We’ve written about the importance of a) getting reviews , b) how the law sees a business that fakes reviews, not to mention c) management of negative reviews, but what is rarely discussed is an OPPORTUNITY that lies in the d) response to a review. An important element of ‘reputation management’ is, in fact, a response to a review(good or bad). A business must understand that it is speaking less to the reviewer than to the entire public of prospective buyers. And because review content can influence consumers when they search, it only makes sense the Google algorithm also uses that content as a ranking signal.

How we respond matters to more than just the reviewer, good or bad, so let’s review ‘best practices’ and maximize those benefits to an overall digital marketing strategy.


Tips For Responding To Reviews

 

1. Acknowledge The Reviewer In A Response

– By using a reviewer’s name the business owner not only grabs that reviewers’ attention, but it acknowledges her personal thoughts. It simultaneously demonstrates accessibility to the public, likely appreciated by both!

2. Acknowledge Details In A Response

– By acknowledging details of the review in a response, the business demonstrates a genuine interest in what that person thinks. By taking the time a business also shows a reviewer, as well as the public, commitment to customer service.

3. Offer Advice Related To The Review In A Response

– By offering advice based upon details of the review in a response, the reviewer and the public may become aware of other options. It’s possible that advice will generate more and future interactions, if not transactions.

4. Use Target Keywords In A Response!

– According to Moz’s 2017 survey of local search ranking factors, reviews are a signal that influences how businesses rank locally. Being we all know Google uses reviews as one of their (200) signals for ranking companies and their content, it’s good logic they are reviewing the keywords in that content as well. While we cannot control what our reviewer says, we can use our ability to respond to add keywords! Note: a rule we should all live by with SEO is the content needs to be good enough for humans to be good enough for search engines. So when writing a review response, be careful to only use those keywords specifically related to the review exchange. Do not ‘keyword stuff’ and be sure that you yourself would trust that response before adding it. If so we can all incrementally improve our performance for those target keywords in search engine results!


Any questions about reviews or reputation management, please do not hesitate to get in touch. And ask us about Local SEO best practices – increased visibility, traffic and lead capture performance!

Website SEO | WordPress Better In-Page Website SEO


Search engines identify, consume, and then rank website pages based on up to 200 hundred different signals. And while the comparative weight of those signals often change, years of experience show that useful page content is as important and highly weighted a signal to website SEO as any of those 200!

Per WordPress founder Matt Cutts, “WordPress takes care of 80-90% of SEO mechanics.” Ultimately Cutts meant that content presented in a WordPress website page is easy for Google algorithms to consume & understand. Simply put, when you produce useful authoritative pages – the software will do a ton of the SEO heavy lifting for you. 


Why Consider WordPress For Better
Website SEO?

 

WordPress not only offers the largest most sophisticated selection of theme options for a unique brand, but its’ core code or markup is designed to support how the Google machine crawls & consumes website pages! With greater ease for search engine crawling deep into pages, the more likely a business is to index all the keywords in its pages … leading to better overall website SEO & brand visibility.

Assuming the content is managed properly, this competitive advantage in a web environment that never stops evolving versus other website solutions is unmatched.

 

WordPress SEO Tips

 

WordPress makes Website SEO tools readily available:

    • Page URL or the Permalink, ease of customization and use of target keywords 
    • Meta Titles, summary page description including the use of target keywords
    • Meta Descriptions, for appealing page summaries to be consumed as search result page snippets
    • Headers, the means to add emphasis for in-page section headers
    • Anchor Text Links, easily lay links to other pages from relevant keyword text (with options for bold & color)
    • Image Alt Tags, use of descriptive keyword tags in page images (in image code)
    • Visual & Text Editor Choice, options for the layperson or those working in coding
    • Editor Options, a vast set of options that > like WordPress itself < advance! 

And for those business owners that lack time or interest, we design & develop websites for those serious about their SEO and their brand. Interested, please get in touch!

RELATED

 

 

Competitive SEONegative Signals And Your Competitive SEO


We always keep a close eye on what are considered to be the major competitive SEO signals because they are an advantage for our clients and also because they are forever changing. At the same time, it’s important to determine those signals that have the largest negative impact?

While the battle among competitive business marketers carries on every day, it must start with the content. We recommend a laser-like focus on creating the most current useful content possible. Avoid schemes or tricks because Google is rarely ever behind the curve! Here’s a look at 5 signals that will damage page rank position in the search engine result pages.


