-sharing app by nature. So, the most important thing you want to showcase on Instagram is, of course, nice, sharp, eye-catching photos. You are grabbing attention with pure aesthetic and, if you are creative, it works! Younger generations share Instagram images like crazy, but the older generations are catching up fast.

Create a Brand Specific Hashtag

Creating a brand-specific “official” hashtag will allow not only your customers but you as well to find all of the posts in which your brand has been mentioned. When you start putting that hashtag in all of your posts, your followers and fans will follow suit. In addition to adding a brand-specific hashtag, we must also emphasize that using relevant hashtags is incredibly important if you want to engage this audience. Hashtags are the fastest way to get found by people who are interested in what you have to offer and most likely to become customers. Instagram users actively search hashtags, hungry for particular kinds of content.

Follow Like Brands on Instagram.

Yes, this does include your competitors! When you follow like brands on Instagram it opens up several doors for you. First off, you can see what other brands are posting and what seems to be working and not working for them. This can help you cut down a bit on your trial and error. You also can see people who follow your competitors and like brands and follow them. When you follow these people, they will likely follow you back. They are a warm lead because you already know they have an interest in your brand! This works the other way around too!

Don’t Forget To Include Links

Including links in your posts to products in your store, or relevant blog posts, even an about page is always a good idea. When a follower sees a product they would like to buy on your Instagram, and they can click the link and be taken straight to your website OR shopping cart, they are much more likely to make the purchase then if they would have to open a new window and search your site for the item. Including links gives your customers a path of least resistance to the buy now button.

Cross-Post Your Instagram Photos

Finally, you can and should at times cross-post your Instagram photos. There are several ways you can include your Instagram feed on your website, blog and other social media outlets. Some are simpler than others, and all have their time and place. The easiest way to achieve this is by using the share to Facebook, Twitter etc. buttons you will find underneath your photo when finalizing your post. When using your Instagram photos on other networks, you can showcase the look and hashtags on which your brand is being built. It is a simple and effective way to synergistically cross-promote your brand.

And don’t get overwhelmed! Start slow and execute these tips for using Instagram as a marketing tool one by one as your confidence and comfort level with Instagram grows. Instagram is a huge social network and marketing opportunity. And it’s continuing to grow! You will see fast marketing results with Instagram. In fact these results often are instant!