Common Business Web Presence SEO Mistakes | Kinetic KnowledgeIn terms of visibility online, there is no ‘one SEO fits all business types plan’. Versus throwing money at a moving search engine results landscape and hoping that something sticks, it is best and most cost effective to get the fundamentals right first. Then measure and go forward with what proves to work. Some of the competition is going to be there, but most competitors fail to execute on even the most obvious requirements. Here is a list of the most common business web presence SEO mistakes the average company fails to manage online – at the cost of leads & new business. Where are you on these?

Common Business Web Presence And SEO Mistakes

1. A lack of detailed pages for each service offered:

The fact is, Google’s algorithm indexes and ranks pages based upon what it sees as subject specific content worthy of human consumption. One page with a list of services ruins any chance of competing for the qualified traffic searching for those very services.

2. A lack of a commitment to content, in general:

Google’s algorithm also seeks new timely information and so it likes websites that produce it. A website with no blog or timely news coverage for ‘question & answer topics’ the target market is searching … it fails to help Google to recommend that website.

3. A lack of mobile friendly content:

Hard to believe it today, but we still see it everywhere. Upwards of 50% of all people search from their phones and business owners ought to know that search engines do NOT want to recommend non mobile friendly content.

4. No geographic specificity:

Google believes a local business is the better local search result. For the business demonstrating location authority when Google looks for local answers, this is the low hanging fruit. Get established locally first, then build outward and conquer the rest of the world … or maybe just another town, a county or a state.

5. Incomplete contact information:

Hours of operation, for example, matter to Google when ranking a local web presence. Many fail to show hours with their contact information and are, at certain times, ignored in search results because of it. Note: and no. 7 explains, this information is also cross referenced against local listings, so you need to have it all accurate & consistent.

6. Incomplete Google My Business Tools:

Google favors certain types of content generated with its’ tools. Once verified and properly executed, these Google My Business tools ( especially when aligned with a primary website for accurate consistent information ) will matter a great deal.

7. Inaccurate search & directory listings:

Never to say they will outrank a content rich website, but consumers visit search and directory listing websites. Search engines crawl them as a highly weighted signal, seen as an information accuracy cross- reference (vs website and other listings). Listings consistent with a primary website presence for accurate contact information matters. In the end it doesn’t really matter if people find your business through yours or listing websites like Yelp, Yahoo, CitySearch, Topix or Google.

8. Sending reviews to the wrong place:

Google still rules for search; Google favors its own tools and local reviews published on Google map listings are prioritized in their Search Engine Results Pages (SERPS). Good reviews are hard to get, be smart and send them to where they are going to be seen the most by far = your Google listing.

9. Failure to leverage basic web page meta tag techniques:

Search engine crawlers ignore some, but PRIORITIZE other meta tags. There’s even a tag not used in competitive ranking, but that still serves as a tactical means for driving lots of traffic.

10. Failure to leverage basic web page link opportunities & techniques:

Search engines crawl & evaluate all links, including a) to other relevant pages on the website, b) that link off website to supporting information and c) that come in from other important websites. Do NOT fail to leverage these different links, for instance c) inbound links from trusted search & listing sites and/or industry associations the business is a part of.

11. Website solution choice:

Many website solutions limit fundamental tools, support or worse, trap the user’s web presence in its’ host environment. Why allow someone else to own the links, bookmarks, social likes, shares and the content keywords indexing a website accumulates over time? Cheap or free is likely serving someone other than you first; it rarely, if ever, is the best route. Business owners should own and control a website they can forever rely upon and grow.

12. Host solution choice:

The cheapest host solution is almost always shared, limits bandwidth, loads slow and offers minimal security at best. And good luck with any service.

13. A lack of management:

In this day and age, a serious business likely needs web presence and digital assets management. If assets aren’t managed in support of one another, any web presence will inevitably become a regrettable waste of time, effort and resources.

In Summary Of These Common Business Web Presence SEO Mistakes

There is no ‘one web presence SEO fits all business plan’. It’s why it is always best to start with the fundamentals, to measure performance & competition and then assess whether or not it’s’ enough to drive leads. Getting the fundamentals right not only saves money versus throwing it at a moving landscape, but sets a benchmark for determining whether or not a program can thrive in ongoing maintenance mode or if it needs expansion.

Ask us about our affordable hands- on SEO ( see: https://www.kineticknowledge.com ), including what canbe fundamentals based only programs and also overall digital assets management options. Let us help you get organized, drive leads and save money!

How To Complete An Accurate Citation Profile

How To Complete An Accurate Citation Profile | Kinetick Knowledge Monmouth County NJCitation consistency got you down? You’re not alone. Most business owners find it too overwhelming a project to learn how to complete an accurate citation profile for a business, not to mention go through a verification process one listings site after another. While citations are one of the most important local search ranking factors, they are often pushed aside due to the overwhelming task of finding inconsistencies, accidental duplicate listings and the ongoing one by one management process. Inconsistencies and duplicates will often confuse customers, or even worse can’t find your business at all. Since 4 out of 5 consumers search locally ( according to Google ), it has become increasingly important that your business can be found. Having citations consistent and accurate not only supports searching consumers directly, but also with Google who those directory listings for accuracy & links.