5 Negative Signals Influencing Your Competitive SEO

 

  1. Non-Mobile Friendly Content
    • Simply put, “How did you miss this one?” It was public knowledge starting in April 2015 that Google would begin to penalize nonmobile-friendly content in its indexes. Since then it’s only gotten worse for nonmobile friendly offenders. 
  2. Static Content
    • Google only wants to show relevant timely and user-friendly content in its index. Depending on industry news for what is likely happening day to day, Google crawls every single day for the most timely information in posts and or pages. Get into to keeping your content current with new information, keywords and timely publish dates!
  3. Machine Written Or Duplicate Content
    • Popular amongst some short-sighted SEOs, there is software that spits out rewritten versions of an already published article. It’s almost a given that machine written posts are going to be boring or even uninteresting to humans. If so, assume it is also going to be uninteresting to search engine algorithms.
    • Google has never wanted duplicate pages in its index. In one instance over 4,100 real estate blogs released the exact same post because their owners purchased the same content from the exact same source. Guess what blog was indexed for that content? Only the guy selling the content. Google is not looking to police plagiarism, but it certainly sees duplication. When your pages are neglected the negative effects may include 1) wasting the keyword indexing a spider crawl brings, 2) the resulting loss of qualified visibility and 3) the loss of back-links, shares, and/or likes favorable to your search engine positions. It’s also believed by some that duplicate pages are, in fact, a ‘bad behavior red flag’ that does bring a penalty.
  4. Links Out To Bad Sites
    • Who you link to matters and it always has. Sometimes we get those email, “Hi, We’d like to exchange a link with you” OR EVEN “we’ll pay you for a link to our site”… and you must ignore them! You control it, so careful about the links.
  5. Keyword Stuffing
    • In 2006 Google may not have noticed that you put the words “Malibu CA Builder” on your page 25 times. In fact back then the more the better, but do it today and your site’s page will disappear from the index. Underestimating a search algorithm’s ability to detect poor content is a mistake, but this practice is the oldest trick in the book and the easiest for a search engine to identify.

And that’s just 5 of the worst and also most obvious things you can do to ruin your SEO? Search isn’t a static environment; the rules are proprietary to Google and the other engines AND they are always changing. The best bet is and has always been based on what Google wants and needs, which is good content. They want information on every subject so they can offer the best answers & solutions possible. Simple logic is to give the people what they need and Google will like it.

SEO Solutionshttps://www.kineticknowledge.com/services-seo/ 

Local SEO Beats Big Brands |  Local Search Optimization

Local SEO Beats Big Brands | Local Search Optimization Most small businesses online want to be number one in search engine results. Of course, accomplishing the number one seat in search is never a bad thing, but when you peel away a few layers and truly think about what you want to accomplish online, number one in search should be less a goal than simply being the number one most chosen brand! And assuming that’s right, the question is obvious: how can a small business compete with deep pocketed large brands online and become the number one choice in their marketplace?

The answer is quality, local search engine optimization !

Don’t Think Too Broad, It Is A Matter Of Quality Over Quantity

Something we see repeatedly is ‘local brands’ thinking too broadly and not taking advantage of local SEO opportunities. Too many small brands will try and rank for terms they will never be able to compete for long term. It’s an unfortunate truth that big national brands have deep pockets and will always have the ability to outwork & outbid small brands for the most obvious or broad keywords. Surprising to some, search engines actually wish to rank locally relevant business results over the national brand when possible because in many circumstances it is the better result.

When a searcher is looking for services locally they, more often than not, are looking for the most local knowledge … and search engines understand this. And there are many tools and strategies that make it possible for the local business to succeed!

The Local SEO Fundamentals

  • Be sure all pages are keyword conscious and also locally geo- specific. Tend to title tags, meta descriptions, alt tags, headers in a very locally- conscious way. It’s going to be a huge asset when it comes to capturing local traffic, leads and conversions.  Local-focused content brings a personal touch, growing a familiar trust with customers and staving off the ( big brand ) competition. And it is what Google is looking for too.
  • Have all your Google My Business tools up to date, verified AND optimized!
  • Ensure that all your local citations, search and directory listings are accurate for location, contact, website link and hours of operation. It is a signal search engines seek and most competitors miss.
  • Seeking out and carefully  managing customer reviews is a huge local SEO advantage!
  • From there, to truly dominate, a local content strategy comes into play. Simply being found in search is not enough to get the phone to ring, appointments made, or products and services sold.
  • Create great local coverage and then push that content out through social networks where there’s more and more potential exposure. Plus, Google looks carefully based upon several potential signals for a popular social voice! 
  • These are the fundamentals of competitive local SEO. It’s tedious time- consuming work, but done right and your business will outpace 99% of the competition unwilling to make the same commitment.

Become A Local Expert

Local-specific pages and content have tremendous value. This is the area of your marketing where a personal touch goes a long way. Involve your customers by demonstrating an interest in what your customers know, like knowledge of a town or county. You are already a local expert, use that to your advantage. Using your blog, website pages, and most definitely social media is the way to get involved in your community, and your community involved in your business. Creating and sharing unifying, educational and insider content is local marketing gold.  Get personal with your customers and find a way to connect with them. Local-centric businesses tend to outperform and outlive other businesses in the long term because they are vested in locally conscious relationships.

The main barrier to achieving Local SEO goals for a small business is time. Business owners are pulled in a thousand directions per day and simply don’t have the time to sit down and develop a local seo strategy let alone execute one.  Kinetick Knowledge can help you reach your Local SEO potential. Contact Us today to get your Local SEO strategy started!