In terms of visibility online, there is no ‘one SEO fits all business types plan’. Versus throwing money at a moving search engine results landscape and hoping that something sticks, it is best and most cost effective to get the fundamentals right first. Then measure and go forward with what proves to work. Some of the competition is going to be there, but most competitors fail to execute on even the most obvious requirements. Here is a list of the most common business web presence SEO mistakes the average company fails to manage online – at the cost of leads & new business. Where are you on these?
Common Business Web Presence And SEO Mistakes
1. A lack of detailed pages for each service offered:
The fact is, Google’s algorithm indexes and ranks pages based upon what it sees as subject specific content worthy of human consumption. One page with a list of services ruins any chance of competing for the qualified traffic searching for those very services.
2. A lack of a commitment to content, in general:
Google’s algorithm also seeks new timely information and so it likes websites that produce it. A website with no blog or timely news coverage for ‘question & answer topics’ the target market is searching … it fails to help Google to recommend that website.
3. A lack of mobile friendly content:
Hard to believe it today, but we still see it everywhere. Upwards of 50% of all people search from their phones and business owners ought to know that search engines do NOT want to recommend non mobile friendly content.
4. No geographic specificity:
Google believes a local business is the better local search result. For the business demonstrating location authority when Google looks for local answers, this is the low hanging fruit. Get established locally first, then build outward and conquer the rest of the world … or maybe just another town, a county or a state.
5. Incomplete contact information:
Hours of operation, for example, matter to Google when ranking a local web presence. Many fail to show hours with their contact information and are, at certain times, ignored in search results because of it. Note: and no. 7 explains, this information is also cross referenced against local listings, so you need to have it all accurate & consistent.
6. Incomplete Google My Business Tools:
Google favors certain types of content generated with its’ tools. Once verified and properly executed, these Google My Business tools ( especially when aligned with a primary website for accurate consistent information ) will matter a great deal.
7. Inaccurate search & directory listings:
Never to say they will outrank a content rich website, but consumers visit search and directory listing websites. Search engines crawl them as a highly weighted signal, seen as an information accuracy cross- reference (vs website and other listings). Listings consistent with a primary website presence for accurate contact information matters. In the end it doesn’t really matter if people find your business through yours or listing websites like Yelp, Yahoo, CitySearch, Topix or Google.
8. Sending reviews to the wrong place:
Google still rules for search; Google favors its own tools and local reviews published on Google map listings are prioritized in their Search Engine Results Pages (SERPS). Good reviews are hard to get, be smart and send them to where they are going to be seen the most by far = your Google listing.
9. Failure to leverage basic web page meta tag techniques:
Search engine crawlers ignore some, but PRIORITIZE other meta tags. There’s even a tag not used in competitive ranking, but that still serves as a tactical means for driving lots of traffic.
10. Failure to leverage basic web page link opportunities & techniques:
Search engines crawl & evaluate all links, including a) to other relevant pages on the website, b) that link off website to supporting information and c) that come in from other important websites. Do NOT fail to leverage these different links, for instance c) inbound links from trusted search & listing sites and/or industry associations the business is a part of.
11. Website solution choice:
Many website solutions limit fundamental tools, support or worse, trap the user’s web presence in its’ host environment. Why allow someone else to own the links, bookmarks, social likes, shares and the content keywords indexing a website accumulates over time? Cheap or free is likely serving someone other than you first; it rarely, if ever, is the best route. Business owners should own and control a website they can forever rely upon and grow.
12. Host solution choice:
The cheapest host solution is almost always shared, limits bandwidth, loads slow and offers minimal security at best. And good luck with any service.
13. A lack of management:
In this day and age, a serious business likely needs web presence and digital assets management. If assets aren’t managed in support of one another, any web presence will inevitably become a regrettable waste of time, effort and resources.
In Summary Of These Common Business Web Presence SEO Mistakes
There is no ‘one web presence SEO fits all business plan’. It’s why it is always best to start with the fundamentals, to measure performance & competition and then assess whether or not it’s’ enough to drive leads. Getting the fundamentals right not only saves money versus throwing it at a moving landscape, but sets a benchmark for determining whether or not a program can thrive in ongoing maintenance mode or if it needs expansion.
Ask us about our affordable hands- on SEO ( see: https://www.kineticknowledge.com ), including what canbe fundamentals based only programs and also overall digital assets management options. Let us help you get organized, drive leads and save money!