A citation is basically any mention of your business details on any page, mainly your NAP. NAP stands for name, address and phone number, but really also includes website at a minimum. Typically you’re going to see your NAP on sites like Yahoo, Bing, CitySearch, YellowPages.com, Yelp.com or Superpages.com. Directories are typical, and often trusted by both people & search engines as good reference, but they can also be found on any site like blogs, news sites, etc. Anywhere your NAP is mentioned, that’s a citation. Again search engines rely on it and when consistent across the web these citations will positively impact locally competitive search rankings.

The Downside Of Citations

Working on maintaining consistent and accurate citations is very time consuming. Going through each listing one by one and completing the following steps can take more time than most business owners have. To accomplish a consistent citation profile you’ll need to:

  1. Create business listings at all leading directory sites, one by one and each via a verification process.
  2. Create a Google my business listing.
  3. Create a Facebook business page
  4. Clean Up All Inconsistencies and in any existing or legacy citations.
  5. Find and build niche and location citations.

Citations Pay Off

While it is a long and tedious project, having a complete and accurate citation profile pays off! The benefits become apparent very fast.  You will see an improvement in your local rankings quickly once everything is in order.

The Importance Of Citations Is Clear

So if it wasn’t clear before that accurate and quality business listings are invaluable factors that greatly affect the local ranking of your business, it should be now. It is more necessary than ever to have a complete and accurate citation profile. However, the time needed to clean up inaccuracies and build new citations is just too time consuming a project for most business owners. This is where we come in. Our Search and Directory Listings Management Plan quickly takes care of all the steps needed to complete your citation profile, and we keep it maintained and updated. Check out more details below.

Kinetic Knowledge Search & Directory Listings Management Plan

  • Get all your citations accurate
    • Look for duplicate listings and misinformation
  • Provide generous backlinks
  • Generate review alerts
  • Update or change information immediately across all listings
  • Add enhanced service & management profiles, including images and back links
  • And More…

Have a look and please do not hesitate to ask any questions at all.

 

Why Consider SEO When Building A Website?

Consider SEO From The Start Of A Website | Kinetic Knowledge Monmouth County NJ

Creating a website is often an exciting time for a business. The website its’ brand representative online from the design aesthetics, imagery and tone of the copy to the very graphic elements, colors and font.

Done right a website is also a marketing priority! And that means visibility in Search Engines is equally, if not more, important. Competing for various keywords is very much like a living organism, it must be fed in many many ways AND day to day. However, it must all start somewhere. To become competitive requires planning a fundamental on- page(s) SEO strategy from day one in development! With no on- page plan, any chance for ongoing competitive SEO is lost … and it’s going to be an even bigger more expensive challenge later!

SEO And User Experience

Again, a well structured website is important both for the user experience and for search engine indexing. While a website should be pleasing to the eye, there are several other important marketing considerations required in order for it to be successful. These consideration will be killers later, when not planned from the start:

  • Content > search engines crawl pages for keywords, are all pages structured well with proper keyword placement & meta data, yet not stuffed to a degree the user will suffer!
  • Mobile Responsive > user experience is priority number one with search engines, people search with their phones, so a website MUST be mobile- friendly!
  • Internal Links & Navigation > search engines don’t only count links from other sites, they like relevant content that offer the visitor useful links between supporting pages!
  • General Navigation > search engines measure how long visitors stay, how many pages they visit, so a visitor must find it easy navigate to all the information they may want!
  • Host & Load Speeds > search engines measure it, so a host must serve visitor experience with fast page load times!
  • Security > search engines also crawl pages for malware in order to protect their searching surfers, as well as look for secure socket layers when there’s shopping involved!

What To Optimize Before Site Launch

Newer and better competition will always come, so SEO is never static and certainly an ongoing process. But the groundwork must be laid in order to prepare a site for search engine crawling & keyword indexing. Here are some things that need optimization before site launch.

  • Using Keywords In URLs – Search engines focus heavily on keywords and indexing them via their page URLs. They also consider those used in the URL itself! Make sure page URLs help to describe what each page has to offer. Fix this after the fact, your page starts all over and what was indexed is lost! 
  • Title and Meta Data – Much easier and less damaging to change after he fact than URLs, you must still consider the time it takes to index competitively. It’s why you want to try and be sure your keywords are available to search engines early and in the clearest possible fashion. Keep your page and meta titles straightforward, easy to identify and and easy to consume!
  • Responsive Design – Simply stated, your website must be mobile friendly! It is no small project to convert an existing site to a mobile friendly site. Therefore, why not start from the beginning with a mobile friendly website design!?
  • Optimize Photos and Videos – Using properly tagged graphics, photos and video supports the aesthetics of the website, but is also an important part of an SEO strategy. Using the right file names & alt tags will not only generate more indexing and search engine visibility for content, but optimal photo sizes also support page loads speed! 
  • Create Link Structures For The Crawl – Your link structure needs to make sense, a path that can be followed by search engines. In other words, content must flow in a logical manner.
  • Social Sharing > Social voice matters and the search engines ability to measure how often a page has been shared by visitors on the page via social icons with share counts makes their job much easier!
  • Measurement Software – And don’t rule out supporting software, like day to day keyword rank measurement and fundamental page SEO grading solutions.

Not planning SEO with a design & development project may cause a business to miss out on important ranking opportunities. At Kinetic Knowledge we can help to guide the process of both building a new, or converting an existing, website into a new mobile, user and search engine friendly design.